Assonance RESULTS AND DISCUSSION
36 There is no courage without red by RED MILD
As it can be seen the bold words presented above, they substitute the related word which are closed to each other
.
There are some words which are associated each other on slogans 31-36 such as U in slogan 35 which refers to
the brand of cigarette U Mild
.
Slogan 31 to 33 are started with verb join, think, and time
.
Lexically meaning, join in slogan 31 can be: a to become a member of a group and b to take part in a collective activity
.
Club means an association consist of some people who have similar idea or opinion to share with
.
Hence, the slogan request the hearers to be the member of Club Mild by having or smoking
its cigarette
.
Think in slogan 32 has more than a meaning
.
One of the meanings of think is using the brain to decide to do something
.
Besides, black is the darkest color and this is associated to cigarette product offered which is packaged with a
black color as an outside cover
.
It means that the advertiser gives an order to the hearer to decide to smoke the cigarette of Djarum Black
.
In form of verb, time in slogan 33 is dealing with to decide that something will happen at a particular
time
.
Win is when someone wins a game or competition
.
Win on the slogan does not refer to a winner of competition but it is connected to the brand of cigarette
.
As the explanation on slogan 31 and 32, slogan 33 does mean the similar order to smoke the cigarette
.
From the description above, it is clear that the slogans are in a form of imperative which gives an order to the hearer or the
customer to smoke the cigarette of Club Mild, Djarum Black and Win Mild
.
Actually, slogan 34 is similar with slogan 31 to 33
.
It is imperative but does PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
not use verb as the beginning
.
It uses red which means the color of fresh blood and refers to the brand of the cigarette being advertised
.
It says red on which means put a flame on the red mild and inhale or smoke it
.
Slogan 31 until 36 are using metonymy which indirectly invite the customers to have or to smoke the
cigarette which are mentioned in the slogan namely Club Mild, Djarum Black, Red Mild, win mild and U Mild
.
Metonymy supports the slogan to be more memorable since it is also type of repetition in figure of speech
.