89
b. Store Design and Display
1 Storefront Design a SB Mart storefront looks attractive.
Table 4.16 The answer of respondents regarding SB Mart
storefront looks attractive.
S Source: Primary data are process 2014
The result from the table 5.6 showed that 1.0 strongly disagree, 5.0 disagree, 58.0 agree, 36.0 strongly agree.
Then it can be concluded that the majority of respondents agree that customers feel safe while shopping at SB Mart.
VAR00013 Frequency Percent Valid Percent Cumulative Percent
Valid 1 1
1.0 1.0
1.0 2
5 5.0
5.0 6.0
3 58
58.0 58.0
64.0 4
36 36.0
36.0 100.0
Total 100 100.0 100.0
90
2 General Interior a SB Mart store is clean
Table 4.17 The answer of respondents regarding SB Mart store is clean
.
Source: Primary data are process 2014 The result from the table 5.7 showed that 1.0 disagree, 58.0
agree, 41.0 strongly agree. Then it can be concluded that the majority of respondents agree that SB Mart store is clean.
VAR00014 Frequency Percent Valid Percent Cumulative Percent
Valid 2 1
1.0 1.0
1.0 3
58 58.0
58.0 59.0
4 41
41.0 41.0
100.0 Total 100
100.0 100.0
91
b SB Mart puts the products on a regular basis Table 4.18
The answer of respondents regarding SB Mart puts the products on a regular basis.
Source: Primary data are process 2014 The result from the table 5.8 showed that 1.0 disagree, 64.0
agree, 35.0 strongly agree. Then it can be concluded that the majority of respondents agree that SB Mart puts the products
on a regular basis. VAR00015
Frequency Percent Valid Percent Cumulative Percent Valid 2
1 1.0
1.0 1.0
3 64
64.0 64.0
65.0 4
35 35.0
35.0 100.0
Total 100 100.0 100.0
92
c Placement of products in SB Mart makes customers to find the products desired easily.
Table 4.19 The answer of respondents regarding placement of products in
SB Mart makes custto find the products desired easily.
Source: Primary data are process 2014 The result from the table 5.9 showed that 8.0 disagree, 82.0
agree, 10.0 strongly agree. Then it can be concluded that the majority of respondents agree that placement of products in SB
Mart makes customers to find the products desired easily. VAR00016
Frequency Percent Valid Percent Cumulative Percent Valid 2
8 8.0
8.0 8.0
3 82
82.0 82.0
90.0 4
10 10.0
10.0 100.0
Total 100 100.0 100.0
93
d Room temperature in SB Mart store is convenient Table 4.20
The answer of respondents regarding room temperature in SB Mart store is convenient
VAR00017 Frequency Percent
Valid Percent
Cumulative Percent
Valid 2 2
2.0 2.0
2.0 3
60 60.0
60.0 62.0
4 38
38.0 38.0
100.0 Total 100
100.0 100.0 Source: Primary data process 2014
The result from the table 6.3 showed that 2.0 disagree, 60.0 agree, 38.0 strongly agree. Then it can be concluded that the
majority of respondents agree that room temperature in SB Mart store is convenient.
94
3 Store Layout a The store layout makes customers easily to find the products
desired. Table 4.21
The answer of respondents regarding The store layout makes customers easily to find the products desired.
S Source: Primary data are process 2014
The result from the table 6.0 showed that 1.0 strongly disagree, 8.0 disagree, 80.0 agree, 11.0 strongly agree.
Then it can be concluded that the majority of respondents agree that the store layout makes customers easily to find the
products desired. VAR00018
Frequency Percent Valid Percent Cumulative Percent Valid 1
1 1.0
1.0 1.0
2 8
8.0 8.0
9.0 3
80 80.0
80.0 89.0
4 11
11.0 11.0
100.0 Total 100
100.0 100.0
95
4 Lighting Design a Lighting in SB Mart stores reasonably bright
Table 4.22 The answer of respondents regarding lighting in SB Mart stores
reasonably bright
Source: Primary data are process 2014 The result from the table 6.1 showed that 1.0 strongly
disagree, 14.0 disagree, 68.0 agree, 17.0 strongly agree. Then it can be concluded that the majority of respondents agree
that lighting in SB Mart stores reasonably bright. VAR00019
Frequency Percent Valid Percent Cumulative Percent Valid 1
1 1.0
1.0 1.0
2 14
14.0 14.0
15.0 3
68 68.0
68.0 83.0
4 17
17.0 17.0
100.0 Total 100
100.0 100.0
96
5 Sounds a The greeting habit of SB Mart employees bring Islamic
nuances. Table 4.23
The answer of respondents regarding the greeting habit of SB Mart employees bring Islamic nuances.
.
Source: Primary data are process 2014 The result from the table 6.2 showed that 55.0 agree, 45.0
strongly agree. Then it can be concluded that the majority of respondents agree that the greeting habit of SB Mart
employees bring Islamic nuances. VAR00020
Frequency Percent Valid Percent Cumulative Percent Valid 3
55 55.0
55.0 55.0
4 45
45.0 45.0
100.0 Total 100
100.0 100.0
97
6 Smells a SB Mart store room does not smell bad
Table 4.24 The answer of respondents regarding SB Mart store room does
not smell bad
Source: Primary data process 2014 The result from the table 6.4 showed that 1.0 disagree,
61.0 agree, 38.0 strongly agree. Then it can be concluded that the majority of respondents agree that SB Mart store room
does not smell bad. VAR00021
Frequency Percent Valid Percent Cumulative Percent Valid 2
1 1.0
1.0 1.0
3 61
61.0 61.0
62.0 4
38 38.0
38.0 100.0
Total 100 100.0 100.0
98
c. Communication Mix
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