I. INTRODUCTION
1.1. Background
Tourism is a vital industry for many countries, due to the income generated by the consumption of goods and services by visitors, the taxes levied
on businesses in the tourism industry, and the opportunity for employment in the service industries associated with tourism.
Tourism in Indonesia still performs as a promising industry, though it has showed deprivation trends because of the economic crisis in the last decades. Its
importance is set to grow even more as the economic transforms into a post individual society. With the rapid economic expansion that many countries have
experienced, it is highly likely that tourism industry will be the main driver to bring about both economic and social evolution.
World Tourism Organization data showed that Asia Pacific has the biggest tourist growth in 1982 – 1988. In 1992 Asia Pacific get 58 million tourists and
increasing until 2000. The growth of tourist in Asia Pacific is a potential market for tourism industries in Indonesia. In 1988, Indonesia tourism industries
contribute US 1027.8 million and increasing almost US 8-9 billion in Pelita IV Sek. Dirjen Pariwisata , 1993
In Indonesia, tourism industries has been giving a large contribution to the country’s economic growth, especially in increasing the national income as the
third biggest contributor after oil and gas, and textile industry until 1997 Tim KLH and UNDP in Roslita, 2001
Indonesia is an archipelago that enrich with varied landscape forms and tropical natural beauty, as well as has a large variety of cultural assets. The beauty
of Indonesia is become the main basis of tourism development in Indonesia. Indonesia with high biodiversity has a various natural resources that become
resources in tourism services. Agrotourism is the form of tourism which capitalizes on rural culture as a
tourist attraction. It is similar to ecotourism except that its primary appeal is not the natural landscape but a cultural landscape. Tourism that based on cultural
landscape are divided into primitive, traditional and modern. Primitive means that all activities are done by human resources. In traditional, technology is involved
even just in a small part. Third, in modern high technology are involved in the activities. If the attractions on offer to visitors contribute to improving the income
of the regional population, agrotourism can promote regional development. To ensure that it also helps to conserve diversity, the rural population itself must have
recognized agrobiodiversity as valuable and worthy of protection. The advantage agrotourism approach is that rural areas are popular
destinations for holidays and excursions, particularly cultural landscapes which still give a review of how past generations lived and worked. Typical regional
crops and local breeds become a particular attraction for visitors. This generates additional income for farmers and contributes to the conservation and
development of the whole region. Indonesia well known as an agricultural country, as can be seen by the
large area utilized for agriculture. Agricultural area in Indonesia comprised around 52.36 million hectares or around 71.33 percent of the total area.
Agricultural sector is an important sector for this country because 1 Indonesia has many and various in natural resources 2 the contribution for national income
3 the contribution for export 4 a big number of society has depend on this sector as their main living 5 is a main sector in food stock and 6 is a basic for
rural growth. Hanafi et al, 2003. Unfortunately, Indonesia agricultural nowadays is decrease more than
50. Many agricultural lands become settlement, industrials area, or business area. The awareness of Indonesian people about agriculture also decreases. For
example about job that related to agriculture, they prefer choosing another job that they thought can make more money. If this condition continued, agriculture will
be just agriculture for fulfill food requirement without any other benefit on it. Farmers will be the only one who care and interest with it. Agrotourism is one
method to support the educational program in agriculture. It is expected to prevent the declining of agriculture and increase people awareness.
The quality of human resources is an importing thing in agriculture sector development. Introduction and appreciation about agriculture sector for society is
one way of increasing the quality of human resources. Main idea in developing the interpretation program of agrotourism site is for education. During the
program, visitors will learn about something likes how to planting, and how to harvesting. With interpretation program, visitors are expected to more care about
agriculture as a one way to take Indonesia becoming the real agricultural country. Region autonomy is a gateway for every local government in managing
and developing the potency from district area to realize the balancing and harmonic development. The potency are comes from industrial, tourism sector and
other sectors. These potencies are developing to increase the district income and improve the society prosperity by involving the local society.
Tourism sector can be used as a tool in increasing the autonomy potencies, and for required the society requirement in refreshing. In tourism planning, human
or society is the main aspect beside the spatial aspect. Human play a role as a subject and at the same time as an object, it means that required the human
requirement is the most important thing in developing tourism planning. The most important thing in tourism developing program is the tourism
object developing that required with tourist desire. In general, tourism object is something that consumed by tourist, start from they move from their places,
during the journey, until they come back to their places. All the potencies from the environment must be concern in developing
tourism program. Therefore, is required to conduct more specific study about how big the potencies are. This development will support the development of tourism
in Malang Regency, and also expected to increase the income that at least can be used to require their needed. This capability mean that tourism sector not depend
on another sector. Tourism development is influenced by the attraction of the object and the
facilities. Beside that, it also influenced by world and national economic condition, and socio-politic stabilities. Concerning in the fact, it show that
Indonesia social, economic and politic are unstable. Those conditions are directly influence to the tourist visiting in Indonesia and Malang regency. It will take a
long time to return the trust of the condition in Indonesia. In order to reach the goal, the quality of tourism services in many ways especially in services that
concerns in the easiness and the comfortable for the tourist are must be improved. From all of the mention above, is needed to rearrange the potencies of tourism
object and the entire supporting component to get closer with better tourism that more concern in the tourist satisfaction.
Agrotourism is well known in Malang Regency. Agriculture industries growth well, supporting with the suitable condition such as land condition,
weather in these places. The variation of plants and the beauty sceneries are the attractive things beside the visitors allow to get interact with the objects. For
example they can pick fruits, learn more about plant or just buy some souvenir. Attractive tourism objects of agrotourism in Malang Regency can be
horticulture vegetables, flowers, or fruits, fishery or cattle farm. There is not always object that newly develop, not only agricultural object in big scale, but
also can be the existing object supported by facilities. The most important thing in agrotourism is about the uniqueness that can be exposed. For example kind of
attractive tourism objects, the quality, the beauty scenery of the object, etc. Concerning that fact, it is important to develop interpretation program of
Agrotourism site in Malang Regency. The output of interpretation program may lead to the successfulness of conservation and management program that will
support the tourism linkage system.
Figure 1. Regional Tourism Linkage in Malang Raya Badan Perencanaan Kabupaten Malang, 2006
1.2. Objectives
Kategori