113
e. Merchandise Assortment
1 Variety or Breadth a A wide variety of products sold in SB Mart.
Table 4.40 The answer of respondents regarding
a wide variety of products sold in SB Mart.
Source: Primary data process 2014 The result from the table 8.0 showed that 1.0 strongly
disagree, 7.0 disagree, 57.0 agree, 35 strongly agree. Then it can be concluded that the majority of respondents
agree that a wide variety of products sold in SB Mart. VAR00037
Frequency Percent Valid Percent Cumulative Percent Valid 1
1 1.0
1.0 1.0
2 7
7.0 7.0
8.0 3
57 57.0
57.0 65.0
4 35
35.0 35.0
100.0 Total 100
100.0 100.0
114
2 Depth a SB Mart sells products in various packaging sizes.
Table 4.41 The answer of respondents regarding
SB Mart sells products in various packaging sizes.
Source: Primary data process 2014 The result from the table 8.5 showed that 2.0 strongly
disagree, 15.0 disagree, 66.0 agree, 17.0 strongly agree. Then it can be concluded that the majority of respondents
agree that SB Mart sells products in various packaging sizes. VAR00038
Frequency Percent Valid Percent Cumulative Percent Valid 1
2 2.0
2.0 2.0
2 15
15.0 15.0
17.0 3
66 66.0
66.0 83.0
4 17
17.0 17.0
100.0 Total 100
100.0 100.0
115
3 Product Availability a The stock of products sold in SB Mart well available.
Table 4.42 The answer of respondents regarding the stock
of products sold in SB Mart well available
Source: Primary data process 2014 The result from the table 8.6 showed that 3.0 strongly
disagree, 18.0 disagree, 70.0 agree, 9.0 strongly agree. Then it can be concluded that the majority of respondents
agree that the stock of products sold in SB Mart well available. VAR00039
Frequency Percent Valid Percent Cumulative Percent Valid 1
3 3.0
3.0 3.0
2 18
18.0 18.0
21.0 3
70 70.0
70.0 91.0
4 9
9.0 9.0
100.0 Total 100
100.0 100.0
116
f. Pricing
1 Prices are in accordance with the quality of a product a The prices are provided by SB Mart in line with the quality
obtained by the customer. Table 4.43
The answer of respondents regarding the prices are provided by SB Mart in line with the
quality obtained by the customer. VAR00040
Frequency Percent Valid
Percent Cumulative
Percent Valid 2
5 5.0
5.0 5.0
3 63
63.0 63.0
68.0 4
32 32.0
32.0 100.0
Total 100 100.0 100.0
Source: Primary data process 2014 The result from the table 8.7 showed that 5.0 disagree,
63.0 agree, 32.0 strongly agree. Then it can be concluded that the majority of respondents agree that the prices are
provided by SB Mart in line with the quality obtained by the customer.
117
2 Prices are in accordance with the benefit of a product. a The prices are provided by SB Mart in line with the benefit
obtained by the customer. Table 4.44
The answer of respondents regarding the prices are provided by SB Mart in line with the
benefit obtained by the customer.
Source: Primary data process 2014 The result from the table 8.8 showed that 7.0 disagree,
76.0 agree, 17.0 strongly agree. Then it can be concluded that the majority of respondents agree that the prices are
provided by SB Mart in line with the benefit obtained by the customer.
VAR00041 Frequency Percent Valid Percent Cumulative Percent
Valid 2 7
7.0 7.0
7.0 3
76 76.0
76.0 83.0
4 17
17.0 17.0
100.0 Total 100
100.0 100.0
118
3 Price comparisons with other products a The price offered SB Mart relatively more affordable than in
other places. Table 4.45
The answer of respondents regarding the price offered SB Mart relatively more affordable than in other places.
Source: Primary data process 2014 The result from the table 8.9 showed that 10.0 disagree,
62.0 agree, 28.0 strongly agree. Then it can be concluded that the majority of respondents agree that the price offered SB
Mart relatively more affordable than in other places. VAR00042
Frequency Percent Valid Percent Cumulative Percent Valid 2
10 10.0
10.0 10.0
3 62
62.0 62.0
72.0 4
28 28.0
28.0 100.0
Total 100 100.0 100.0
119
g. Customer Satisfaction
Kategori