drink Pepsi C2. According the theory of Roland Barthes between verbal and non-verbal language in the advertisement would be so related.
2. When the summer time, the most fresh is drinking Pepsi
Summer time Pepsi time
The interesting side of this advertisement is presenting Santa Claus in the summer season. In reality, the real Santa Claus appears actually in
winter season, such us Santa comes in December during Christmas time where it is currently winter. Interestingly, Santa Claus appears suddenly
during the summer C1. He comes out and drinking Pepsi, shows connotation that summer time is the most fresh time to drink Pepsi C2
like what is done by Santa Claus.
3. Pepsi Advertisement with Tagline Un Pimp Your Body
a. Denotation
In advertisement pictures above with the verbal sign that shows the primary sign system first level meaning explains that there are few visible
signs such as text UNPIMP YOUR BODY verbal and another verbal sign that is a diet Pepsi in the bottom right corner E1. The word of Pimp has meaning
that a man who controls prostitutes and arranges client for them, taking parentage of their earning in return, and according to the Cambridge
dictionary has meaning a man who controls prostitutes, especially by finding customers for them, and takes some of the money that they earn E2.
In the primary sign system besides the verbal there is also nonverbal sign for the significance. It supports to get the secondary sign system
connotation. In this advertisement, the setting background of advertisement is pictured at the beach with the blue sky adorned with the a few white
clouds, bright sunshine show us that the time is at a midday. The sea shows calm water but there is a little difference in one point on the left where there
is a sort of water movement as being the fall of heavy objects. On the edge of beach described that there is seat that is usually for
relaxation. And also the picture describes that there is wooden board in tidy layout. Interestingly there are pieces of human distended stomach with the
belt binding sticking on each side respectively. In the bottom right corner there is a Pepsi logo with the diet Pepsi text shows us that time is at midday
time E1.
