Asyndeton RESULTS AND DISCUSSION
meaning of each word or phrase and clause which use figure of speech, but it is about the propose on the using of the type of figure of speech on the slogan itself
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Ownie and Aritonang 2013 argue that figure of speech uses language which is expressed in non literal way
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The use of figure of speech is more effective for some reasons
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Firstly, it gives imaginative pleasure to the costumers or costumer
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Secondly, it gives additional images
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Thirdly, it is very effective to add emotional intensity to a statement
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Fourthly, it is one of effective ways of saying a short and brief statement
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There are four purpose on the use of figure of speech in cigarette advertisement slogans
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First, making the slogan memorable
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Second, making the slogan attractive and imaginative
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Third, giving characteristic and symbol
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Fourth, offering experience and fifthly is creating strong impressions and emotional
responses
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All of the statements above have the same point which is to make the slogan easy to remember and stick in costumers’s mind
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The detail information can be seen on the table and following explanation bellow
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Table 4.2
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The Distribution on the purposes of figure of speech No
.
Meaning Frequency
Percentage
1. Giving characteristics and symbol
58 36.25
2.
Making the slogans memorable 47
29
.
375
3.
Creating strong impression and attractive 36
22
.
5
4.
Offering experience 19
11
.
875
Total 160
100