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PT Tigaraksa Satria Tbk Laporan Tahunan 2013
9 - 12 JANUARY 2013
18 APRIL 2013
9 - 13 MARCH 2013
18 JANUARY 2013
15 MAY 2013
3 - 16 MARCH 2013
16, 20 23 FEBRUARY 2013
MAY 2013
16 MARCH 2013
16 FEBRUARY 2013
11 JUNE 2013
16 - 18 APRIL 2013
3.2 Peristiwa Penting 2013
2013 Important Events
ETL Learning Annual Conference 2013 in Hanoi
AGMS 2013 Incentive Tour - South Korea
Kick Off Meeting - Head Office REBI Award - EP
OTA Donation Period I, 2013
Kick Off Meeting - Branch External Safety Audit Bandung
Book Launching - TIRA Pustaka Ira-Ari
Award Night - EP Office Warming Graha Sucofindo
External Safety Audit Makasar PROFIL PERUSAHAAN
2013 Annual Report PT Tigaraksa Satria Tbk
| 21 15 JUNE
2013
8 NOVEMBER 2013
AUGUST 2013
28 JUNE 2013
1 NOVEMBER 2013
3 - 5 JULY 2013
25 NOVEMBER 2013
10 OCTOBER 2013
24 JULY 2013
20 DECEMBER 2013
OCTOBER 2013
Book Launching - Al Qolam Mushaf Maqamat
Employer of Choice Award 2013 Halal Bil Halal - Head Office
Early Detection of Breast Cancer Seminar
Signing Distribution Agreement with PT. Natural Nutrisi Global
Signing Distribution Agreement with PT. Greshindo Aroma
National Sales Meeting - CP Strategy into Performance Execution
Excellence SPEx2 Award 2013 Qorban Donation - MS
Book Launching - KM Implementation Signing Distribution Agreement with
PT. Philips Indonesia Commercial TRS Safety 1st Campaign : Batch 2
1. CONSUMER PRODUCTS SALES DISTRIBUTION The sales distribution service of consumer products is carried out by
Consumer Products Business Unit CP. CP is the biggest contributor to the sales revenue of The Company, and has already become the core
business of The Company since 1988. The customers of CP Business Unit are principals and outlets. Principals
supply products they produce or import to CP Business Unit as distributor. CP then channels the products through the outlets. The role of
the outlets is to make the products, supplied by the distributor, becomes available for consumers.
CP Business Unit has 5 five business processes i.e: Principal Acquisition, Principal Retention, Sales Operations, Logistics, and Trade
Marketing. CP Business Unit also has 5 five supporting processes, i.e.: HR Management, Information Technologyi, Information System,
Accounting and Finance. The distribution coverage of CP Business Unit is throughout the country
area of Indonesia. In distributing the products CP completed itself with all infrastructures required, sufficient transportation fleet, competence
human resources and state of art information system and technology. In the cities where The Company has branches, the sales distribution
operation is executed directly by CP to all kind of outlets and customers, which are:
Traditional outlets, i.e.: wholesalers, big mediumsmall stores and “warungs”.
Modern outlets, i.e.: hypermarkets, supermarkets and minimarkets. In the remote areas where The Company has no branches, the sales and
distribution operation is handled by more than 50 sub-distributors widely spread all over Indonesia. Sub-distributors are partners to The Company
which main task is to distribute products to traditional outlets and modern outlets in the area of demarcation they are entitled to. Selling system,
policies and supervision are dictated by The Company. Their administration system is made uniform and fully computerized so that it
can be integrated with The Companys main system SAP. Products sold and distributed by CP Business Unit are varied, i.e.: food
products, baby nutritional products, home care products, and body care products. List of principals and brands distributed by CP Business Unit
are listed below:
Ÿ Ÿ
1. PENJUALAN DISTRIBUSI BARANG KONSUMSI
Ÿ Ÿ
Layanan penjualan dan distribusi barang-barang konsumsi dilaksanakan oleh Unit Usaha Consumer Products CP. Unit usaha ini
memberikan kontribusi pendapatan penjualan terbesar bagi Perseroan dan menjadi core business sejak mulai beroperasi di tahun 1988.
Konsumen dari Unit Usaha CP adalah para prinsipal dan outlet. Prinsipal memasok produk-produk yang mereka hasilkan atau impor
untuk didistribusikan oleh Unit Usaha CP. Unit Usaha CP sebagai distributor kemudian menyalurkan produk-produk tersebut kepada
outlet-outlet. Peran para outlet di sini adalah menyediakan produk, yang dipasok oleh Unit Usaha CP, untuk dibeli oleh para konsumen.
Pada saat ini Unit Usaha CP memiliki 5 lima proses bisnis, yaitu: Principal Acquisition, Principal Retention, Sales Operation, Logistic, dan
Trade Marketing. Disamping itu, Unit Usaha CP juga memiliki 5 lima proses pendukung yaitu: HR Management, Information Technology,
Information System, Accounting dan Finance. Wilayah kerja Unit Usaha CP ini meliputi seluruh wilayah Indonesia.
Dalam menjalankan operasinya sebagai distributor, CP melengkapi dirinya dengan infrastruktur yang dibutuhkan, armada angkutan yang
memadai, sumber daya manusia yang kompeten dan teknologi informasi yang mutakhir.
Di kota-kota dimana cabang Perseroan berada, penjualan distribusi dilakukan secara langsung oleh cabang Perseroan kepada seluruh
jenis outlet, yaitu: Outlet tradisional, antara lain : grosir, toko-toko besarmenengah
kecil dan warung. Outlet modern, antara lain : hypermarket, supermarket dan mini-
market. Untuk daerah-daerah dan kota-kota lainnya dimana tidak terdapat
cabang Perseroan, kegiatan penjualan dan distribusi dilakukan melalui lebih dari 50 sub-distributor di seluruh Tanah Air. Sub-distributor ini
adalah mitra perusahaan dengan tugas utama menyalurkan barang, baik kepada outlet tradisional maupun outlet modern di daerah
demarkasi yang telah ditentukan untuk mereka. Sistim, kebijakan dan supervisi penjualan ditentukan oleh Perseroan. Begitu juga sistim
administrasinya sepenuhnya dikomputerisasi dan diseragamkan sehingga bisa diintegrasikan dengan SAP, sistem induk yang digunakan
oleh Perseroan. Produk yang dijual dan didistribusikan oleh Unit Usaha CP ini bervariasi,
mulai dari produk makanan, produk nutrisi bayi, produk home care, hingga produk body care. Daftar prinsipal dan merk produk yang
didistribusikan Unit Usaha CP dapat dilihat pada tabel di bawah ini.
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PT Tigaraksa Satria Tbk Laporan Tahunan 2013
3.3 Layanan dan Produk
Services and Products
2013 Annual Report PT Tigaraksa Satria Tbk
| 23
Kategori Category
Prinsipal Principal
Produk Product
A. Baby Food
B. Other Food
C. Body Care Home Care
SGM Presinutri, Vitalac, Lactamil, Vitaplus, Gizi Kita, SGM Soya, LLM, BBLR S26, Promil, Procal, Promise, Nursoy
Nutrilon, Nutrilon Royal, Nutrilon Soya, Nutrima Corned Beef, Sopini, Sausage, Strawmushroom, Champignon mushroom, Sardines
Produgen Vita First, Produgen Hi-Cal Gold, Fullcream Chocomax Ovaltine
Yupi 50 gr, 120 gr, gemelan, display box, yupina Bir Bintang, Heineken, Bintang Zero, Green Sands
Pedigree, Whiskas, Cesar, Catsands Snickers, Dove, MM
Puru-puruko, Fruppy Bugo
Fitti, Petpet, Baby Love, Dispo 123, Certainty Koteks, Huggies, Trentis
Colgate, Palmolive Avent
PT. Sarihusada Generasi Mahardhika PT. Wyeth Indonesia
PT. Nutricia Indonesia Sejahtera PT. Surya Jaya Abadi Perkasa
PT. Djembatan Dua AB Food Beverages Thailand
PT. Yupi Indo Jelly Gum PT. Multi Bintang Indonesia
PT. Mars Symbioscience Indonesia PT. Greshindo Aroma
PT. Natural Nutrisi Global PT. DSG Suryamas Indonesia
PT. Kimberly Clark Indonesia PT. Colgate-Palmolive Indonesia
PT. Philips Indonesia Commercial
