8
in the analysis of any kind of text, especially in comic strips. It involves the understanding of the implied meaning of the text.
Practically, this research is expected to provide contribution to comic writers and their readers. It is important to comic writer to understand the
implicature so that she can make a good joke. However, it is also important to the reader to understand the implicature so that they can understand the jokes. The
jokes can be success only if the readers understand the implication of it. The researcher also hopes that this research can be beneficial for the students of
English Department so that they can learn that the study of implicature can be applied to understand more about jokes.
CHAPTER II LITERATURE REVIEW
This chapter consists of the review of some related theories: pragmatics, implicature and humor as well as information about Asterix comic as the object of
study. At the end of this chapter, the writer gives a brief review of some related studies and the theoretical framework. The theoretical framework explains the
tentative answer for the research questions theoretically before the data are analyzed and interpreted in chapter four of the thesis.
A. LANGUAGE AND SOCIETY
Language is one of the most powerful emblems of social behaviour. It is used to send vital social massages about the speaker, origin, and association. The
language, dialect, and the words that are chosen can show the speaker’s background, characters and intention.
In its social context, the study of language tells about how people organize their social relationship within a particular community. According to Wardhaugh
1998: 10 there are some possible relationships between language and society. One is that social structure may either influence or determine linguistic structure
andor behaviour. The second one is the opposite of the first, that is, linguistic structure andor behaviour may either influence or determine social structure. The
third possible relation is that language and society may influence each other. The next is to assume that there is no relationship at all between linguistic structure
and social structure and that each is independent of the other. 9
