Index of Companies

Index of Companies

product and brand 587, 589 highlights and case studies

Page numbers in bold indicate marketing

Carnation 100, 572, 618 ABB 28, 104­5, 164, 217, 276

advertising 801, 803

Carrefour 578, 913, 914, 916, 918 Absolut 786­9

buyer behaviour 242, 279

Cartier 158, 210,813 Adidas ft. 53, 452

competitive advantage 512, 524, 527. 537,

distribution channels 904, 908

Castro! 431­4

Aerostruclures ilamble 601­2, 613

Caterpillar 507, 530, 782 AGB 133.135, 319, 326­7, 344

global marketplace 185, 220

Cathay Pacific 248, 315, 400 Ahold 352, 916

Air Canada 400. 485

product development 611, 627

Cellnet717, 718

Air France 400, 513, 515, 747

Center Pares 93. 394 Airborne 504, 505

segmentation and targeting 381, 389, 404

Cereal Partners Worldwide 100, 324 Airbus Industries 484­7 passim, 526, 531,

Boddington 453, 516

Chanel 109, 178,226,462,730 644,733

Body Shop 9, 24, 223. (.57, 764, 904, 916. 918

Cbaroen Pokphand 206. 915 Alcatel 762. 763

Boeing 198,644

Christian Dior 178, 195, 390, 730, 920 AldiSS, 137,390, 518, 578

business buyer behaviour 278, 279, 281

Chrysler 48, 590,624 distribution channels 908, 913, 916, 918

competitive advantage 520, 526, 529, 531

Citroen .set Petigeot­Citroen pricing 684, 698

customer relationships 486, 487

product develop in cut 602, 610

Classic 135, 137

Alleanza 938, 939

CliniCjiie 178,226,453, 523 Allied Breweries 441, 442

strategic planning 88, 109

Club 364, 365. 366. 367.371,372 Allied Domccq 276, 992

Allied­Lyons 554, 834

Club Med 28, 388, 631, 632, 650 Amerioan Express 9, 244­5, 452

Bosch 509,510

Co­operative Bank 63, 7] direct and online marketing 956, 962

Braun569,921

Co­operative Wholesale Society 50 652, 653, product development 658, 660, 664

Bristol­Myers Squibbs 782, 901

British Aerospace 200, 487, 505, 544, 546,

Coca­Cola 158, 387, 698, 834 Amphitrion 36­8

segmentation and targeting 381, 395, 40(1

advertising 792, 795, 801, 811 Amsttad 30,517,534

British Airways 55­6, 214, 315, 477, 747­8,

communication 773, 788 Anheuscr Busch 206, 207, 924­5

competitive advantage 507. 525, 526 Apple Computer 29. 89, 90, J20, 721, 914

competitive advantage 513, 515, 517, 532

distribution channels 904. 905, 920 Appliance Control Technology 33V

positioning443, 455

global marketplace 181, 193, 202, 205, 209, Argus 906, 919

segmentation and targeting 399^iOO

information and research 338, 364, 365, Asea Brown Boveri 28, 104­5, 164, 217, 276

British Home Stores 754­5

367.368,371,372 AT & T 318, 46(1, 512, 632, 698, 96)

British Ley land 545, 546

marketing in changing world 22, 28 Audcmars Piguet 448, fi3 I

British Rail 747, 766­7

positioning 444, 450, 452, 454, 462 Audi 453, 456, 460, 543, 714, 801

British Telecom 205, 494, 660, 683, 697. 762,

product and brand 571, 573, 574, 579, 584, Avis 444, 445, 454, 747, 795, 904

Avon Cosmetics 225, 234, 322, 909, 955

Brown and Williamson Tobacco 39­41

strategic planning 109, 127, 128

Coffee­Mate 420­30 Ballygowarl Spring Water Company 363­72

Buitoni­l'crugina 400, 572

Colgate­Palmolive 50, 117, 232, 398, 622 Bank of Scotland 438, 721

Burger King 460, 572, 799, 811, 904, 909

competitive advantage 508, 509, 529, 531 BAT Industries 40. 524, 528

Burma h Castrol 431­4

product and brand 573. 597­600 Bausch & Lamb 511­12, 513, 607, 6S9, 735

Burton 133, 93d

Compaq 280­1, 454, 530, 589, 684­5. 721, Baxter 286, 288

Husch Entertainment 668, 670

914, 929, 948 Bayer AG 520, 598, 811

distribution channels 929, 948 Reck 206, 207, 508, 834

C&A93, 327,383, 537, 916

CompuServe 319, 965, 971 Beecham 458, 508, 509

Cad bury 618, 944

competitive advantage 527, 549­55

Costco 916, 918

Behaviour & Attitudes 366, 367, 368­9

product and brand 581, 583

Cott 577, 578

Benetton 93, 158,432,519

Credit Suisse 295, 524 communication 766­7, 788

segmentation and targeting 395, 421

strategic planning 127, 132, 133, 134,136,

Crest 762, 802

distribution channels 904, 912, 916, 918,

Crosse & Bkckwcll 77, 518 934

Calvin Klein 462, 577

Cyrix 280, 281

product development 657, 659

Campbell Soups 1 ](>, 117,213.573,729,734

Bertelsmann 437. 816, 968

Daimler Benz 30, 102, 166, 198. 413,487, Bic 185. 268­71, 526, 530, 581, 920

Canon 69, 208, 493

544, 704, 834 Black & Decker 172, 212, 56V

competitive advantage 507, 512, 513, 521,

business buyer behaviour 309, 310 Bkocpain 448,638

pricing 683, 696­7

product development 639, 640, 641

Dale Parsons Men's Wear 92­,)

segmentation and targeting 387, 391­2 dan Technology 454, 478, 534

General Motors 55, 323, 546, 908

business buyer behaviour 279, 288

Index 919. 960

Danone 214, 523, 690

Information Resources 325, 619 DC Beer 520, 728

environment, marketing 146, 166

Intel 251, 280­1. 438, 512, 533, 568 Dclhaize 578, 916

marketing in changing world 22, 31

Isctan912, 916, 918 Dell 62­3, 517, 534, 633, 721, 730, 850. 947­9

pricing 701, 710, 713, 714, 715, 735

product development 624, 641

Jacobs 133, 134, 523, 550­1, 774 DHL 11,440, 503, 504­5,953

Deutsche Telekom 30. 205. 687

segmentation and targeting 389, 416

Jaguar 55, 220, 683 Diesel Jeans & Workwear 839^12

strategic planning 107, 124

competitive advantage 544, 545. 546 Dimension 365, 366, 367

G/K319, 352

positioning 439, 443, 457 Direct Line 47, 231, 657, 721. 963

Gillette 211, 388, 438, 723, 905

Jaka Foods 577, 663 Disney 16, 03, 297, 446, 792, 967

competitive advantage 526. 530

Japanese Airlines 289, 505 global marketplace 202, 205, 208

disposable razors versus Bie 185, 268­71

JCB 208, 322, 909­910 product 573, 574, 604­5, 632

information and research 322, .123, 357

product 574, 578, 622

.IctCo 275, 285

Johnson & Johnson 23, 42, 388, 630­1, 974 social responsibility and ethics 65, 74

services 650, 668

Giorgio Armani 217, 462, 920

communication 824, 831 Diversified Pharmaceutical Services 598,101

Glaxo­ 28, 193, 435, 517, 530, 910, 971

competitive advantage 511, 513, 516, Dixons 252, 906

Goodyear 198, 299

Grand Metropolitan 520, 524, 572­3

Domino's Pizza 90, 440

positioning 452, 454 Du Pont 276,512,522

Grand Peninsular 668. 669­70

product and brand 583, 598, 599 Dual System 59, 232

Gucci 214, 577, 734, 918

Johnson Controls 279, 685 Duplo 586, 587

Guinness 390, 445­6, 455, 508, 524

Gulf & Western 100, 528

J.Walter Thompson 132, 137,810

Gulfstream 273, 274­5

Eastman Kodak 210, 299, 322, 397, 920, 970

Kaliher 446, 447

competitive advantage 507, 521, 526, 527

Haagen­Dazs 210, 518, 572, 762, 834

Kao 225, 611

pricing 722, 740

Karstadt912,936 product and brand 573, 574, 576, 587, 598

Habitat 29, 387

Hard Rock Cafe 435, 657

Kellogg 399

communication 812, 821 Bconomos 892­4, 895

social responsibility and ethics S9­9O, 109

Harrods 439­^0, 517, 657, 912

global marketplace 212, 213­14 Ecover 417, 923

Harvey Nicholls 912, 936

information and research 319, 363^ EFFEM­Portugal 227­8, 229

Heineken 445, 485, 508, 578, 818

product and brand 578, 580. 583 Electrolux 509, 510, 565, 772, 921, 955

global marketplace 206­7, 212, 220­1

RFC (Kentucky Fried Chicken) 182, 343, 435, EMI 351, 968

Kit­Kat 86,131­9, 343, 452, 550, 551, 552, ERP 938, 939

customer relationships 485, 487

product and brand 572. 581, 582

Esso400, 415

Kleenex 576, 577 Estec Lauder 178, 224, 226, 462

Helene Curtis 213, 245

KLM 416, 437, 475, 515, 802 European Airbus 88, 109, 278, 279, 281

Ilenncs & Mauritz 912, 916. 917

Hennessy 390, 799

K­Mart914, 916

Eurostar 705, 745­50

Hertz 444, 454, 795, 902, 904

Kodak see Eastman Kodak

Komatsul09, 507, 530 Federal Express 11­12, 490, 651," 660, 934

lleublcin 572, 729

Kraft 322, 383,821 competitive advantage 503­5, 506, 519

Hewlett­Packard 120­1, 232, 494, 534, 537,

competitive advantage 517, 518, 528 direct and online marketing 953, 972

strategic planning 98, 99, 100, 117 Feinsch meeker Sauce 498­501

Holiday Inn 475, 478, 518, 729, 823, 904

KwikSave 88,137, 390, 578, 908, 918 Fiat 55, 507, 529, 641, 712, 766, 963

Honda 456, 581, 610, 693, 781

competitive advantage 526. 528, 538, 543,

First Direct 231, 406, 407

Ladybird hooks 388, 955 Kord 55, 166, 250, 322, 389, 958

Lands' End 956, 970 competitive advantage 512, 526, 546

consumer buyer behaviour 220, 249­50

Lansdowne Market Research 554 distribution channels 902. 908

customer relationships 478, 494

marketing in changing world 10,28,30

LEAF 448. 452

global marketplace 185, 211

LEGO 109, 388, 389, 404, 459 marketing in changing world 17. 18. 30

segmentation and targeting 396, 417

Leo Burnett 157, 810 positioning 43], 460

strategic planning 95,110

Lever Brothers 117, 617 pricing 710­11, 712, 713, 714

Hongkong (& Shanghai) Bank 101, 189, 529,

communication 773, 778 product 570, 611, 624, 639, 640, 641

competitive advantage 508, 509 strategy planning 108,163

Hoover 577, 772, 828­9, 921

product and brand 577, 582, 593 Foster 206, 445, 453

Ilotpoint509, 510

Levi­Strauss 29, 68, 81­1, 443, 482, France Telecom 30, 205, 722

Hugo Boss 224, 452, 813, 920

global marketplace 210, 215 Freixenet 989­97

Hyundai 571. 794

pricing 733, 734 Fuji 9il, 507, 512, 521, 526, 527. 740, 920

product and brand 574, 577, 582 Fujitsu 28, 512

IBM 22, 89,146, 213, 280­1, 413, 792

competitive advantage 533, 534

strategic planning 83, 87

customer relationships 477, 495

Lidl 908, 913

Galeries Lafayette 912, 916

Lipton, Thomas J, 126­8 Gap 916, 918

d is in but inn channels 906, 914

Little woods 504, 730 General Electric 289, 440, 492, 523, 731

information and research 347, 350

Lloyds TSB 100­1,657 marketing in changing world 22. 30

strategic business­planning grid 97­9, 101,

Lotus 55, 431,914 124

IKEA 184, 569,653, 730

Louis Vuitton 210, 390 strategic planning 97, 98

distribution channels 904­5. 914, 916, 917,

Lucas Industries 64, 279, 471, 472, 512, 513 General Foods 100, 394, 528

Lufthansa 315, 439, 455, 505, 643­5, 648, General Mills 324, 905

marketing in changing world 16, 19, 28, 29,

1030 • Index of Companies

Porsche 570, 693 McDonald's 109, 343, 388, 472, 774

advertising 615. 811

competitive advantage 511, 538, 543 competitive advantage 520, 525

competitive advantage 520, 523, 526, 527

positioning 333, 334, 350, 443, 457 distribution channels 904, 909, 916, 921

consumer buyer behaviour 243, 252, 25,1

segmentation and targeting 410, 4i7 environment, marketing 170­1

distribution channels 905, 909. 920

Procter & Gamble 64, 117, 193,281,462, global marketplace 181­3, 193, 209, 220­1

global marketplace 185, 211

485, 736, 973 and management philosophy 19, 20­1

information and research 324, 343, 357

communication 780, fill positioning 435, 441

and Kitkat and strategic planning 1,11­9,

competitive advantage 508, 509, 511, 520, pricing 729. 734

product and brand 573, 574

and cosmetics 222­6 services 650, 657, 659, 660, 661

product and brand 572. 577, 578, 579. 5S4

distribution channels 904, 923 McDonnell Douglas 279, 486, 5.1], 602

segmentation and targeting 395, 400, 413

environment, marketing 142­5, 151 MoKinseyS12, 935

strategic planning 85­6, 100, 119, 127,128

marketing in changing world 19, 29 Macleans 50, 448

Netto 137, 578, 684, 913, 918

product and brand 577, 578, 579, 581, 582, McVitie 64, 962,96.1

Nielsen 619

591­2, 599 M,ikro 725, 90S, 910. 914­15, 916, 940

information and research 319, 324, 325,

product development 622­3, 63.1 Malaysian Airlines 278, 400

sales promotion 821, 824. 825 Marks & Spencer 19, 47, 93, 246, 441, 481,

strategic planning 133, 134. 136

segmentation and targeting 376­8, 389, 512,577

global marketplace 210, 221

Proton 709­15

distribution channels 904, 908, '112­13,

Prudential 68, 524 9] 6, 915,944

marketing in changing world 4­6, 27

product and brand 570, 588

Quaker Oats 100, 213, 443, 520, 528, 698, Marlboro 4], 243, 462, 573, 574

Quanta s 313­16 Mars 413, 448, 780, 791, 956

Marriott 19, 490, 512, 518, 823

competitive advantage 526. 543, 544

competitive advantage 527. 550. 551

Nokia 121, 437. 519, 605, 610, 631, 718, 793

Rado 195, 452

distribution channels 909, 944

Rank Xerox 121, 288, 589, 632, 935 product and brand 578, 582

Novotel 210,411,518

competitive advantage 512, 520­1, 537 strategic planning 133, 134, 135, 136,137

N2K 968, 969

customer relationships 483, 495 Martini & Rossi 416, 963, 993

NutraSweet 64, 565

global marketplace 198, 218­19, 220­1 Mary Kay Cosmetics 234, 322

Nutrieia 152­3, 168

RCA 31­2, 250, 342 Matsushita 30. 494, 582, 615, 683

Reader's Digest 393, 815 Mattel 436, 673­5

Obi 352, 916

Rcokitt & Colcman 64, 811, 923 Msybelline 22,1, 226

Olivetti 517, 518, 569

Reebok 6, 452­3, 530, 799 Mazda 30, .184, 457, 538, 624, 693

Olympus 239, 247, 249, 256

Renault 108,494,511 Mercedes­Benz 492, 6.19­40, 693, 762, 813

Opel 163, 713­14

pricing 712, 713, 714 buyer behaviour 277, 307

Oriental Land Company 205, 208

product development 632, 639, 641 competitive advantage 523, 525­6, 543,

Revlon]78, 511, 729 546,548

P&G see Procter fk Gamble

global marketplace 223, 225, 226 global marketplace 185, 220

P & O 390, 745­6, 748, 749, 750

product 558­61 marketing in changing world If), 30

Palmolive see Colgate­Palmolive

Iih6ne­Poulenc Rorcr 59H, 901 positioning 44], 443, 450, 456­7

Panasonic 571, 909

Riti­Carlton 382, 657 produot and brand 571­2, 573, 574, 582

Paribas 387, 528

Parker Pen Company 589­90, 703, 812­1,1

Roche 435, 529

Roles 158, 210, 235, 721, 800 strategic planning 95, 102

.segmentation and targeting 395, 404

Pentax 256­7, 258, 259,1,96

position ing 44 4, 452, 457, 462 Merck 782, 901

Pepsi 198.288, 768,801

product 567, 570, 631, 638 Metallgcsellschal't 164, 487

competitive advantage 507. 529

Rolls­Royce 51, 279, 567, 920 Metro 914, 918, 9.19

information and research .138, 3o4, ,167

competitive advantage 537, 545, 548 MG457, 544,547, 693

Pepsi­Cola 13, 29

global marketplace 198, 202 Michelin 95, 163, 277, 441, 521, 762

positioning 444, 450, 454

positioning 450, 457 Microsoft 30, 90, 202, 280­1, 438, 574, 691.

product and brand 578, 585

strategic planning 88, 108 914

strategic planning 109, 127, 128

Rover 55, 95, 471­2, 794, 956 competitive advantage 520, 533

Perrier 77, 235, 523, 584

competitive advantage 524, 526, 537, 543, direet anil online marketing 965, 967, 980

information and research 363, .168

544, 545, 546­7 product development 622, 623

positioning 44,!, 450, 451, 4S3

positioning 450, 456 Midland Bank 40, 618

strategic planning 100, 126, 127

pricing 709, 710, 71,1. 714 Micros 905, 916, 918

Peugeot­Citroen 158, 163, 511, 632, 639, 712

product development 602, 641 Miller Brewing Company 576, 582

Philip Morris 98, 100

segmentation and targeting .181, 389 Milliken 440, 482

Philips 69, 250, 460, 494, 517

Rowntree 100, 523, 550, 55l| 572, (,92 Minipack Sampling Solutions 824

advertising 799, 803

Royal Doulton 210, 445 Miiiitel 322, 815

distribution channels 899, 909, 921, 934

Royal Dutch Shell 414, 520 Minolta 215, 493, 5.12, 570

global marketplace 184, 212, 215

Rubbermaid 467­7(1 Mitsubishi 108, 322, 689

marketing in changing world 22, 31

pricing 692, 694

Meet & Ghandon 210, 390, 99,1

Saab 404, 443, 456, 457, 507, 512, 569 Motorola 12, 322, 359, 384, 494, 495, 512,

product and brand 570, 582, 588, 593

Saatehi & Sjiatehi 25, 144, 157, 245 568­9

product development 610, 615­16, 624

Safeway 50, 578 MTV 28, 29, 767

segmentation and targeting 387. 401, 413

Salisbury's 50, 137, 352 Music Boulevard 968

Pierre Gardin 13, 577

Pieta 944­6

competitive advantage 524, 533

distribution channels 914, 916, 923, 939 National Westminster Hank 88, 618

Pillshnry 244, 572,610

pricing 684, 720 NEC 568, 689

Pirelli 210, 213, 401

Pizza Hut 288, 435. 659, 809, 818, 909

product and brand 577, 578, 579

Sally Mnc 746, 748­9

Unipart 537, 546 Samsung 28, 571

product 570. 581, 631, 638­41

United Airlines 315, 435 Scandinavian Airlines 70, 75, 515

Swissair 172, 400, 657, 660

United Biscuits 133,134, 579 Sohiclt 193, 268, 905

United Parcel Service 11. 503, 504, 505, 953 Schott 465­6

Tilkashimaya 912, 916

Taylor Nelson AGB 319, 680

Sehweppes 450, 451, 549­50, 825

Valentino 195, 217, 462 Sears and Sears Roebuck 61, 82, 482, 518,

Tenjje! maim 352. 916

Terry 136, 395

Van Den Bergh 454, 533, 794, 796

Vauxhall 51. 715 Sega 436, 437, 542

9.16 Tesco 50, 137, 524. 533, 579, 684, 916, 923.

Vin & Sprit 787, 788, 789 Seiko 107, 532, 583, f>38, 905

Virgin 47,190, 400, 485, 656, 730, 792, W32, 7­Up 365, 36S, 369, 372, 445, 450, 454, 803

Texas Instruments 18, 495, 517, 616

competitive advantage 517, 532 Shell 280,401,576,835­6

Times 721, 800

direct and online marketing 968. 985­7 competitive advantage 520, 526

TN­AGB 133, 135

information and research 3J5, 328, 357 social responsibility and ethics 45, 64

TNT 440, 503, 505

product and brand 576, 582 strategic planning 97, 98. 101

Tower Records 462, 968

Visa 490, 664

Shuttle 745­50

Vodafone717, 718 Siemens 30, 90­1, 166

Toyota 95, 260, 583

Volkswagen 198, 389, 492, 974 Singapore Internationa] Airlines 88, 315, 441,

competitive advantage 512, 526, 529, 538,

business buyer behaviour 279, 289

competitive advantage 517, 518, 543 1647 536­7

customer relationships 478. 494

posit ion ing 453, 460 Skodii 55, 93, 279, 289, 443, 453, 460, 709

direct and online marketing 972, 973

pricing 709, 711, 714 SiiH 452, 638, 639, 640

distribution channels 908, 923

product development 639, 640, 641 Smirnoff 243, 445, 572

global marketplace 184, 188, 220

social responsibility and ethics 48, 51, 55 Smith Kline Beccliam 538, 598, 802, 901

marketing in changing world 16, 19, 21­2,

strategic planning 95, 163 Sogo 912,916

Volvo 38, 96, 404, 762, 834 Sony 1.84, 403, 507, 772, 968

positioning 441), 443, 456, 457, 460

competitive advantage 507, 546 advertising 792, 794

pricing 683, 693, 714

distribution channels 899, 902, 918 consumer buyer behaviour 250, 263

product development 609, 611), 611, 624

positioning 439, 444, 450, 456, 457, 458 distribution channels 904, 906, 909

segmentation and targeting.Wl, 389, 417

product and brand 565, 588 marketing in changing world 9. 28,

Toys'R Us 28, 29, 31, 154, 184,586,674,730

distribution channels 904, 914, 916, 917,

Vosper Thornyeroft 297, 299

positioning 436, 438

Walkers Snack Foods 42, 774 pricing 687, 735­6

Travel Lodge 518, 683

Warner­Lambert 598, 782 product and brand 56 i, 570, 571,

Triumph 457, 473, 528­9

Whithrcad 439, 747 573, 574, 581,590­1

Trois Suisscs 960, 977

Wilkinson Sword 268. 453 produol development 604, 610, 615, 631

Troll­ABG 303­11

Wolfschmidt 445, 729 strategic planning 88, 90, 124

Tunnocks, Thorn as 133 135

Wonderbra 446, 447, 788 Sprint 30, 205

Tupperware 234, 897, 955

Woolworth 452, 512, 682, 912 SRi 834, 967, 969

Tus.saud 668, 670

WPP Group .119, 810 Steelcase 401,458

Tylenol 520, 598, 599, 831

Wrangler 245, 482, 840 Stella Artois 799, 803

Wnndcrman Cato Johnson 749, 824 LStena Sealmk 745­50

Umgatc77.794

Unilever 13, 142­4, 223­*, 280, 578

Xerox sec Rank Xerox Stolichnaya 13, 445

Stirling \Vinlhrnp89, 598

advertising 794, 811,815

competitive advantage 511, 520, 531

Storehouse 252, 387, 528, 755

Yamaha 528, 973 Sun Microsystems 512, 972

and marketing environment 142­5, 150,

Young & Rubiciin 157, 395 Sur.kist573.834

Yves Saint Laurent 730, 920 Superdrug 50, 730, 908

positioning 435, 439, 445, 462

product development 618, 622

Suzuki 48,381,433

Zanussi 509, 510 Swatch 158, 400, 800

segmentation and targeting 400. 403, 413

strategic planning 118. 128­9