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Figure 1. Analytical Construct
Mario Teguh Golden Ways 2015
Sociolinguistics Bilingualism
Code Switching SSwitching
Functions
Types
Quotation Addressee
Interjection Reiteration
Message Qualification
Personalization vs. Objectivication
Tag Intersentential
Intrasentential
Language Variation Dialect
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CHAPTER III RESEARCH METHOD
In this chapter, the researcher presents all elements regarding the research method applied in conducting this research. The discussion in this
chapter includes the type of study, research instrument, form, context and source of data, technique of data collection, technique of data analysis, and
triangulation.
A. Type of research
This research used a descriptive qualitative method which produced descriptive data. Vanderstoep and Johnson 2009:167 say that a qualitative
method focuses on cultural, social, personal identity and its goal is more descriptive than predictive. It can give complex detail about particular
phenomena which are difficult to be expressed with quantitative method. Therefore, the findings of qualitative research will not be in the form of
statistic data which usually belong to quantitative research. In this research, qualitative method was chosen as the appropriate method because it
represented what the researcher had studied.
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Besides descriptive data, the researcher also used quantitative method to support the interpretation of data. Vanderstoep and Johnson
2009: 7 state that quantitative method brings statistical work to a certain phenomenon under study. By providing statistical work in the form of
percentage, the researcher could easily describe the phenomenon that the researcher wanted to investigate by giving fixed percentages to make a clear
explanation.
B. Form, Context, and Sources of Data
Dey 2005 states that qualitative data deal with meanings. The meanings come from the combination between language and action. The
data may be created from sources such as interview transcript, documents, photographs, sketches, video, and tape recording. The data in this research
were spoken language captured from Mario Teguh Golden Ways in 2015. The form of the data was utterances which contained code switching
performed by the speaker, Mario Teguh. The context of the data was dialogues between the host, the audience, and the speaker. Meanwhile, the
sources of data in this research were limited because only three episodes were investigated. They were episodes entitled “Rating Pribadi”, “Salah
Fokus”, “Ctrl, Alt, and Del”. They were selected because they got many code switching utterances.
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C. Research Instrument
In qualitative approach, the researcher becomes the main instrument Moleong, 2001. In this research, the researcher considered himself as a
primary instrument. The researcher was the planner, data collector, data analyzer, and data reporter. In addition, this research used secondary
instruments such as data sheet and computer. The data sheet was functioned to write down the classified data. The data sheet was in the form of a table
for presenting two objectives which became the focus of the study. The format of the data sheet could be illustrated in the table below.
Table 1: Sample Data Sheet of Types and Functions of Code Switching in Mario Teguh Golden Ways 2015
No Data
Code Data
Code Switching Types
Functions T
a g
In te
rse n
te n
tia l
In tr
a se
n te
n tia
l Qu
o ta
tio n
A d
d re
sse In
te rje
ct io
n R
e ite
ra tio
n M
e ssa
g e
Qu a
lifi ca
tio n
P e
rs o
n a
liz a
tio n
1 RP11.00
Kita semua itu peniru,
tiru yang
terbaik. We copy, copy
from the best.
v v
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D. Technique of Data Collection
In conducting this research, the researcher collected the data through three steps. First, the researcher watched the videos. It was necessary to do
because it was important to get the background knowledge of the story and the attitude of all the characters.
Second, the researcher transcribed the recorded data that contain code switching. Because the data sources were in
the form of recorded media, the researcher wrote the transcriptions based on the dialogue spoken by the speaker. Third, after finishing transcribing the
data, the researcher analyzed the data through some procedures.
E. Technique of Data Analysis
After finishing the processes of data collection, finally the raw data were ready to be analyzed. The relation between data collection and data
analysis was inseparable Bungin, 2007. It means that when the researcher collected the data, the process of data analysis started. Then the remaining
steps of data analysis were described as follows: 1. Data Classifying
After the data were collected, they were classified. The classification was about the types and the functions of code switching found in the talk
show.
