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d. Advertisement
There was only 1 case of code-switching found in advertisement category among those three sport tabloid. It was in BOLA tabloid. The most frequent
integrated code-switching case was found on the word ‘finishing-nya’. Based on the entirely data on table 4.16, it could be concluded that from 5
categories above, the integrated loanwords code-switching cases were found in news, opinion as well as feature category of the three sport tabloids.
5. Diglossic Code-switching
Diglossic code-switching is a type of code-switching which has the longest juxtaposed utterance, which is a whole discourse. The number of diglossic code-
switching cases that were found in the three sport tabloids could be seen in table 4.20
Table 4.20: The Number of Diglossic Code-switching Cases in Indonesian Sport Tabloids
Sport
Tabloids
Categories News Opinion Feature Advertisement Fiction
BOLA - - -
- -
SOCCER - -
- -
- MOTOR Plus
- -
- 128
-
Based on Table 4.20, it could be seen that there were 128 cases of diglossic code-switching that only found in advertisement category of MOTOR
Plus tabloid. In addition, there was only one example as the most frequent diglossic code-switching existed in MOTOR Plus tabloid, which was ‘ride with
care safety riding campaign’ . That example emerged in every single page of
MOTOR Plus tabloid as diglossic code-switching case as many as 128 times.
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6. Clause Code-switching
Clause is a group of words containing a subject and a verb. None of clause code-switching cases was found in the three sport tabloids.
B. The Possible Reasons for Code-switching
Since this study was a qualitative research, it was important to give interpretations of the existing phenomenon. The main focus of the interpretive
process in this study was to obtain the profound understanding toward the phenomenon through the identification of its possible reasons for code-switching.
The writer could find a number of possible reasons for the use of English code- switching cases which were found in the three sport tabloids.
First, the code-switching was employed because of the special terms related to the topic under discussion that should be used. It happened because
every topic might have some specific terms that were sometimes so difficult to be
translated in another language. Like the word dealer in the following example that
was found in MOTOR Plus tabloid.
Harga stop lamp ini Rp. 250 ribu dan hanya tersedia di dealer Bajaj. MP523,
p.5
In this case, there was no an exact term of the term dealer when it had to be
translated into Indonesian sentence. The second possible reason was to build the intimate relationship with the
readers, in which code-switching may occur when individuals wishes to express
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