Creating strong impression and attractive

Slogan 58 and 59 are using the imperative persuasive phrases . It evokes the curiosity of the customers . The meaning jazzy is very bright and colorful . Live can be have life, spend and stay alive . Hence, slogan 58 is assumed as the invitation to have and smoke the jazzy mild in your entire life . Lexically, the word “come to“ in slogan 59 means to move toward something and to move or journey to a vicinity with a specified purpose . The advertiser invites the costumers to move to “Marlboro country” . In fact, there is no state of country namely “Marlboro country” which is exist in this world . The advertiser uses a particular item as the strong identity of the cigarette to catch people’s attention . Thus, the repetition of consonants on those slogans 53 to 59 might create a good memorable line since they sound ear-catching . The use of evoke and imperative persuasive phrase on the slogans could make the slogans stick on people mind . Anaphora is the repetition of a word or expression of successive phrases, clauses, sentences or verses especially for rhetorical or poetic effect . The examples of anaphora in cigarette advertisement slogans: 60 Fine ingredient for fine taste by Dunhill mild 61 Be mild be free by Bentoel Mild 62 No risk no gain by Niko International 63 One taste one spirit by Neo mild, uno mild, one mild There are repetition of words and phrases on the slogans above . Slogan 60 repeats adjective fine which show the quality of the brand as it been stated on the slogan fine ingredient for fine taste . It is clear that the slogan informs the PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI customer its cigarette is made from good, well and excellent ingredient which is produced to get the better and excellent taste of cigarette . Slogan 61 repeats be in which the position of be on the slogan as descriptive explanation of present subjunctive . It is used to say something about person, thing or state to show permanent or temporary quality, state, job, etc . The slogan gives an order to the customers to smoke the “Bentoel Mild” by asking the customers to be mild be free . There is a repetition of no in slogan 62 . It is type of determiner which means not any or not one . Risk is associated with the possibility of something bad happening and possibility of loss or injury . Mean while gain is described as something which is need to obtained . This slogan attempts the costumers by giving such an advice . It states that people need to work hard in reach their life goals even they will face something bad, but there is something which is need to obtained . Hence, the costumers feel motivated that cigarette is not as bad as what people think . It has one on slogan 63 . There are more than one meaning of one . One which is closed to one on the slogan is the number one . Hence the slogan means number one flavor of cigarette to get number one spirit . Meaning to say that everyday people need spirit to finish their work and also to face the day . Thus people need to smoke one mild everyday . Briefly, as explained previously that the use of repetition in advertisement slogans give such a nice pronunciation, attractive sounds, and stick on the costumers mind . Hence, it makes the slogan memorable . Repetition of stressed vowel sound within words with different end consonant might be called as assonance . it also can be considered as “vocalic rhyme” . The examples are: 64 Live your wish by Wismilak Diplomat Mild 65 Light up the night by PALL MALL 66 Bold to the new world by L . A . Bold 67 How Low Can You Go? By A MILD 68 Continuous freezing experience by GG Mild Shiver The examples of assonance which has repetition on sound such in slogan 64 live-wish, slogan 65 light-night, slogan 66 bold-world, slogan 67 low-go, and slogan 68 continuous-experience . Slogan 64 and 65 use imperative persuasive phrases . Live means continue and wish can be want, greeting and magic . In this case, want is more appropriate for wish . The word wish on the slogan might refer to “Wismilak” as the brand of cigarette . Literary, if we take a look at the meaning of the slogan, the advertiser tries to persuade the customers by giving an advice as well by saying keep continuing for what you want . Connotatively, the advertiser invites the customers to keep continuing on smoking wismilak . Low in slogan 67 is below the usual level and go means to travel or move to another place . A Mild is type of cigarette with low standard of nicotine because PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI