Copyright Acknowledgements

p. 5 Nike/ photography: Tun o'Sulivan / agency: Simons Palmer; p. 9 American Express, London, UK; p. 20 Cleft) (o) Jeffrey Aarorison /Network Aspen; p 20 (righl) (o) Kees / Sygma; p. 25 Courtesy of the Health Education Authority, England; p 26 Courtesy of LSavu The Children / Clark and Taylor Ad Agency; p. 28 MTV Europe; p. 45 Advertising Standards Authority (England); p. 6.1 Faberge (Unilever,

UK); p. TIThe Cooperative Bank; p. 82 Levi Strauss & Co; p. 87 Reprinted with permission of 3M; p. 95 Courtesy of Land Rover (Rover Group) / Photography: Max Forsyth; p. 108 (left) Red Roof Tnns, Inc., p 108 (right) Four Seasons Hotels; p. 116 Mark Sclger / Campbells Soup Company; p.120 HewlettPackard Company; p. 131 KitKat, Nestle UK; p. 14.1 (lioth) Procter & Gamble Limited, UK; p.

150 (left) Unilever UK Central Resources Limited; p. ISO (right) Courtesy Kemira Oy; p. 152 The Dutch Society for the Protection of Animals; p. 154 Toys 'R' Us, Ltd; p. 163 (c) Hans Peter Merten / Tony Stone; p. 166 Siemens PLC, p. 170 McDonald's Restaurants Limited, London, L'K; p. 172

HewlettPackard Company; p. 189 The Hong Kong and Shanghai Banking Corporation Ltd; p. 110 Virgin Management, Ltd; p. 194 (e) Barbara Aloer / Stock Boston; p. 208 (o) The Walt Disney Corporation; p. 210 Pirelli; p. 214 British Airways / (c) Saatehi & Saatchi; p. 237 St Ive) Ltd; p. 239

Eastpak; p. 248 Zefa Picture Library; p. 250 American Honda Motor eo. Inc., p.252 Nestte UK (r)Gold Blend; p. 261 Wallis; p. 274 Giillstrearn Aerosapce Corp.; p. 278 (r)Tbneel, Courtaulds fibers; p.285 Hilton Worldwide p. 290 (left) (e) Jim Feingersh / The Stock Market; p. 290 (right) (c) R. Stecdman /

The Stock Market; p. 295 Credit Suisse; p. 314 Courtesy Qanras Airways Limited; p. 341 Courtesy Thomson Consumer Electronics; p 343 RFC: Lexis Puhlie Relations. London, UK; p. 347 (c) Karsh / Courtesy IBM Corp.; p. .148 NOP; p. 352 Proeter & Gam hie, Cincmatti, Ohio, USA; p. 385 (e) Jeff Greenbcrg / Photo Researchers; p. 389 LEGO UK Ltd; p. 390 Caffrcy's, Bass; p. 396 Duck Head Apparel Company; p. 397 Courtesy Eastman Kodak; p. 412 Smirnoff/ Lowe HowardSpin ks Agency / illustrator: Bob I Jersey; p. 432 Castrol; p. 439 Daraart; p. 443 Courtesy Levi Strauss/Bart le Bogle Hcgarty, Photography: Kevin Summers; p 444 Volvo Cars of North America; p. 446 Iomega; p. 447 (top) Flayex Limited, UK; p. 447 (bottom) (c) Guinness Ltd. All rights reserved; p.449 Carlsberg; p. 453 Audi; p.453 The Ruhr; p. 454 (e) Guinness Ltd. A l l rights reserved; p. 458 I Can't Belive It's Not Butter, by kind permission of Van den Bergh Foods; p. 468 Rubbermaid Inc., p. 473 Triumph international; p. 475 KLM UK; p. 484 Airbus Industrie; p 516 Boddingtons, The Whithread Company / photography: Tif Hunter; p. 521 Gillette UK; p 527 Star Alliance; p. 528 Airbus Industrie; p.530

Reebok / photographer: Buggy G, Riphead; p. 534 Photo courtesy of HewlettPackard Company; p. 535 Fisherman's 1'Yieud, Lofthonse of Fleet wood J,td, p. 559 (e) John Livzey; p. 565 Produced by Marketing Services Ltd, UK. Advertisement appears by kind permission of XutraSweet A(_l; p. 570 Ford / photography: (car) John Turner, (people) Kiron Master / models: Julia Rayner and Scott Thomas; p. 576 Inter brand; p. 579 Picture courtesy of Marketing Week, UK; p. 584 Budweiser Brewing Company; p. 586 Picture courtesy of Marketing Wfek, UK; p. 590 BMW (GH) Ltd; p. 605 Nokia Mobile Phones; p. 608 The ,!M Company; p. 617 Courtesy of I^ver Brothers Compan^; p. 631

(left) Sony; p. 6,11 (right) Swatch Ltd; p. 632 Club Med; p. 644 Lufthansa German Airlines; p. 648 Gold's Gym; p. 650 Prentice Hall Europe p. 651 (c) Lisa Quinones / Black Star; p. 656 Virgin Atlantic;

p. 657 British Airways; p. 679 Times Newspapers Ltd 1998; p. 691 The Stanley Works, New Britain, Connecticut*:; p. 693 Mazda Cars UK Ltd; p. 697 tfnergis; p. 703 Parker Pen, courtesy The Gillette

Company; p. 705 Euros tar; p. 72] (left) Roles Watches; p. 721 (right) The Timex Corp.; t> 722 The Home Depot, Inc.; p. 726 Prentice Hall Europe; p. 728 De Beers; p. 733 Levi Strauss & Co; p. 736 (top) Jean Patou, Inc.; p 736 (bottom) Leo Burnett Company, Int. and the Proeter & Gamble Company; p. 76.1 Alcatel Business Systems, France; p. 764 (left) The Body Shop; p. 764 (right) United

Nations High Commission for Refugees; p. 766 United Colors of Benetton; p. 768 Mariella Frosirup, courtesy of VHJ, MTV Europe Networks; p. 777 The McGrawHill Companies, Inc.; p. 786 Absolut Vodka, Vin and Spirit; p. 796 St Ivel Ltd, UK.; p. 800 Merrill Lynch, p. HOI BMW (GB) Ltd. Photography: Michael Kcnna; p. 824 Picture courtesy of Markvling Weak, UK; p, 835 Courtesy of 3JM Graphics Division; p. 842 (both) Prentice Hall Europe; p. 856 Prentice Hall Europe; p. 860 Going Places; p. 913 Prentice Hall Europe; p.914 IKEA Ltd; p. 920 Zefa Picture Library (UK) Ltd; p. 928 pho tograph. International Book distributors / advertisment courtesy Scope: Communications; p. 929 Compaq Computer Corp. All rights reserved: p. 930 EMC Computer Systems (I.IK) Ltd, and P & O; p. 95fi Courtesy Tuppenvare Home Parlies (UK and Ireland); p. 959 Royal Mai! International; p. 961 Health Education Board, Scotland; p. 971 Glaxo Wellcome I'LC; p. 973 American Express.

Copyright Acknowledgements