column there is a man who is playing basketball, he wears a blue shirt with setting background illuminated blue color C1.
b. Connotation Meaning 1. Life full of Joy, pleasure and comfortable
Live for Now
In the primary sign system called denotation live has meaning have life, Have a home, spend live, stay alive.
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Overall, tagline live for now in the primary system has meaning live for right now. In the secondary
system called connotation SignifiedC2, live not only have meaning have life but also have connotations Full of Joy, pleasure and comfortable.E2
Relating to what that described in several columns that have background in some characters of joy and happiness other character addressed to anyone
who drinks Pepsi in the column R2 marked with fourth column there is a young woman who is carrying a bottle of Pepsi.
In the third next column shows that the meaning of life is not just a life, symbolized by a singer who appeared full of joy, a man picture in
sixth column looks like comfortable if drink Pepsi C2. The more strengthen brand of Pepsi product advertisement in order that readers
know that advertising wants to show all the comfort and cheerfulness will be obtained if they drink Pepsi, this is reinforced by the Pepsi bottle mark
in the second column complete with the name of the product.
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Application Cambridge Advanced Learner’s Dictionary – Third Edition.
2. Live for right now, modern, luxury and easy going Live for Now
Some models in the advertisement clearly show that all life at the modern urban place. As in first column shows us there are some young
people who were chatting with each other with high building background. In the third column indicates the presence of woman who wears fancy
dress and holding a microphone with a glamorous black background and light pink decorated C1.
While the fourth column shows some women being happy and sociable environment which is characterized by happy expression and
accompanied by a lot of people, the writer describes a situation that is intended to be like in a bar or discotheque. Figure advertising shows that
the activity is carried out by people living for right now, modern, luxury, and easy going signifiedC2.
3. Suitable for all young people Live for Now
With various kinds of characters in this advertisement certainly has a connotation meaning that this product is suitable for all types or
characters people C2 to consumption, especially for young people. This case is signed R2 by the difference in the character in every column. The
people which described in there require more movement or thinking more like in the last column, marked with a young child plays basketball, of
course, it will require more movement. Therefore, the advertisement maker expected that Pepsi is suitable to accompany them.
There are several aspects of the same character in this advertisement, all of them are young people who are in activities, of
course they need a lot of the water to through the activities. Therefore connotation meaning of verbal signs Live for Now; Suitable for all young
people can be addressed to all people, especially for all young people C2.
2. Pepsi advertisement with tagline Summer Time, Pepsi Time
a. Denotation Meaning
In the second advertisement which has the tagline Summer time is Pepsi time shows us that there is father with glasses who has white hair
and a thick white beard drinking beverages in bottles labeled logo Pepsi C1. Another sign that appears in the form of verbal language Summer
time is Pepsi time E1 has a denotative meaning. It is when you are in summer, your time to drink Pepsi.
The father has a big hand, holding a bottle labeled and has a logo of Pepsi. He is very enjoying the drink that accompanied by the sun light.
