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CHAPTER IV ANALYSIS
A. General Overview Research Object
1. The History of SB Mart
SB Mart was established on August 3, 2010. The establishment of SB Mart is motivated by a sense of longing for the presence of shopping
facilities for the general public which really favor the general public consumers, traders and economic actors in the environment surrounding
SB Mart. SB Mart has a different nuances compare with others mini markets, also has a different philosophy and orientation.
SB Mart is one of the business unit of Sejahtera Bersama Cooperative which is engaged in trading of basic needs which are expected to provide
basic daily needs for members prospective members of the cooperative and the community at large with good quality and reasonable price as well
as a builder for the store-small store owned by the community in each area.
Along with the rise of the mini market business in Indonesia, SB Mart comes in serving people with different store shades. Both in terms of the
atmosphere of shopping, the appearance, or products that are sold. SB Mart does not sell liquor and other illicit goods so SB Mart is very friendly
with the family of Indonesia. In SB Mart also sold distinctive merchandise
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such as habbatusauda, palm juice, equipment prayer, as well as books of Islam. It makes SB Mart looks very strong with Islamic nuance. With
more than 4,000 product variations merchandise items, as well as reinforced with Islamic nuance and Systems Information Technology IT
which qualified, it is expected that people can rely on the existence of SB Mart in their respective communities as providers of everyday staples,
moreover SB Mart provides more fruit variation, especially local fruits. SB Mart has advantages over competitors in terms of service delivery.
Simply by calling SB Mart, the goods that customers want will be delivered directly to the customers homes. SB Mart has programs that
greatly favor the small traders and business people around SB Mart environment, It realized with Partnership Shelf Program, Muhasaba
Sejahtera Bersama Business Partners, as well as the Speical Price for Members. Shelves partnerships are used as a means to accommodate the
products whether it is food, craftsand others produced by people around SB Mart stores are located. Therefore, SB Marts expansion plans are
directed to reach out to remote areas. With these programs, SB Mart is expected to be a builder for small shops owned by people in each area and
can actually be a mini market that can compete and prosper each member prospective member Sejahtera Bersama Cooperative and the public at
large.
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In conducting its business, the SB Mart uphold the principles of Cooperative oriented to help, strengthen and develop the economy of the
community to improve the economic and social welfare of the community itself. SB Mart has very much cooperative members and spread throughout
Indonesia. Like the philosophy of cooperative economy from member to member, SB Mart gives special price to members. The very cheap price is
expected to give more loyalty to members for shopping and fulfill the daily needs at SB Mart. The more often members shop at SB Mart, the
greater SHU they will be enjoyed. However, SB Marts target market is not only its members, the main
target is the middle class of Muslim family. Therefore, SB mart established with the motto Convenient and Ideal. The establishment SB
Mart stores always consider the condition. Starting from extensive parking, the clean of stores, wide shopping aisle, friendly service,
providing shopping trolley and so forth. Availability of prices corresponding to the entire target market, SB Mart is expected to satisfy
all consumers so that SB Mart Ideal for all walks of life. www.sbmart.co.id
SB Mart which headquartered in Bandung is still fairly young when compared to the competitors that are stronger in terms of capital and have
long been in the field of modern retail business. However, it did not break the spirit of SB Mart to become even greater. This was proven by SB
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Mart, it already has more than 150 outlets and has a target of expansion to
1000 outlets in 2015. http:goo.gl2PJPfh VISION
Become a retail distribution network with high competitiveness that prosper.
MISSION
Running a business unit with good structure and efficient with the principle of service.
MOTTO
“Belanja Nyaman dan Ideal” Comfortable with greetings, smile and service to every customer, clean,
cool, neat, ideal, and as expected target market SB Mart, members and the general consumer. Ideal price, place and product.
POSITIONING
a. A means of comfortable, clean and friendly shopping. b. Selling space of 120 m2.
c. Variations products sold approximately 3500 items. d. Prices are affordable for the whole society and cheaper for members
prospective members. e. Close, cheap and insightful forward and be able to meet consumer
expectations SB Mart.
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LEGALITY OF ENTERPRISES
a. Cooperative Effort Certification Number: 518025-KUKM PERINDAGYEAR 2010 from the Cooperatives Department of SMEs
and Industry, Commerce Bandung Goverment. Trading Business License License Number: 510 2-7661-BPMPPT
from the Integrated Board of Investment and Licensing Services Government of Bandung.
b. Company Registration TDP Number: 101 125 100 422 from the Integrated Investment Board and Licensing Services Government of
Bandung. c. Taxpayer Identification Number NPWP Number: 02.300.901.2-
429.002 from the Directorate General of Taxation, Ministry of Finance of the Republic of Indonesia Regional Office DJP West Java I.
B. Analysis and Discussion