with the verbs use on another slogans above
.
Human and animate creature that are able to taste, free and turn theirselves
.
The animate’s attribution which are given to the an inanimate object on the slogans provide the strong impression toward the
slogans
.
Therefor, the slogans in personification attract people’s attention since it causes very pleasing and interesting sensation
.
In addition, hyperbole can be an attractive figure of speech in slogan
.
For example:
73 Forever taste by Raison 74 Taste the power by Dunhill Filter
75 Taste the excellent by Wismilak premium cigars All those slogans apply taste
.
Each advertiser claims that the cigarettes are the best
.
Slogan 73 has forever which means at all times
.
It states that its cigarette always has the taste forever
.
Briefly, those slogans are exaggerating the product to attract the costumers in order that they will taste their product by giving
such a feeling like tasting a food or drink
.
Actually, it is not only personification and hyperbole which can show the meaning of slogan attractive and imaginative
but also simile can do as personification do
.
Unfortunately there is no simile found in cigarette advertisements slogans which been analyzed
.
Overstating the information like in hyperbole and giving a character of animate to an inanimate like in personification cause the cigarette advertisement
slogans creating strong impression and attractive
.
The use of the diction on the PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
phrases causes the slogan sounds more lively and the slogan up
.
Hence, the hearer has a willingness and attempt to smoke the cigarettes which are being advertised
.
2. Making the slogan memorable
Some cigarette slogan text on the internet are mostly memorable since they have repetition of words, phrases, clause and rhymes. It is appropriate with
Usborne 1964 who reveals slogan as a form of words which memorability has been bought
.
It includes memorable lines, phrases, mottoes and catchwords that standout from promotions
.
copywriters use repetition on sounds and rhyme as the way to make the advertisement slogans memorable
.
The use of repetition in slogan is the possibility of making the slogan easier to remember and more
impressive
.
It can make the slogan will stick on people’s mind when they hear it again and again
.
Duboviciene and Skorupa 2015 state that the main idea of any advertising campaign is to make the target costumers remember the transmitted
message which is delivered through the slogan
.
The repetition of words or initial
words and rhyme in advertisement slogans can be found in alliteration, anaphora and assonance
.
As it cited in Foster 2001 slogan must be memorable as one of the important characteristic of slogans
.
He argues that to get a provocative and relevant story, alliteration, coined words, rhymes and puns are
good ways of making a line memorable
.
The following explanation will be about the reasons why alliteration, anaphora and assonance could create a memorable
line in advertisement slogans
.
Alliteration is about the use of the same sound especially consonant at the
beginning of several words that are close together
.
By using alliteration, it makes the information conveyed attractive to receiver Duboviciene and Skorupa 2015
.
It repeats the same consonants which next to each other
.
Here are the examples of the slogan which show the repetition of consonant in alliteration:
53 the smooth side the bold by GUDANG GARAM SIGNATURE MILD 54 Slim smooth square by A VOLUTION
55 More magic by Aroma 56 Brave new world becomes grand renovated by DJINGGO
INTERNATIONAL
57 sure mind you make all leaves by 555 STATE EXPRESS 58 Jazzy on live your life by JAZZY MILD
59 Come to Where The Flavor Is, Come To MARLBORO Country by
MARLBORO The repetition on the above slogans is on the first initial word
.
It is aimed to give a a nice pronunciation and memorable line
.
By using that repetition, the advertiser tries persuade and influence the costumers in order that they will
consume or switch to the cigarette which is advertised
.
Slogans 53 to 57 are using descriptive phrases which show the quality of the cigarette
.
For instance, 53 The smooth side the bold means the cigarette is smooth since it is a mild
cigarette which has low standard of nicotine
.
Slogan 54 shows that the cigarette is distinct from the other cigarette and has special feature which are slim or
thinner, smooth or more pleasant and in square or packaged in a a square
.
Slogan 58 and 59 are using the imperative persuasive phrases
.
It evokes the curiosity of the customers
.
The meaning jazzy is very bright and colorful
.
Live can be have life, spend and stay alive
.
Hence, slogan 58 is assumed as the invitation to have and smoke the jazzy mild in your entire life
.
Lexically, the word “come to“ in slogan 59 means to move toward something and to move or
journey to a vicinity with a specified purpose
.
The advertiser invites the costumers to move to “Marlboro country”
.
In fact, there is no state of country namely “Marlboro country” which is exist in this world
.
The advertiser uses a particular item as the strong identity of the cigarette to catch people’s attention
.
Thus, the repetition of consonants on those slogans 53 to 59 might create a good
memorable line since they sound ear-catching
.
The use of evoke and imperative persuasive phrase on the slogans could make the slogans stick on people mind
.
Anaphora is the repetition of a word or expression of successive phrases,
clauses, sentences or verses especially for rhetorical or poetic effect
.
The examples of anaphora in cigarette advertisement slogans:
60 Fine ingredient for fine taste by Dunhill mild 61 Be mild be free by Bentoel Mild
62 No risk no gain by Niko International 63 One taste one spirit by Neo mild, uno mild, one mild
There are repetition of words and phrases on the slogans above
.
Slogan 60 repeats adjective fine which show the quality of the brand as it been stated on
the slogan fine ingredient for fine taste
.
It is clear that the slogan informs the PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
