Skala Tipe Kepribadian 1. Tipe kepribadian dogmatism

95 Item-Total Statistics 86,15 269,079 ,483 ,858 ,918 86,05 273,743 ,404 ,757 ,919 85,82 279,135 ,340 ,760 ,919 86,07 271,385 ,509 ,811 ,917 87,03 272,270 ,449 ,737 ,918 86,35 274,808 ,388 ,746 ,919 87,22 278,478 ,317 ,555 ,920 86,33 262,429 ,655 ,896 ,914 86,38 275,664 ,406 ,809 ,918 86,37 265,355 ,667 ,934 ,914 86,30 265,807 ,675 ,877 ,914 85,73 279,589 ,353 ,858 ,919 86,00 266,102 ,749 ,793 ,914 86,17 272,548 ,436 ,868 ,918 86,07 272,673 ,488 ,833 ,917 86,02 260,017 ,819 ,938 ,912 86,00 276,746 ,416 ,793 ,918 86,08 275,129 ,448 ,874 ,918 86,05 270,048 ,501 ,899 ,917 86,18 263,034 ,675 ,853 ,914 86,23 278,826 ,339 ,878 ,919 85,87 275,372 ,399 ,797 ,919 86,73 266,436 ,595 ,861 ,915 86,35 273,384 ,535 ,878 ,917 86,52 259,508 ,805 ,925 ,912 86,43 264,623 ,671 ,804 ,914 86,67 265,955 ,567 ,832 ,916 aitem5 aitem6 aitem8 aitem9 aitem10 aitem11 aitem12 aitem14 aitem15 aitem19 aitem22 aitem23 aitem24 aitem28 aitem29 aitem30 aitem34 aitem35 aitem36 aitem38 aitem39 aitem40 aitem42 aitem45 aitem46 aitem47 aitem48 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Squared Multiple Correlation Cronbachs Alpha if Item Deleted

b. Skala Tipe Kepribadian 1. Tipe kepribadian dogmatism

Reliability Case Processing Summary 60 100,0 ,0 60 100,0 Valid Excluded a Total Cases N Listwise deletion based on all variables in the procedure. a. Universitas Sumatera Utara 96 Reliability Statistics ,835 ,832 30 Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items Summary Item Statistics ,142 -,338 ,696 1,034 -2,060 ,034 30 Inter-Item Correla Mean MinimumMaximum Range Maximum MinimumVarianceN of Items Scale Statistics 11,17 35,667 5,972 30 Mean Variance Std. Deviation N of Items Universitas Sumatera Utara 97 Item Statistics ,33 ,475 60 ,30 ,462 60 ,50 ,504 60 ,25 ,437 60 ,23 ,427 60 ,40 ,494 60 ,43 ,500 60 ,42 ,497 60 ,37 ,486 60 ,30 ,462 60 ,22 ,415 60 ,37 ,486 60 ,40 ,494 60 ,50 ,504 60 ,47 ,503 60 ,38 ,490 60 ,25 ,437 60 ,28 ,454 60 ,23 ,427 60 ,40 ,494 60 ,35 ,481 60 ,53 ,503 60 ,45 ,502 60 ,40 ,494 60 ,35 ,481 60 ,25 ,437 60 ,58 ,497 60 ,42 ,497 60 ,43 ,500 60 ,37 ,486 60 aitem1 aitem2 aitem3 aitem4 aitem5 aitem6 aitem7 aitem8 aitem9 aitem10 aitem11 aitem12 aitem13 aitem14 aitem15 aitem16 aitem17 aitem18 aitem19 aitem20 aitem21 aitem22 aitem23 aitem24 aitem25 aitem26 aitem27 aitem28 aitem29 aitem30 Mean Std. Deviation N Universitas Sumatera Utara 98 Item-Total Statistics 10,83 33,565 ,341 . ,831 10,87 34,321 ,209 . ,835 10,67 33,650 ,301 . ,832 10,92 34,688 ,153 . ,836 10,93 35,080 ,080 . ,838 10,77 32,724 ,477 . ,826 10,73 33,351 ,358 . ,830 10,75 33,377 ,356 . ,830 10,80 33,790 ,290 . ,833 10,87 32,389 ,583 . ,823 10,95 34,421 ,220 . ,834 10,80 34,603 ,145 . ,837 10,77 33,775 ,287 . ,833 10,67 32,836 ,446 . ,827 10,70 33,637 ,304 . ,832 10,78 33,393 ,359 . ,830 10,92 35,162 ,061 . ,839 10,88 32,274 ,617 . ,822 10,93 32,707 ,569 . ,824 10,77 33,402 ,354 . ,830 10,82 33,101 ,422 . ,828 10,63 33,863 ,265 . ,834 10,72 31,935 ,614 . ,821 10,77 32,623 ,496 . ,826 10,82 33,101 ,422 . ,828 10,92 36,349 -,166 . ,846 10,58 32,857 ,450 . ,827 10,75 33,072 ,411 . ,829 10,73 32,097 ,586 . ,822 10,80 33,383 ,365 . ,830 aitem1 aitem2 aitem3 aitem4 aitem5 aitem6 aitem7 aitem8 aitem9 aitem10 aitem11 aitem12 aitem13 aitem14 aitem15 aitem16 aitem17 aitem18 aitem19 aitem20 aitem21 aitem22 aitem23 aitem24 aitem25 aitem26 aitem27 aitem28 aitem29 aitem30 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Squared Multiple Correlation Cronbachs Alpha if Item Deleted Universitas Sumatera Utara 99 Case Processing Summary 60 100,0 ,0 60 100,0 Valid Excluded a Total Cases N Listwise deletion based on all variables in the procedure. a. Reliability Statistics ,864 ,865 21 Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items Item Statistics ,33 ,475 60 ,50 ,504 60 ,40 ,494 60 ,43 ,500 60 ,42 ,497 60 ,37 ,486 60 ,30 ,462 60 ,50 ,504 60 ,47 ,503 60 ,38 ,490 60 ,28 ,454 60 ,23 ,427 60 ,35 ,481 60 ,53 ,503 60 ,45 ,502 60 ,40 ,494 60 ,35 ,481 60 ,58 ,497 60 ,42 ,497 60 ,43 ,500 60 ,37 ,486 60 aitem1 aitem3 aitem6 aitem7 aitem8 aitem9 aitem10 aitem14 aitem15 aitem16 aitem18 aitem19 aitem21 aitem22 aitem23 aitem24 aitem25 aitem27 aitem28 aitem29 aitem30 Mean Std. Deviation N Universitas Sumatera Utara 100 Summary Item Statistics ,233 -,101 ,696 ,798 -6,866 ,022 21 Inter-Item Correlations Mean Minimum Maximum Range Maximum Minimum Variance N of Items Scale Statistics 8,50 28,153 5,306 21 Mean Variance Std. Deviation N of Items 2. Tipe kepribadian innovativeness Reliability Warnings The determinant of the covariance matrix is zero or approximately zero. Statistics based on its inverse matrix cannot be computed and they are displayed as system missing values. Case Processing Summary 60 100,0 ,0 60 100,0 Valid Excluded a Total Cases N Listwise deletion based on all variables in the procedure. a. Reliability Statistics ,812 ,810 30 Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items Universitas Sumatera Utara 101 Item Statistics ,53 ,503 60 ,50 ,504 60 ,32 ,469 60 ,48 ,504 60 ,55 ,502 60 ,40 ,494 60 ,40 ,494 60 ,37 ,486 60 ,38 ,490 60 ,47 ,503 60 ,73 ,446 60 ,47 ,503 60 ,57 ,500 60 ,37 ,486 60 ,28 ,454 60 ,52 ,504 60 ,40 ,494 60 ,60 ,494 60 ,67 ,475 60 ,47 ,503 60 ,53 ,503 60 ,18 ,390 60 ,43 ,500 60 ,48 ,504 60 ,50 ,504 60 ,57 ,500 60 ,33 ,475 60 ,43 ,500 60 ,50 ,504 60 ,38 ,490 60 aitem1 aitem2 aitem3 aitem4 aitem5 aitem6 aitem7 aitem8 aitem9 aitem10 aitem11 aitem12 aitem13 aitem14 aitem15 aitem16 aitem17 aitem18 aitem19 aitem20 aitem21 aitem22 aitem23 aitem24 aitem25 aitem26 aitem27 aitem28 aitem29 aitem30 Mean Std. Deviation N Summary Item Statistics ,124 -,302 ,566 ,867 -1,876 ,028 30 Inter-Item Correlatio Mean Minimum Maximum Range Maximum Minimum Variance N of Items Universitas Sumatera Utara 102 Item-Total Statistics 13,28 31,901 ,232 . ,810 13,32 32,118 ,193 . ,812 13,50 31,475 ,338 . ,806 13,33 31,921 ,228 . ,810 13,27 32,402 ,144 . ,814 13,42 31,739 ,268 . ,809 13,42 31,569 ,299 . ,808 13,45 32,557 ,123 . ,814 13,43 32,385 ,152 . ,813 13,35 32,197 ,179 . ,812 13,08 32,586 ,135 . ,813 13,35 30,977 ,401 . ,803 13,25 30,564 ,482 . ,800 13,45 31,540 ,311 . ,807 13,53 32,456 ,157 . ,813 13,30 30,417 ,504 . ,799 13,42 31,434 ,324 . ,807 13,22 30,613 ,479 . ,800 13,15 30,197 ,584 . ,797 13,35 31,113 ,376 . ,804 13,28 31,427 ,318 . ,807 13,63 32,914 ,091 . ,814 13,38 30,817 ,434 . ,802 13,33 30,395 ,508 . ,799 13,32 31,610 ,284 . ,808 13,25 31,309 ,342 . ,806 13,48 31,135 ,398 . ,804 13,38 30,410 ,511 . ,799 13,32 30,661 ,458 . ,801 13,43 31,640 ,289 . ,808 aitem1 aitem2 aitem3 aitem4 aitem5 aitem6 aitem7 aitem8 aitem9 aitem10 aitem11 aitem12 aitem13 aitem14 aitem15 aitem16 aitem17 aitem18 aitem19 aitem20 aitem21 aitem22 aitem23 aitem24 aitem25 aitem26 aitem27 aitem28 aitem29 aitem30 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Squared Multiple Correlation Cronbachs Alpha if Item Deleted Scale Statistics 13,82 33,474 5,786 30 Mean Variance Std. Deviation N of Items Universitas Sumatera Utara 103 Case Processing Summary 60 100,0 ,0 60 100,0 Valid Excluded a Total Cases N Listwise deletion based on all variables in the procedure. a. Reliability Statistics ,825 ,825 21 Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items Item Statistics ,53 ,503 60 ,32 ,469 60 ,48 ,504 60 ,40 ,494 60 ,40 ,494 60 ,47 ,503 60 ,57 ,500 60 ,37 ,486 60 ,52 ,504 60 ,40 ,494 60 ,60 ,494 60 ,67 ,475 60 ,47 ,503 60 ,53 ,503 60 ,43 ,500 60 ,48 ,504 60 ,57 ,500 60 ,33 ,475 60 ,43 ,500 60 ,50 ,504 60 ,38 ,490 60 aitem1 aitem3 aitem4 aitem6 aitem7 aitem12 aitem13 aitem14 aitem16 aitem17 aitem18 aitem19 aitem20 aitem21 aitem23 aitem24 aitem26 aitem27 aitem28 aitem29 aitem30 Mean Std. Deviation N Universitas Sumatera Utara 104 Summary Item Statistics ,183 -,157 ,566 ,722 -3,614 ,022 21 Inter-Item Correlati Mean Minimum Maximum Range Maximum Minimum Variance N of Items Item-Total Statistics 9,32 22,491 ,262 . ,823 9,53 22,423 ,304 . ,821 9,37 22,440 ,272 . ,823 9,45 22,218 ,329 . ,820 9,45 22,421 ,284 . ,822 9,38 21,664 ,443 . ,815 9,28 21,664 ,447 . ,814 9,48 22,423 ,290 . ,822 9,33 21,243 ,538 . ,810 9,45 22,353 ,299 . ,822 9,25 21,852 ,411 . ,816 9,18 21,034 ,627 . ,806 9,38 21,935 ,383 . ,818 9,32 22,423 ,277 . ,823 9,42 21,739 ,430 . ,815 9,37 21,389 ,504 . ,812 9,28 22,139 ,341 . ,820 9,52 21,915 ,416 . ,816 9,42 21,264 ,538 . ,810 9,35 21,519 ,475 . ,813 9,47 22,490 ,272 . ,823 aitem1 aitem3 aitem4 aitem6 aitem7 aitem12 aitem13 aitem14 aitem16 aitem17 aitem18 aitem19 aitem20 aitem21 aitem23 aitem24 aitem26 aitem27 aitem28 aitem29 aitem30 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Squared Multiple Correlation Cronbachs Alpha if Item Deleted Scale Statistics 9,85 23,994 4,898 21 Mean Variance Std. Deviation N of Items Universitas Sumatera Utara 105 3. Tipe kepribadian variety-novelty seeking Reliability Warnings The determinant of the covariance matrix is zero or approximately zero. Statistics based on its inverse matrix cannot be computed and they are displayed as system missing values. Case Processing Summary 60 100,0 ,0 60 100,0 Valid Excluded a Total Cases N Listwise deletion based on all variables in the procedure. a. Reliability Statistics ,730 ,723 30 Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items Universitas Sumatera Utara 106 Item Statistics ,13 ,343 60 ,18 ,390 60 ,18 ,390 60 ,27 ,446 60 ,22 ,415 60 ,20 ,403 60 ,17 ,376 60 ,22 ,415 60 ,25 ,437 60 ,23 ,427 60 ,05 ,220 60 ,15 ,360 60 ,05 ,220 60 ,13 ,343 60 ,25 ,437 60 ,10 ,303 60 ,33 ,475 60 ,12 ,324 60 ,10 ,303 60 ,13 ,343 60 ,10 ,303 60 ,28 ,454 60 ,12 ,324 60 ,13 ,343 60 ,13 ,343 60 ,18 ,390 60 ,08 ,279 60 ,15 ,360 60 ,08 ,279 60 ,25 ,437 60 aitem1 aitem2 aitem3 aitem4 aitem5 aitem6 aitem7 aitem8 aitem9 aitem10 aitem11 aitem12 aitem13 aitem14 aitem15 aitem16 aitem17 aitem18 aitem19 aitem20 aitem21 aitem22 aitem23 aitem24 aitem25 aitem26 aitem27 aitem28 aitem29 aitem30 Mean Std. Deviation N Summary Item Statistics ,080 -,333 ,905 1,238 -2,714 ,055 30 Inter-Item Correla Mean MinimumMaximum Range Maximum Minimum VarianceN of Items Universitas Sumatera Utara 107 Item-Total Statistics 4,85 12,638 ,448 . ,711 4,80 14,231 -,182 . ,750 4,80 13,247 ,158 . ,729 4,72 12,613 ,327 . ,717 4,77 12,758 ,309 . ,719 4,78 12,918 ,264 . ,722 4,82 13,237 ,171 . ,728 4,77 12,453 ,417 . ,711 4,73 13,250 ,128 . ,732 4,75 12,326 ,447 . ,709 4,93 13,826 -,017 . ,734 4,83 13,904 -,069 . ,742 4,93 13,623 ,109 . ,730 4,85 13,181 ,221 . ,725 4,73 14,538 -,265 . ,759 4,88 13,630 ,056 . ,733 4,65 11,587 ,628 . ,692 4,87 12,999 ,319 . ,719 4,88 12,376 ,648 . ,702 4,85 13,791 -,024 . ,739 4,88 13,901 -,065 . ,739 4,70 12,247 ,438 . ,709 4,87 13,202 ,230 . ,724 4,85 12,909 ,333 . ,718 4,85 12,977 ,305 . ,720 4,80 13,078 ,219 . ,725 4,90 13,515 ,124 . ,729 4,83 12,209 ,599 . ,701 4,90 12,566 ,609 . ,706 4,73 12,063 ,525 . ,702 aitem1 aitem2 aitem3 aitem4 aitem5 aitem6 aitem7 aitem8 aitem9 aitem10 aitem11 aitem12 aitem13 aitem14 aitem15 aitem16 aitem17 aitem18 aitem19 aitem20 aitem21 aitem22 aitem23 aitem24 aitem25 aitem26 aitem27 aitem28 aitem29 aitem30 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Squared Multiple Correlation Cronbachs Alpha if Item Deleted Scale Statistics 4,98 13,847 3,721 30 Mean Variance Std. Deviation N of Items Universitas Sumatera Utara 108 Reliability Case Processing Summary 60 100,0 ,0 60 100,0 Valid Excluded a Total Cases N Listwise deletion based on all variables in the procedure. a. Reliability Statistics ,872 ,887 13 Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items Item Statistics ,13 ,343 60 ,27 ,446 60 ,22 ,415 60 ,20 ,403 60 ,22 ,415 60 ,23 ,427 60 ,33 ,475 60 ,10 ,303 60 ,28 ,454 60 ,13 ,343 60 ,15 ,360 60 ,08 ,279 60 ,25 ,437 60 aitem1 aitem4 aitem5 aitem6 aitem8 aitem10 aitem17 aitem19 aitem22 aitem24 aitem28 aitem29 aitem30 Mean Std. Deviation N Summary Item Statistics ,376 -,043 ,905 ,947 -21,187 ,036 13 Inter-Item Correlat Mean Minimum Maximum Range Maximum Minimum Variance N of Items Universitas Sumatera Utara 109 Item-Total Statistics 2,47 9,067 ,628 . ,859 2,33 9,175 ,410 . ,871 2,38 9,156 ,459 . ,868 2,40 9,092 ,504 . ,865 2,38 9,664 ,250 . ,879 2,37 8,779 ,602 . ,859 2,27 8,809 ,513 . ,866 2,50 8,831 ,867 . ,849 2,32 8,796 ,549 . ,863 2,47 9,202 ,559 . ,862 2,45 8,692 ,781 . ,850 2,52 8,966 ,861 . ,851 2,35 9,113 ,447 . ,869 aitem1 aitem4 aitem5 aitem6 aitem8 aitem10 aitem17 aitem19 aitem22 aitem24 aitem28 aitem29 aitem30 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Squared Multiple Correlation Cronbachs Alpha if Item Deleted Scale Statistics 2,60 10,481 3,237 13 Mean Variance Std. Deviation N of Items Universitas Sumatera Utara 110 LAMPIRAN B Penelitian dan Hasil Penelitian 1. Skala loyalitas merek dan tipe kepribadian 2. Tabulasi skor skala loyalitas merek dan tipe kepribadian 3. Reliabilitas skala loyalitas merek dan tipe kepribadian 4. Hasil pengolahan data a. Uji normalitas sebaran b. Hasil perhitungan one-way ANOVA Universitas Sumatera Utara 111

1. Skala Loyalitas Merek dan Tipe Kepribadian