4. Unit of Analysis
Unit of this research is online newspaper The Jakarta Post ‘s Sci-Tech
article in January - March 2014. Article 1 MY GADGET: Arifin Putra looks to high performance
January 13, 2014. Article 2 mygadgets: Sacha Stevenson uses gadgets till their last blip
January 20, 2014. Article 3
ZTE‘s Nubia Z5S ‗selfie‘ lovers January 27, 2014. Article 4 MY GADGET: Tanta Ginting: Cannot stay away from his
iPhone February 03, 2014. Article 5 Daniel Mananta: only use gadgets when necessary February
15, 2014. Article 6 MY GADGET: Nonita Respati: Capturing great and
inspiring things March 01, 2014. Article 7 Google redesigns Android to power smart watches March
19, 2014.
Article 8 A heads-on look at Sonys virtual reality goggles March 20,
2014. Article 9 Facebook launches lab to bring Internet everywhere March
28, 2014.
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CHAPTER II THEORETICAL FRAMEWORK
A. Previous Study
This section describes few studies that have been done about word formation in order to avoid the same discussion. The first research was done by
Mursyid Kasmir Naserly 2010 entitled An Analysis on the Word Formation of the Advertisements Lexicon.
The research focuses on the process of word- formation in advertisements which have 8 kinds of word formation based on
Matthew 1997 and Rodman Fromkin 1998 they are word coinage, back formation, reduplication, acronym, abbreviation, clipping, compounding,
and blending
.
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The researcher used 15 advertisements as his data analysis. All the data analysis has a word which contained word formation process. The researcher
identified the word by making a table to classify what word formation that he found based on the definition and the characteristic of each word formation. This
research have found 13 blending and 2 compounding words such as Magnifisound from Magnificent and Sound blending, and Sureprice from Sure and Price
compounding. The next research was done by Mega Arisanty 2014 entitled An Analysis
Processes In Instagram Simple Plan, One Direction, Maroon 5 and The Jonas Brothers Band.
The research was focused to analyze the types and the process of
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Mursyid Kasmir Naserly , ―An Analysis on the Word Formation of the Advertisements
Lexicon ‖, Jakarta: State Islamic University, 2010
