Alliteration RESULTS AND DISCUSSION
30 King of ice by L
.
A ICE Slogan 26 until 30 show the overstatement of the slogans
.
Those slogans also try to persuade people by giving some words which show the effect
after smoking
.
Slogan 26 and 27 use flavor which is figuratively attract the customer to smoke the cigarette
.
flavor is related to taste, adventure is related to excitement of having such an activity or experience and Indonesia is a name of
country
.
In slogan 26, the copywriters tries to persuade the smoker by giving a sensation of having adventure
.
The word adventure on the slogan does not directly refer to a kind of physical activity in nature or outdoor activity, but it refers to the
activity of inhale or breathe the smoke
.
While in slogan 27 the copywriters persuade smokers by having the taste of Indonesian cigarette because this slogan
is produced by Bentoel International
.
Thus, it likes to inform the costumer specially the foreign costumer that Bentoel International provide the taste of the
real Indonesian cigarette
.
Slogan 28 repeats a possessive pronoun “my” which function as determiner
.
Life is the experience or state of being alive while adventure is an unusual, dangerous activity or the excitement produced by such an activity
.
The repetition of my on the slogan belongs to the researcher and anyone who read this
slogan
.
It tries to persuade the costumer by giving such an advice
.
It raises the costumer’s attention and impression of life
.
It advices people that people have their own life and life is like an aventure which every human must experience it
.
Slogan 29 exaggeratedly informs people that the cigarette of Bohe Cigar n0
.
6 PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
take them to the journey to get the real taste
.
Lexically, journey is an activity of traveling or moving from one place to another place
.
In fact, people do not need to move like having journey to get the real taste of cigarette
.
The advertiser probably ties to inform the customer that Bohe Cigar no
.
6 will be their last cigarette choice after having journey from one brand of cigarette to another brand of cigarette
.
Besides having an exaggeration or overstatement toward the slogans, hyperbole is mainly used for ironic, comic or iconic effect
.
In the slogans, they want to create an iconic effect
.
Slogan 30 says king of ice which means that the cigarettes of L
.
A
.
ICE are not with very strong nicotine
.
It is mild with low standard of nicotine
.
In brief, the use of hyperbole in slogan is to catch people’s attention as a persuasive way of inviting people to smoking
.