Some clauses are incomplete
your fix of the latest in couture colour”. If this clause is explained further, it should mean that the fix is one of passionate, sensual, or seductive; or all of them
in one. This thing caused the clause is difficult to be understood in only one time reading and the clause does not directly tell the reader which one the fix that they
can get. In H coded advertisement, the clause “The season’s most innocent colors create a look that’s pure seduction” is indirect. The clause can be explained as
some colors of that season create seduction look, but it talks about the seasons’ most innocent colors that create a look first then explain about the look which is
pure seduction. The clause “Plump is the new gorgeous…when it comes to lashes anyway” in H coded advertisement, is indirect in describing what kind of plump is
the new gorgeous. This clause can be made simpler such as plump lashes is the new gorgeous, but it does not. The clause becomes confusing when is read
because it is not clear about what the word it refers to, whether it is the word plump or the word gorgeous.
From the analysis above, it can be concluded that Revl on’s printed
advertisements use 5 characteristics of woman language and from 45 clauses that have woman language characteristics, 36 clauses have more than one
characteristic of woman language and then those clauses are analyzed with linguistic features of advertisement.