pull stops in the middle of the phrases can be replaced with a conjunction and, so it becomes lavish colour and extravagant care.
j. Incomplete sentence
Little space in printed advertisement is a reason why the sentences are sometimes incomplete. A Complete sentence contains at least a subject noun and
a predicate verb, so if one of those aspects disappeared, the sentence will be called incomplete.
There are 20 clauses which are incomplete in Revlon’s printed
advertisements. Some examples from those clauses are “Undeniably, the most romantic feminine shades under the sun”, “Wild berries”, “Unforgettable”,
“Stays on”, and “And kiss off?”. These clauses are incomplete and they will be explained below.
The first clause “Undeniably, the most romantic feminine shades under the sun” is a long clause yet incomplete because it has no verb. This clause only
contains subject without any predicate. The second clause “Wild berries” only contains adjective and noun without verb. The next clause “Unforgettable” only
consists of one word which is adjective. This clause even has no two important elements, subject and predicate. The clause “Stays on” is also incomplete. This
clause just consists of predicate without subject, but it can be seen that the subject should be singular or pronoun he, she, or it because of the suffix –s in the word
stay. The clause “And kiss off?” is incomplete question clause. A question clause PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
should have question words or auxiliary verb, but this clause does not have them, only a conjunction and verb kiss off.
This analysis in general proves that Revlon’s printed advertisements use
woman language to persuade their targeted consumers which are woman because woman’s language characteristics are found in the advertisement and the
clause s that have woman’s language characteristics, have linguistic features of
advertisements which can be said also as persuasive features because linguistic features of advertisements are used to make the readers involved in the
advertisement. It can be concluded that woman language style can be used to persuade the targeted consumers in advertisement.