Some clauses are incomplete

your fix of the latest in couture colour”. If this clause is explained further, it should mean that the fix is one of passionate, sensual, or seductive; or all of them in one. This thing caused the clause is difficult to be understood in only one time reading and the clause does not directly tell the reader which one the fix that they can get. In H coded advertisement, the clause “The season’s most innocent colors create a look that’s pure seduction” is indirect. The clause can be explained as some colors of that season create seduction look, but it talks about the seasons’ most innocent colors that create a look first then explain about the look which is pure seduction. The clause “Plump is the new gorgeous…when it comes to lashes anyway” in H coded advertisement, is indirect in describing what kind of plump is the new gorgeous. This clause can be made simpler such as plump lashes is the new gorgeous, but it does not. The clause becomes confusing when is read because it is not clear about what the word it refers to, whether it is the word plump or the word gorgeous. From the analysis above, it can be concluded that Revl on’s printed advertisements use 5 characteristics of woman language and from 45 clauses that have woman language characteristics, 36 clauses have more than one characteristic of woman language and then those clauses are analyzed with linguistic features of advertisement.

B. Linguistic Features of Advertisement

Linguistic features of advertisement are features or characteristics of the language that some texts have so those texts will be called advertisements. Based on Grey 2008, linguistic features of advertisements are divided into two, lexical and syntactic features. Lexical features can be in the form of hyperbole, neologism, weasel words, familiar language, simple vocabulary, repetition, euphemism, humor, glamorization, and potency. Syntactic features are short sentences, long-noun phrases, ambiguity, use of imperative, simple and colloquial language, present tense, syntactic parallelism, association, ellipsis, and incomplete sentence. These linguistic features of advertisement are used to analyze clauses from Revlon printed advertisement which have more than one characteristics of woman language. The result of the analysis will be divided into two parts; lexical features of advertisement and syntactic features of advertisement.

1. Lexical Features of Advertisement

From 36 sentences in Revlon’s printed advertisements that have more than one characteristics of woman language, there are 34 sentences that have lexical features of advertisements. The percentage of each features are shown in the graphic below. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI