according to imaging products theory, the human body and the human face is strong; both of them are attracted attention human and other creatures.
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In picture of this advertisement symbolic by many famous athletes in the game
which usually they can change the game R2. It is to be emphasized so that the reader can easily understand advertising connotation of the
advertisement itself. Advertisement makers want to emphasize the message when someone
drinking Pepsi, they will have more power, the power to change the game. Therefore, the advertiser is not careless to put advertising model. The
models who appear in the advertisement are actually famous players when they play, they usually can change the games C2.
2. A true champion Change The Game
A person who can change the game is probably the real champion that is the purpose of the message is in advertisement. According to
Christomy
that in a connotation meaning there is continue meaning, after first meaning will appear next meaning again and so on.
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The same case with this advertisement after first connotation meaning; has big power, the continue
connotation meaning after has a big power he is a true champion C2. It is also signed R2 by the models shown in the champion men like Lampard,
Drogba and Torres. They are great players who take part to bring the trophy
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Susann Vihma Seppo Vekeks, Semiotika Visual dan Semantika Produk Yogyakarta and Bandung: Jalasutra P.47.
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Tommy Christomy, Lock Cit.
of Champions League in Chelsea FC 2012. And the baseball players at that advertisement are in the champion league baseball in India.
That is something that is needed by advertisement maker in the connotative message of advertisement which has tag line change the game
above. So the connotative meaning of this advertisement has been taken from the non-verbal signs where they are all true champions. So, in this
advertisement the advertiser wants to convey a message in it that is a True Champion C2 where the players consume Pepsi soft drink.
3. Before playing, drink Pepsi first Change The Game
In the description of the picture there are splashes of water, which means the water is splashing Pepsi water E2, created by the purpose of
advertisement is to clarify R2 that it is a tasteless drink then the Pepsi products can change the game. In this case another purpose of advertisement
is a verbal message here is if you want to change the game is recommended to drink Pepsi. So, the advertising model is drinking Pepsi before the match
and he will change the game C2.
4. Intended for the World Cup 2012 Africa Change The Game
As it looks in the existing advertisement model that bringing the Jabulani Ball. Jabulani Ball C1 is the ball used in the World Cup 2012 in
Africa E2. Acquired connotation of ball in this advertisement is intended for that event R2. Supported again by the famous athlete used in the
