When there is a view of the sea calm and peaceful but there is one side where the water is churned like a plunge into the water runs out this certainly
raises R2 the significance connotative seen as something that is refreshing. Like when we are playing water at the beach which is clean and quiet, it will
make a refreshing impression for those who see the picture.
3. For doing relax un pimp your body
The background of this advertisement is on the beach with blue and clean sea background, as well as the chairs for relaxing at the edge of the
beach, it certainly has connotative meaning as it creates an impression that the drink is performed at the time relaxing C2. The advertisement makers want
this advertisement seems to be relaxing. The beach setting R2 is perfect for connotative meaning because they want to show along with supporting
images that the people will seat frightening off the along coast suggests and it’s situation is very relaxing. Addition with the bright sun, it is time suitable
for relaxing. The connotative shows that Pepsi is suitable for the relaxed people.
4. Pepsi Advertisement with Tagline Change The Game
a. Denotation
This advertisement is Pepsi advertisement aimed to Indian society, so there is Indian language by tagline Ab Badlega Games when translated into
English means Change The Game E1. It has been written by the makers of advertisement in bottom right corner. Change according to Cambridge
dictionaries has meaning different, while Game Become the first sign level has meaning fun activity n or sport E2. But if the level of the secondary
sign level C2 will appear a lot of meanings. The secondary system will be discussed in the section of connotations.
This advertisement was made in 2012, in which there were several models of famous such as athlete famous football players and baseball
players C1 of India which included famous to attract the readers advertisement attention.
