Skala tipe kepribadian Tabulasi Skor Uji Coba Skala Loyalitas Merek dan Tipe Kepribadian a. Skala loyalitas merek

82 49 3 4 3 4 3 4 4 1 4 4 4 4 4 4 2 4 4 2 4 4 4 4 2 2 50 5 4 4 4 5 5 4 1 4 5 4 5 4 5 4 5 4 4 4 5 4 5 5 4 51 5 3 5 4 4 5 4 2 4 3 5 5 4 5 4 5 4 4 1 5 4 4 4 5 52 3 3 4 4 4 4 4 2 3 4 4 4 3 2 4 4 3 4 2 2 3 4 4 2 53 5 4 2 1 1 3 4 1 4 4 2 4 3 2 5 5 5 1 2 1 2 2 2 1 54 3 4 2 4 4 2 4 2 4 3 3 2 3 3 4 4 4 2 3 4 2 3 3 3 55 4 3 4 5 4 4 4 2 4 5 4 4 4 4 4 4 4 4 4 4 3 4 4 2 56 2 3 4 4 3 5 3 2 4 4 3 4 4 4 4 5 4 4 4 4 4 4 4 4 57 2 2 2 3 4 4 4 1 4 3 3 4 4 4 2 4 4 2 4 4 4 3 4 2 58 4 4 4 4 4 5 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 59 2 4 4 2 4 5 2 4 4 4 4 5 4 5 4 4 4 4 4 5 4 5 4 4 60 4 3 4 4 4 4 3 3 4 4 4 3 4 4 4 4 4 3 4 4 4 4 4 4

b. Skala tipe kepribadian

1. Tipe kepribadian dogmatism Subje k Aitem 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 6 1 1 1 1 1 1 1 1 1 7 1 1 1 1 1 1 1 1 1 1 1 1 1 Universitas Sumatera Utara 83 8 1 1 1 1 1 1 1 1 1 9 1 1 1 1 1 1 1 1 1 1 10 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 12 1 1 1 1 1 1 1 1 13 1 1 14 1 1 1 1 1 1 1 15 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 1 1 1 1 1 1 1 1 1 1 1 1 17 1 1 1 1 1 1 1 1 1 1 1 18 1 1 1 1 1 1 1 1 1 19 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 20 1 1 1 1 1 1 1 1 1 21 1 1 1 1 1 1 1 1 1 1 1 1 22 1 1 1 1 1 1 1 23 1 1 1 1 1 1 1 1 1 1 24 1 1 1 1 1 1 1 1 1 25 1 1 1 1 1 1 1 1 1 26 1 1 1 1 1 1 1 1 27 1 1 1 1 1 1 1 1 28 1 1 1 1 29 1 1 1 1 1 1 1 1 1 1 1 1 30 1 31 1 1 1 1 1 1 1 32 1 1 1 1 1 1 1 1 33 1 1 1 1 1 1 1 1 34 1 1 1 1 Universitas Sumatera Utara 84 35 1 1 1 1 1 1 1 1 1 36 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 37 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 38 1 1 1 1 1 39 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 40 1 1 1 1 1 1 1 1 1 41 1 1 1 1 1 1 1 1 1 1 1 42 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 43 1 1 1 1 44 1 1 1 1 1 1 1 1 1 1 1 1 1 1 45 1 1 1 1 1 1 1 46 1 1 1 1 1 1 1 1 1 1 1 1 1 1 47 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 48 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 49 1 50 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 51 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 52 1 1 1 1 1 1 1 1 1 1 1 1 1 1 53 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 54 1 1 1 1 1 1 55 1 1 1 1 1 1 1 1 1 1 1 1 1 56 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 57 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 58 1 1 1 59 1 1 1 60 1 1 1 1 1 1 1 1 1 1 1 Universitas Sumatera Utara 85 2. Tipe kepribadian innovativeness Subjek Aitem 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 6 1 1 1 1 1 1 1 1 1 1 1 7 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 8 1 1 1 1 1 1 1 1 9 1 1 1 1 1 1 1 1 10 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 12 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 13 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 14 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 15 1 1 1 1 1 1 1 1 1 1 16 1 1 1 1 1 1 1 1 1 1 1 17 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 18 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 19 1 1 1 1 1 1 1 1 1 1 1 20 1 1 1 1 1 1 1 1 1 1 1 21 1 1 1 1 1 1 1 1 1 22 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 23 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Universitas Sumatera Utara 86 24 1 1 1 1 1 1 1 1 1 1 1 25 1 1 1 1 1 1 1 1 1 26 1 1 1 1 1 1 1 27 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 29 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 30 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 31 1 1 1 1 1 1 1 1 1 1 1 1 32 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 33 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 34 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 35 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 36 1 1 1 1 1 1 1 1 37 1 1 1 1 1 1 1 1 38 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 39 1 1 1 1 1 1 1 1 1 1 1 1 1 1 40 1 1 1 1 1 1 1 1 1 1 1 41 1 1 1 1 1 1 1 1 1 1 1 1 42 1 1 1 1 1 1 1 1 1 1 1 1 43 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 44 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 45 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 46 1 1 1 1 1 1 1 1 1 1 47 1 1 1 48 1 49 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 50 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Universitas Sumatera Utara 87 51 1 1 52 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 53 1 1 1 1 1 1 1 1 1 1 1 54 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 55 1 1 1 1 1 1 1 1 1 1 1 1 1 1 56 1 1 1 57 1 1 1 1 1 1 1 1 1 1 1 58 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 59 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 60 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3. Tipe kepribadian variety-novelty seeking Subjek Aitem 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 1 1 1 1 1 2 1 1 1 1 1 1 1 3 1 1 1 4 1 1 1 1 1 1 5 1 1 1 1 6 1 1 1 1 1 1 1 1 1 1 7 1 1 8 1 1 1 1 1 1 1 1 1 1 1 1 1 9 1 1 1 1 1 1 1 1 1 1 1 1 10 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 Universitas Sumatera Utara 88 12 1 1 1 1 1 13 1 1 1 1 1 14 1 1 1 1 1 1 1 15 1 1 1 1 1 1 16 1 1 1 1 17 1 1 1 1 18 1 1 1 1 1 19 1 1 20 1 1 1 1 1 1 1 1 1 1 21 1 1 1 1 1 1 1 1 1 22 1 1 1 1 1 23 1 1 1 1 24 1 1 1 1 1 1 1 1 1 1 25 1 1 1 1 1 1 1 1 1 1 1 1 26 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 27 1 1 1 1 1 28 1 1 1 1 1 1 29 1 1 30 1 1 1 1 1 31 1 1 1 1 1 1 1 1 1 1 1 32 1 1 33 1 1 1 1 1 1 34 1 1 1 1 1 1 35 1 1 36 1 1 1 1 1 37 1 1 1 1 1 38 1 1 1 1 1 Universitas Sumatera Utara 89 39 1 40 1 1 1 1 1 1 1 1 1 1 41 1 1 1 1 1 1 1 42 1 1 43 1 1 1 1 44 45 46 1 1 1 1 1 1 47 1 48 1 49 1 1 1 50 51 1 52 53 1 54 1 1 55 1 1 1 56 57 1 58 1 1 1 1 59 1 1 60 1 1 1 1 Universitas Sumatera Utara 90

3. Reliabilitas Uji Coba Skala Loyalitas Merek dan Tipe Kepribadian a. Skala Loyalitas Merek