98
c. Communication Mix
1 Sales Promotion a SB Mart gives sales promotion such as discount, prizes, and
bonus to customers. Table 4.25
The answer of respondents regarding SB Mart gives sales promotion such as discount, prizes, and bonus to customers.
Source: Primary data process 2014 The result from the table 6.5 showed that 1.0 disagree,
51.0 agree, 48.0 strongly agree. Then it can be concluded that the majority of respondents agree that SB Mart gives sales
promotion such as discount, prizes, and bonus to ccustomers. VAR00022
Frequency Percent Valid Percent Cumulative Percent Valid 2
1 1.0
1.0 1.0
3 51
51.0 51.0
52.0 4
48 48.0
48.0 100.0
Total 100 100.0 100.0
99
b The information about sales promotion is clearly conveyed to customers.
Table 4.26 The answer of respondents regarding the information about
sales promotion is clearly conveyed to customers.
Source: Primary data process 2014 The result from the table 6.6 showed that 6.0 disagree,
51.0 agree, 43.0 strongly agree. Then it can be concluded that the majority of respondents agree that the information
about sales promotion is clearly conveyed to customers. VAR00023
Frequency Percent Valid Percent Cumulative Percent Valid 2
6 6.0
6.0 6.0
3 51
51.0 51.0
57.0 4
43 43.0
43.0 100.0
Total 100 100.0 100.0
100
c SB Mart sales promotion is attractive. Table 4.27
The answer of respondents regarding SB Mart sales promotion is attractive.
Source: Primary data process 2014 The result from the table 6.7 showed that 1.0 strongly
disagree, 10.0 disagree, 67.0 agree, 22.0 strongly agree. Then it can be concluded that the majority of respondents
agree that SB Mart sales promotion is attractive. VAR00024
Frequency Percent Valid Percent Cumulative Percent Valid 1
1 1.0
1.0 1.0
2 10
10.0 10.0
11.0 3
67 67.0
67.0 78.0
4 22
22.0 22.0
100.0 Total 100
100.0 100.0
101
2 Advertising a The signboard used allows customers to recognize SB Mart
store. Table 4.28
The answer of respondents regarding the signboard used allows customers to recognize SB Mart store.
Source: Primary data process 2014 The result from the table 6.8 showed that 2.0 strongly
disagree, 2.0 disagree, 53.0 agree, 43.0 strongly agree. Then it can be concluded that the majority of respondents
agree that the signboard used allows customers to recognize SB Mart store.
VAR00025 Frequency Percent Valid Percent Cumulative Percent
Valid 1 2
2.0 2.0
2.0 2
2 2.0
2.0 4.0
3 53
53.0 53.0
57.0 4
43 43.0
43.0 100.0
Total 100 100.0 100.0
102
b The sign used by SB Mart allows customers to find SB Mart stores.
Table 4.29 The answer of respondents regarding the sign used by SB
Mart allows customers to find SB Mart stores.
Source: Primary data process 2014 The result from the table 6.9 showed that 1.0 disagree,
64.0 agree, 35.0 strongly agree. Then it can be concluded that the majority of respondents agree that the sign used by SB
Mart allows customers to find SB Mart stores. VAR00026
Frequency Percent Valid Percent Cumulative Percent Valid 2
1 1.0
1.0 1.0
3 64
64.0 64.0
65.0 4
35 35.0
35.0 100.0
Total 100 100.0 100.0
103
c Brochure design used by SB Mart is attractive Table 4.30
The answer of respondents regarding brochure design used by SB Mart is attractive
Source: Primary data process 2014 The result from the table 7.0 showed that 2.0 strongly
disagree, 7.0 disagree, 67.0 agree, 24.0 strongly agree. Then it can be concluded that the majority of respondents
agree that brochure design used by SB Mart is attractive. VAR00027
Frequency Percent Valid Percent Cumulative Percent Valid 1
2 2.0
2.0 2.0
2 7
7.0 7.0
9.0 3
67 67.0
67.0 76.0
4 24
24.0 24.0
100.0 Total 100
100.0 100.0
104
d Brochure design used by SB Mart is easy to read. Table 4.31
The answer of respondents regarding brochure design used by SB Mart is easy to read.
Source: Primary data process 2014 The result from the table 7.1 showed that 2.0 disagree,
53.0 agree, 45.0 strongly agree. Then it can be concluded that the majority of respondents agree that brochure design
used by SB Mart is easy to read. VAR00028
Frequency Percent Valid Percent Cumulative Percent Valid 2
2 2.0
2.0 2.0
3 53
53.0 53.0
55.0 4
45 45.0
45.0 100.0
Total 100 100.0 100.0
105
d. Location
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