Background of the Study

3 account. In The Jakarta Post website, there are seven columns on News section; Editor‟s Choice, Business, National, Archipelago, Jakarta, World and Sports. This study will focus on metaphor that founded on World column 2011. So, the writer wants to examine The Jakarta Post newspaper because it always updates the news everyday not only in the country but also abroad. The writer focuses on World column because the information is needed by everyone and disaster news is something that catch reader eyes. This research is expected not only to help the reader to know the message from metaphor but also to add the knowledge while they are reading business articles. Language on column world that complicate the reader to know what the meaning of the terms. Because in disaster articles usually there are metaphor that give sympathy meaning to readers.

B. Focus of the Study

This research focuses on the implicit meaning and types of metaphor content on The Jakarta Post in March 2011 entitled Disaster Preparedness: Learning From Japan and Japan Disaster Sparks Social Media Innovation.

C. Research Questions

Based on the background of the focus study, the problem will be discussed in two questions: 4 1.What types of metaphors on The two Jakarta Post articles in 2011 edition? 2. How does metaphor support the messages in two articles in the Jakarta Post 2011 edition? D. Significance of the Study This research is generally expected to increase knowledge and insight into the study of metaphors, especially for study of implicit meaning in metaphor. In addition, the writer expects this study gives a contribute to another research in analyzing the meaning related, and also hope this study will give insight for the readers about how metaphor gives effect to the articles to give a message of empathy.

E. Research Methodology 1. Objectives of Research

The objectives of this research are: 1. To find out of the types and its meaning of metaphor on two articles in The Jakarta post in 2011? 2. To find out how the metaphor support the message on two articles in The Jakarta Post in 2011? 5

2. The Method of Research

The research uses qualitative method. According to Bogdan and Taylor from James Potter, qualitative methodologies refer to research produce descriptive data: people own written or spoke words and observable behavior. 8 The data in this Jakarta Post newspaper, which describes the metaphorical language on two articles in March 2011, and it was intended to explore meaning and types of metaphor.

3. Data Analysis Technique

In this research, the writer uses descriptive analysis technique. Here, the technique used in this research by the writer, the writer collects the world articles of the Jakarta post, read all the articles, explains the meaning of the metaphor word and then categorize the types of metaphor which is used in the sentence of the world articles. After that the writer explain the delivery message contained in metaphor from the author to the reader in The Jakarta Post in 2011 edition.

4. Instrument of the Research

The research instrument used on this research is the data card that contain data which taken from two articles that has metaphorical language. in The Jakarta Post in 2011. Besides the writer, the other supporting instruments of the 8 W. James Potter.1996. An analysis of Thinking and Research about Qualitative Methods, USA: Lawrence Eribaum Associates, p.21.