not make someone being fat. Connotations is supported by the presence of a thin suction R2 indicating the second level of meaning connotation under
which drinking a Pepsi will make them stay slim C2 even drink it so much.
3. Drink so much is not problem ask for more
At the second level of meaning to ask for more meaning this could also drink a lot or a little though there will not be a problem. It is taken from
the continuation of the first connotation meaning is stay slim. Continuing of connotation,
Christomy
has opinion that a interpretation meaning can be a continuing and a new meaning, according to the experience and knowledge of
someone. It happens in the corpus advertisement at this time. The continuing to stay slim no matter if you drank a lot. This connotation is R2 supported
by the same image that is a slender suck water running out until the last droplet. So basically drink a lot is connected with the previous interpretation
that to drink a lot is not problem because it still keeps the body stay slim C2.
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CHAPTER IV
CONCLUSION AND SUGGESTION
A. Conclusion
Based on the data analysis, the writer concludes that connotative lies on almost every Pepsi Advertisements, which is the main data of this study. In
this last chapter, the writer would like to draw some conclusions about the research he did based on his analysis of the connotative meaning.
The writer concludes that each sign of Pepsi Advertisements has a system and it is supported by object, context, and text in the advertisements.
These elements contribute to the meaning of denotative and connotative level upon products. And the last, the writer states that Pepsi Advertisements
manipulate and create the symbol and sign values upon products to persuade the consumers.
The writer finds the good and bad connotative in advertisements in this research. Many connotative in Pepsi advertisements are in good connotative.
But some of connotative has bad connotative such as in advertisement number 5, the connotative is make addicted so it is bad for people who wants to
consume. Beside the bad connotative there many good connotative because every product always wants to show the good think in every advertisement.
