Setiastuti’s Thesis “A Stylistic Studies on McDonald’s Slogan During
advertisements as the data. Permatasari analyzed the style of Magnum advertisements, the persuasion techniques that used by Magnum advertisements,
and the power relation between the company and the customers. Yang’s study is
analyzing noun and adjective in certain advertisements to see if there is any noun and adjective that non-neutral assumed to have certain gender characteristic.
This present thesis is similar to those three thesis above in matter of theory and methodology but in the same time, this present thesis is different. This present
thesis’ theory is similar to Setiastuti’s which is stylistics, but the researcher focuses on woman language style theory, from stylistics, and adds advertising
theory to see that certain compan y uses its targeted consumers’ language to get
their attention and to persuade them to buy the product. This present thesis is using similar linguistic features of advertisement theory with Permatasari, but the
researcher use woman language style in analyzing the data first, then using the linguistic features of advertisement in further analysis to prove that woman
language can be used in the advertisements. This present thesis is similar with Yang’s study in matter of the methodology, but it does not divide the data into
noun and adjective then neutral and non- neutral words as in Yang’s study but into
text that related to advertisements and text that have no relation with the advertisement then analyzed further with advertisement’s linguistic features and
woman language style. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI