9.15 Tigaraksa Satria | Investor Info of PT Tigaraksa Satria Tbk.

2013 Annual Report PT Tigaraksa Satria Tbk | 51 Pencapaian ini merupakan kerja team dalam rangkaian proses-proses, baik itu Proses Bisnis maupun Proses Support. Di dalam Unit Usaha CP terdapat 5 lima Proses Bisnis yaitu: Principal Acquisition, Principal Retention, Sales Operation, Logistics, dan Trade Marketing. Di samping itu juga terdapat 5 lima Proses Support yaitu: HR Management, Information Technology, Information System, Accounting dan Finance. Keseluruhan proses-proses tersebut bekerja secara terintegrasi untuk mencapai output yang diinginkan oleh dan memberikan kepuasan kepada konsumennya masing-masing, yang bermuara kepada external customers, yaitu para prinsipal dan outlets. Tim Proses Bisnis 1 PA melakukan aktivitas pendekatan kepada calon- calon prinsipal yang potensial dan memberikan informasi yang lengkap transparan tentang kompetensi dan keunggulan yang dimiliki Unit Usaha CP, agar para calon prinsipal tertarik untuk menggunakan jasa sales distribution Perseroan. Di tahun ini tim PA telah melakukan eksekusi program 200bn + 1 yaitu: penambahan omzet Rp 200 Miliar dari prinsipal baru untuk jasa sales distribution CP dan mendapatkan penambahan 1 prinsipal baru untuk jasa manufacturing services . Sepanjang tahun 2013 telah berhasil di-akuisisi 3 tiga prinsipal baru untuk jasa sales distribution CP, yaitu: 1. PT Greshindo Aroma : produsen fruit juice Fruppy, Puru-Puruko. Area coverage : Nasional – Modern Trade. Kerjasama dimulai di bulan Agustus 2013. 2. PT Mars Symbioscience Indonesia : produsen snack food MM, Dove, Snickers. Area coverage : Jabodetabek dan Banten – Modern Trade. Kerjasama dimulai di bulan November 2013. 3. PT Natura Nutrisi Global : produsen snack food BUGO – Crispy Seaweed. Area coverage:Nasional – Modern Trade. Kerjasama dimulai di bulan November 2013. Tim Proses Bisnis 1 PR memberikan kepuasan terhadap kebutuhan dan permintaan para prinsipal yang sudah ada dengan cara mengintegrasikan proses-proses untuk mencapai target-target yang telah ditetapkan secara bersama dengan para prinsipal, khususnya target Sales Rolling Forecast ROFO. Sepanjang tahun 2013, di samping aktivitas-aktivitas rutin dalam pengintegrasian proses-proses untuk mencapai target ROFO, team PR telah melakukan eksekusi beberapa program, baik yang dilakukan sendiri maupun bersama- sama dengan para prinsipal dan proses lainnya, yaitu: Implementasi program SOP – Non SHNIS guna meningkatkan akurasi ROFO serta menjaga ketersediaan produk yang tepat di setiap area bagi produk-produk prinsipal selain SHNIS. Implementasi program SOP untuk SHNIS sudah dilaksanakan di tahun sebelumnya. Pelaksanaan program InEx Collaboration, yaitu: kolaborasi internal dengan seluruh Business Process dan Supporting Process untuk process improvement, dan alignment dengan seluruh Principal untuk monitoring kontrol Objectives 2013. Tim Proses Bisnis Sales Operation bertanggung-jawab melakukan eksekusi penjualan kepada seluruh outlet dan trade channels yang termasuk dalam coverage-nya untuk mencapai target-target Revenue Growth yang telah ditetapkan dalam Sales Rolling Forecast ROFO, yang disepakati bersama dengan para prinsipal. Strategi yang ditempuh untuk mencapai target-target Revenue Growth tersebut adalah berupa market penetration dan market development. Proses Bisnis 1 Principal Acquisition PA Proses Bisnis 1 Principal Retention PR Ÿ Ÿ Proses Bisnis 2 Sales Operation SO These achievements were the results of team works in a series of processes, Business Processes as well as Support Processes. Within Business Unit CP there are 5 five Business Processes, i.e. Principal Acquisition, Principal Retention, Sales Operation, Logistics, and Trade Marketing. Besides, there are also 5 five Support Processes, i.e.: HR Management, Information Technology, Information System, Accounting and Finance. The whole processes worked hand in hand as an integrated team in achieving outputs required by and to satisfy customers of each process, and ultimately the external customers which are principals and outlets. Business Process 1 Principal Acquisition PA The team of Business Process 1 PA actively approached potential principals, provided them with comprehensive and tranparent information on competencies and leading quality services CP has acquired, in order to attract the potential principals to engage on sales distribution services of the Company. This year PA team has conducted program 200bn + 1 i.e.: targeting an additional IDR 200 Billions sales turnover from new principals for CP sales distribution services, and 1 new principal for manufacturing service. During 2013, PA team has successfully acquired 3 tiga new principals for CP sales distribution service, i.e.: 1. PT Greshindo Aroma : producer of fruit juice Fruppy, Puru-Puruko. Area coverage : National – Modern Trade. Cooperation started in August 2013. 2. PT Mars Symbioscience Indonesia : producer of snack food MM, Dove, Snickers. Area coverage: Jabodetabek and Banten – Modern Trade. Cooperation started in November 2013. 3. PT Natura Nutrisi Global : producer of snack food BUGO – Crispy Seaweed. Cooperation started as from November 2013. Business Process 1 Principal Retention PR The team of Business Process PR is responsible for the role of Principal Retention. PI team endeavours to satisfy the needs and requirements of existing principals by integrating all processes in achieving targets set as agreed with principals, in particular targets of Sales Rolling Forecast ROFO. During 2013, alongside routine activities in integrating processes for achieving ROFO targets, the PR team conducted several activity programs, by themselves as well as in cooperation with the principals, which were: Implementation of SOP – Non SHNIS program aimed for increasing ROFO accuracy and ensuring the right products availability in every area for products of Non SHNIS principals. SOP program implementation for SHNIS had been conducted last year. The execution of InEx Collaboration program, that is: internal collaboration with all Business Process and Supporting Process for process improvement, and alignment with all principals for monitoring control Objectives 2013. Business Process 2 Sales Operation SO Business Process Sales Operation team is responsible for the execution of sales to all outlets and trade channels within its coverage in order to achieve targets of Revenue Growth already set in Sales Rolling Forecast ROFO which has been mutually agreed with the principals. Strategies executed for achieving the agreed targets set for the Revenue Growth are market penetration and market development. Ÿ Ÿ