football game because the advertiser wants connect to that event in Africa C2. As fact that world cup is just held once in 4 years.
5. Pepsi Advertisement with Tagline Ask for More
a. Denotation
In this advertisement described with a long suction pipe or where the base and the tip of a thin circular straw remains perforated. Suction white
color with a blue strip combined with a plain white background E1 makes objects visible advertisement without being distracted by the background
color. Another nonverbal sign also in suction end there is a hole that has water coming out of the hole as if to fall from suction hole. The water which
has brown color illustrating that water droplets off E1, it is water Pepsi products.
While verbal signs in this advertisement are the sentence contained ask for more C1 located in bottom right corner. The primary sign level in
this sentence includes the word ask has meaning question, expect and invite
E2 according to Cambridge. In secondary sign system connotation would have a different meaning. In this picture as nonverbal sign affects to the
connotations of advertisement, because iconic verbal sign is a supporting element in understanding advertisement studied. What are the connotations of
this advertisement? The following discussion and analysis of the connotation of advertisement that has tagline ask for more will be explained in the next
section.
b. Connotation 1. Pepsi makes addicted
ask for more
In the first level of meaning is explained that there is a long suction in the edges there is a visible water coming out or dripping out. What is
meant in this advertisement is a water that comes out to the last drop. Everything that drink is discharged until the last droplet C2. Connotations
of ask for more referred R2 to in this advertisement is to drink Pepsi drink it down, until the last drop, this indicates that someone drinks Pepsi, they will
not feel bored and will continue to last drop water C2. Connotation is supported by the presence of non-verbal signs of drinking straws last dripping
water you drink.
2. Stay slim ask for more
Described in the advertisement is long suction at the base circular and thin while it is still able to pull out in the end to the last drop of water. It is
meaningful connotations despite drinking until they run out, this drink will
