4.4.2.3.2 Pengujian Brand Equity X
2
terhadap Loyalitas Pelangan Y 160 4.4.2.3.3 Pengujian CRM X
1
terhadap Brand Equity X
2
..................... 161 4.4.2.3.4 Pengujian CRM X
1
dan Brand Equity X
2
terhadap Loyalitas Pelangan Y.............................................................................. 163
BAB V KESIMPULAN DAN SARAN
5.1 Kesimpulan ................................................................................................... 168 5.2 Saran .............................................................................................................. 170
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BAB 1 PENDAHULUAN
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