radio, TV, or digital media Arens, 2006
.
Today’s sophisticated technology enables advertisements to reach us efficiently through a variety of very
simple media which can be operate by children as well such as direct mail and interactive media internet: facebook, twitter, yahoo, and the like
.
Nowadays, modern citizens have been popular with shopping online
.
It is much more easier in accommodate the shopping activity
.
People just need one click to get what they want
.
People are able to fulfill their desire in getting their daily needs including to find the various types of
advertisements which provide various types of products
.
Besides that
.
People are able to advertise and promote their own product without facing any complicated procedures
.
Considering this easiness, the researcher utilizes internet as the media to collect the data via wikipedia
.
The researcher tries to collect the data of cigarette advertisement slogan through some cigarette advertisement which
are presented in Indonesian’s TV channel. Unfortunately, the researcher finds some difficulties in collecting the data through TV because the
movement on the video is too fast, it makes the researcher could not get the moment on the cigarette advertisement’s video. Thus, the researcher took
advantage of internet in finding and collecting the data.
e. Goal of Advertisement
When people need something new in their life, for example they need to upgrade the new gadget
.
People will look for the information of some PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
advertisement on the recent gadget in television, magazine, internet and so on
.
It is so because they need some information toward the newest gadget
.
It can be said that before people decide to purchase the product, they need to
know what the are the benefits of the product
.
Generally, the objectives of advertisement are to promote and persuade people to purchase the product
.
Besides that, there are supporting goals of advertising instead of just promoting and persuading
.
The followings are the goals of advertisements Harichandan and Welukar 2011 state some specific objectives of
the advertisements are: 1 To introduce a new product by creating interest for it among the prospective customers
.
2 To support personal selling programme
.
3 To reach people inaccessible to salesman
.
4 To enter a new market or attract a new group of customers
.
5 To light competition in the market and to increase the sales as seen in the fierce competition between
Coke and Pepsi
.
6 To enhance the goodwill of the enterprise by promising better quality products and services
.
7 To improve dealer reactions
.
8 To warn the public against imitation of an enterprise’s products
.
There are some objectives of advertising by Grideanu 2014
.
She divides the objectives based on the intention namely information, persuasion
and reminding
.
It is being informative advertisement when the advertisement is in the pioneer period
.
It provides some information that there is something new which presents something new as well
.
Persuasive is PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
the most important goal of advertisement
.
Advertisement tries to attract and persuade the costumers to face the competitive stage
.
The last is reminding
.
It can be applied for the advertisement which are being in the maturity stage
.
It means that the goal is mainly to convince the customers that they already made a good decision by choosing the product
.
Considering the aim of advertisement above, the copywriters of advertisement should be more creative and innovative in creating the
advertisement
.
Hence, it can change the costumers’ perception, attitudes, feelings and opinion then purchase the product which is being advertise as it
is the original aim of advertisements
.
2
.
Meaning in Semantics
Language is the vehicle of communication
.
Every word of each language has its own meaning
.
As we know that a word might have more than one meaning
.
Thus we have synonym, polysemy, and so on
.
When we talk about meaning, it must be connected with the term of semantics which
means the research of the relations of signs to the objects to which the signs are applicable Morris in Levinson, 1984
.
It means that the word meaning depends the following word which come after the key word such as in
phrase
.
Regarding to a word meaning, the meaning of words in advertisement slogan are different even sometimes they use the same words
.
In this research which has been cited previously that it tries to look for the PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
