Short sentence Syntactic Features of Advertisement
printed advertisements also use this feature. There are 24 clauses that use this feature to get universal timelessness effect, so whenever the readers read the
advertisements, it is always right, and readers can still search the product. For examples are the clauses “Don’t deny it”, “Stays georgeous”,
“…you’ll have hours and hours of luscious, feel-good colour in one smooth step”, “The season’s most innocent colors create a look that’s pure seduction”, and
“Plump is the new gorgeous…when it comes to lashes anyway”. The first clause, “Don’t deny it”, is using present tense. It can be seen from the auxiliary don’t
than is a clue for present tense, if past tense that is used in this clause, it should be didn’t. The clause “Stays georgeous” is also using present tense, that indicates by
the suffix –s after the verb stay. This thing only happens in present tense, if past tense is used in this clause the suffix should be –ed. The third clause is “…you’ll
have hours and hours of luscious, feel-good colour in one smooth step”, also a present tense clause, can be seen in the word you’ll that means you will. If the
tense is past tense, the clause should use would. “The season’s most innocent colors create a look that’s pure seduction” is also using present tense. It can be
seen from the verb create which is in infinitive form because the subject is in the plural form. The verb is and the suffix –s in the verb are the clues that the clause
“Plump is the new gorgeous…when it comes to lashes anyway” is in present tense. All of these example have the timelessness effect of present tense. So
whenever the readers read these clauses, they will always find that the information are right.