2.3. Interpretation of Tourism Site
The terms of Interpretation are program and activity. The program means a set of objectives for the things that we want our visitor to understand, the activity
has to do with the skills and techniques by which that understanding is created. Essentially, how well the visitor or tourist can understand the important meanings
and relationship of the site they visit depends on the program and the activity that together make up the interpretation.
Interpretation is a service for visitors to parks, forests, refuges, and similar recreation areas. Though visitors to these areas come for relaxation and
inspiration, many also wish to learn about the area’s natural and cultural resources. The resources comprise the geological processes, animal, plants,
ecological communities, history and prehistory of humans. Interpretation is the communication link between the visitor and these resources Sharpe, 1982.
Interpretation seeks to achieve three objectives: •
To assist the visitor in developing a keener awareness, appreciation and understanding of the area the visitors are visiting.
• To accomplish management goals. It can be done in two ways. First.
Interpretation can encourage thoughtful use of the recreation resource on the part of the visitor, helping reinforce the idea that parks are special
places requiring special behavior. Second, interpretation can be used to minimize human impact on the resources in a variety of ways.
• To promote public understanding of an agency’s goals and objectives, that
has a message to convey. Well done interpretation favorably promotes the
image of the agency that supplies it. If it is overdone, the message is labeled propaganda rather than interpretation or public information.
Interpretation is a communication process designed to reveal meanings and relationship of our cultural and natural resources to the public, through first
hand experiences with objects, artifacts, landscapes or site. Interpretation is not only talk about information that only a present answers to questions that visitors
are not asking. Interpretive communication takes the information by transforming and translating the information into the language of the visitor. To be truly
“interpretive”, the message interpretive panel, brochure, etc. must be follow the following criteria:
• The communication must first provoke the attention or curiosity of the
audience •
Relate to everyday life of the visitor; tell them why they need to know this information.
• Reveal the key concepts of the message or story through a unique
viewpoint save the surprise ending or answer for last. •
Address the whole; illustrate to the visitor how each individual stop along concept of the total byway experience or story.
• Has message Unity, the design and presentation of the interpretive media
along the total byway will have a uniformed themed look design, fronts, historic dating, etc.
2.4. The Interpretation Program