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LEGALITY OF ENTERPRISES
a. Cooperative Effort Certification Number: 518025-KUKM PERINDAGYEAR 2010 from the Cooperatives Department of SMEs
and Industry, Commerce Bandung Goverment. Trading Business License License Number: 510 2-7661-BPMPPT
from the Integrated Board of Investment and Licensing Services Government of Bandung.
b. Company Registration TDP Number: 101 125 100 422 from the Integrated Investment Board and Licensing Services Government of
Bandung. c. Taxpayer Identification Number NPWP Number: 02.300.901.2-
429.002 from the Directorate General of Taxation, Ministry of Finance of the Republic of Indonesia Regional Office DJP West Java I.
B. Analysis and Discussion
1. Validity Test
According to Ghozali 2006:49 the validity test is used to measure the validity of a qustionnaire. A questionnaire is valid if the questions on
the questionnaire is able to reveal something that will be on the questionnaire measure. To significant test is done by comparing r count
with r table for degree of freedom df=n-2. In this case n is sample amount. df=20-2=18 and alpha 0.05 we get r table 0.444 two tail test.
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To test the validity of each questions, it can be seen from Corrected- Item Total Correlation coloum. If the score of Corrected-Item Total
Correlation r table the questions is valid. The questionnaire is divided into seven main factors, those are
customer service X1 is consist of 12 statements, store design and display X2 is consist of 9 statements, communication mix X3 is
consist of 7 statements, location X4 is consist of 8 statements, merchandise assortment X5 is consist of 7 statements, and pricing X6
is consist of 3 statements and consumer satisfaction Y is consist of 4 statements. So, the number of statements in this questionnaire as many as
50 questions with a total of 100 respondents. Before the questionnaire was given to 100 respondents, authors try to assess the validity and
reliability of all such question by spread the try out to 20 respondents. The size of the validity of each question can be seen in table 4.1
below:
Tabel 4.1 The Result of Validity Test
Question Numbers
Standard Valuer
table
Corrected Item-Total
Correlation Value
Result 1
0.444 0.640
Valid
2
0.444 0.829
Valid
3 0.444
0.575 Valid
4 0.444
0.581 Valid
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Question Numbers
Standard Valuer
table Corrected
Item-Total Correlation
Value Result
5 0.444
0.625 Valid
6
0.444 0.663
Valid
7 0.444
0.493 Valid
8 0.444
0.526 Valid
9
0.444 0.799
Valid
10 0.444
0.799 Valid
11 0.444
0.799 Valid
12
0.444 0.492
Valid
13 0.444
0.865 Valid
14 0.444
0.865 Valid
15
0.444 0.784
Valid
16
0.444 0.784
Valid
17 0.444
0.784 Valid
18 0.444
0.779 Valid
19
0.444 0.875
Valid
20 0.444
0.794 Valid
21 0.444
0.674 Valid
22
0.444 0.667
Valid
23 0.444
0.543 Valid
24 0.444
0.634 Valid
25 0.444
0.809 Valid
26 0.444
0.809 Valid
27 0.444
0.778 Valid
28 0.444
0.684 Valid
29
0.444 0.843
Valid
30 0.444
0.779 Valid
31 0.444
0.490 Valid
32
0.444 0.688
Valid
33 0.444
0.626 Valid
34 0.444
0.759 Valid
35
0.444 0.535
Valid
36
0.444 0.493
Valid
37 0.444
0.702 Valid
38 0.444
0.543 Valid
39
0.444 0.506
Valid
40 0.444
0.506 Valid
41 0.444
0.548 Valid
42
0.444 0.679
Valid
43 0.444
0.465 Valid
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Question Numbers
Standard Valuer
table Corrected
Item-Total Correlation
Value Result
44 0.444
0.627 Valid
45
0.444 0.663
Valid
46 0.444
0.674 Valid
Source: Primary data process 2014
2. Reliability Test
