of Champions League in Chelsea FC 2012. And the baseball players at that advertisement are in the champion league baseball in India.
That is something that is needed by advertisement maker in the connotative message of advertisement which has tag line change the game
above. So the connotative meaning of this advertisement has been taken from the non-verbal signs where they are all true champions. So, in this
advertisement the advertiser wants to convey a message in it that is a True Champion C2 where the players consume Pepsi soft drink.
3. Before playing, drink Pepsi first Change The Game
In the description of the picture there are splashes of water, which means the water is splashing Pepsi water E2, created by the purpose of
advertisement is to clarify R2 that it is a tasteless drink then the Pepsi products can change the game. In this case another purpose of advertisement
is a verbal message here is if you want to change the game is recommended to drink Pepsi. So, the advertising model is drinking Pepsi before the match
and he will change the game C2.
4. Intended for the World Cup 2012 Africa Change The Game
As it looks in the existing advertisement model that bringing the Jabulani Ball. Jabulani Ball C1 is the ball used in the World Cup 2012 in
Africa E2. Acquired connotation of ball in this advertisement is intended for that event R2. Supported again by the famous athlete used in the
football game because the advertiser wants connect to that event in Africa C2. As fact that world cup is just held once in 4 years.
5. Pepsi Advertisement with Tagline Ask for More
a. Denotation
In this advertisement described with a long suction pipe or where the base and the tip of a thin circular straw remains perforated. Suction white
color with a blue strip combined with a plain white background E1 makes objects visible advertisement without being distracted by the background
color. Another nonverbal sign also in suction end there is a hole that has water coming out of the hole as if to fall from suction hole. The water which
has brown color illustrating that water droplets off E1, it is water Pepsi products.
While verbal signs in this advertisement are the sentence contained ask for more C1 located in bottom right corner. The primary sign level in
this sentence includes the word ask has meaning question, expect and invite
