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The result of this research may just reflect a part of the conversational implicature that the presenters apply in the show but it perhaps will give more
references and further considerations for language students in their studies and even broadcasters within their communication.
Based on the previous researchers above, it is very clear that most of all previous researchers on conversational implicature almost relate to the use of
maxims and its violation on a talk. Therefore, in this present study the researcher focused on the types of conversational generalized and
particularized conversational implicature implicature in advertisement and how conversational implicature used in advertisement.
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CHAPTER III RESEARCH METHODOLOGY
This part discussed the methodology of the research. It consist of research design, the role of the researcher, research instrument, subject of the research, data
and data source, data collection, and data analysis.
3.1 Research Design
This study was conducted by applying descriptive qualitative method. Creswell 1998:15 define that qualitative research is multi-method in focus,
involving an interpretive, naturalistic approach to its subject matter. Other opinion According to Litosseliti 2010 qualitative approaches are particularly valuable in
providing in depth, rich data p.31. This means that qualitative researchers study things in their natural settings, attempting to make sense of or interpret
phenomena in terms of the meanings people bring to them. And also qualitative research involves analysis of data such as words, examples from interviews,
transcripts, pictures, video, recordings, notes, documents, the products and records of material culture, audio-visual materials and personal experience materials such
as artifacts, journal and diary information and narratives. In this research, the descriptive qualitative method was employed for the
investigation of the study. Descriptive method was used in this study to describe types and employing of conversational implicature in advertisement of beauty
