E2 according to Cambridge. In secondary sign system connotation would have a different meaning. In this picture as nonverbal sign affects to the
connotations of advertisement, because iconic verbal sign is a supporting element in understanding advertisement studied. What are the connotations of
this advertisement? The following discussion and analysis of the connotation of advertisement that has tagline ask for more will be explained in the next
section.
b. Connotation 1. Pepsi makes addicted
ask for more
In the first level of meaning is explained that there is a long suction in the edges there is a visible water coming out or dripping out. What is
meant in this advertisement is a water that comes out to the last drop. Everything that drink is discharged until the last droplet C2. Connotations
of ask for more referred R2 to in this advertisement is to drink Pepsi drink it down, until the last drop, this indicates that someone drinks Pepsi, they will
not feel bored and will continue to last drop water C2. Connotation is supported by the presence of non-verbal signs of drinking straws last dripping
water you drink.
2. Stay slim ask for more
Described in the advertisement is long suction at the base circular and thin while it is still able to pull out in the end to the last drop of water. It is
meaningful connotations despite drinking until they run out, this drink will
not make someone being fat. Connotations is supported by the presence of a thin suction R2 indicating the second level of meaning connotation under
which drinking a Pepsi will make them stay slim C2 even drink it so much.
3. Drink so much is not problem ask for more
At the second level of meaning to ask for more meaning this could also drink a lot or a little though there will not be a problem. It is taken from
the continuation of the first connotation meaning is stay slim. Continuing of connotation,
Christomy
has opinion that a interpretation meaning can be a continuing and a new meaning, according to the experience and knowledge of
someone. It happens in the corpus advertisement at this time. The continuing to stay slim no matter if you drank a lot. This connotation is R2 supported
by the same image that is a slender suck water running out until the last droplet. So basically drink a lot is connected with the previous interpretation
that to drink a lot is not problem because it still keeps the body stay slim C2.
