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Customer Satisfaction Descriptive Analysis

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g. Customer Satisfaction

1 Poduct Quality a I am satisfied with the quality of products sold in SB Mart. Table 4.46 The answer of respondents regarding I am satisfied with the quality of products sold in SB Mart. Source: Primary data process 2014 The result from the table 9.0 showed that 3.0 disagree, 48.0 agree, 49.0 strongly agree. Then it can be concluded that the majority of respondents agree that they are satisfied with the quality of products sold in SB Mart. VAR00043 Frequency Percent Valid Percent Cumulative Percent Valid 2 3 3.0 3.0 3.0 3 48 48.0 48.0 51.0 4 49 49.0 49.0 100.0 Total 100 100.0 100.0 120 2 Service Quality a I am satisfied with the services provided by SB Mart store clerk. Table 4.47 The answer of respondents regarding I am satisfied with the services provided by SB Mart store clerk. Source: Primary data process 2014 The result from the table 9.1 showed that 1.0 strongly disagree, 4.0 disagree, 47.0 agree, 48.0 strongly agree. Then it can be concluded that the majority of respondents agree that they are satisfied with the services provided by SB Mart store clerk. VAR00044 Frequency Percent Valid Percent Cumulative Percent Valid 1 1 1.0 1.0 1.0 2 4 4.0 4.0 5.0 3 47 47.0 47.0 52.0 4 48 48.0 48.0 100.0 Total 100 100.0 100.0 121 3 Attributes Related to Purchase a SB Mart has a good reputation. Table 4.48 The answer of respondents regarding SB Mart has a good reputation. Source: Primary data process 2014 The result from the table 9.2 showed that 3.0 disagree, 62.0 agree, 35.0 strongly agree. Then it can be concluded that the majority of respondents agree that SB Mart has a good reputation. VAR00045 Frequency Percent Valid Percent Cumulative Percent Valid 2 3 3.0 3.0 3.0 3 62 62.0 62.0 65.0 4 35 35.0 35.0 100.0 Total 100 100.0 100.0 122 4 Overall Satisfaction a Overall I am satisfied shopping at SB Mart. Table 4.49 The answer of respondents regarding overall I am satisfied shopping at SB Mart. S Source: Primary data process 2014 The result from the table 9.3 showed 4.0 disagree, 53.0 agree, 43.0 strongly agree. Then it can be concluded that the majority of respondents agree that overall I am satisfied shopping at SB Mart. VAR00046 Frequency Percent Valid Percent Cumulative Percent Valid 2 4 4.0 4.0 4.0 3 53 53.0 53.0 57.0 4 43 43.0 43.0 100.0 Total 100 100.0 100.0 123

D. Analysis Result

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