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Formulation of the Problem

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CHAPTER II THEORITICAL FRAMEWORK

This chapter explains about the description the theory that related to the research. It consists of theoretical description of blog, writing, narrative text, previous relevant study, conceptual framework and research hypothesis.

A. Blog

1. Definition of Blog

The World Wide Web also widely known as the web can be defined as a techno-social system to make humans communicate based on technological networks which are different from internet but the most remarkable part of it. 1 The term of the techno-social system refers to a system that increases human cognition, communication and cooperation: the necessary prerequisite to communicate and the pre condition to cooperate cognition. Cooperations needs communication and communication need cognition. There are four generations of web which consist of Web 1.0, Web 2.0, Web 3.0, and Web 4.0. “Web 1.0 as a web of cognition, web 2.0 as a web of communication, web 3.0 as a web of co-operation and web 4.0 as a web of integration are introduced such as four generation of the web since the advent of web.” 2 The development shows that the web is moving forward to become intelligent interaction in close future. Blogs are included in the main technologies and services of web 2.0. There are some outlines that characterize the Web 2.0 including a massively connected world which most Web 2.0 software application rely on there being a vast number of people connected to each other via internet. Other character is the role of users as cocreator which people are no longer readers but also writers and creators. One of the outlines is openness. It means that people are available to access data and software in a little or no cost. Rich experience is also characterize the Web 2.0 1 Sareh Aghaei, Mohammad Ali Nematbakhash and Hadi Khosravi Farsani, Evolution of the World Wide Web: From Web 1.0 to Web 4.0, International Journal of Web Semantic Technology IJWesT, Vol. 3, No. 1, 2012, p. 1. 2 Ibid.

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