VAR00015 77.20
225.913 .493
.932 VAR00016
77.53 222.918
.594 .931
VAR00017 77.44
220.897 .736
.929 VAR00018
78.05 222.998
.597 .931
VAR00019 77.59
218.281 .746
.928 VAR00020
77.81 221.107
.702 .929
VAR00021 77.41
224.072 .648
.930 VAR00022
77.99 227.838
.412 .933
VAR00023 77.50
217.319 .770
.928 VAR00024
78.42 228.913
.448 .933
VAR00025 77.84
219.298 .682
.929 VAR00027
77.08 230.536
.411 .933
VAR00029 78.12
217.385 .730
.929 VAR00030
77.13 230.249
.483 .932
b. Skala VALS
1. Segmen Experiencer
Case Processing Summary
N Cases
Valid 63
98.4 Excluded
a
1 1.6
Total 64
100.0 a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbachs Alpha
N of Items .808
30
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total Correlation
Cronbachs Alpha if Item
Deleted VAR00001
15.7937 26.908
.324 .802
Universitas Sumatera Utara
VAR00002 16.1111
28.100 .242
.805 VAR00003
15.5873 26.666
.367 .800
VAR00004 15.5397
27.640 .180
.808 VAR00005
15.8889 26.746
.390 .799
VAR00006 15.5556
26.606 .385
.799 VAR00007
15.5714 26.797
.343 .801
VAR00008 15.9206
27.268 .291
.803 VAR00009
15.7619 27.184
.263 .805
VAR00010 15.8095
27.028 .303
.803 VAR00011
15.6508 26.747
.344 .801
VAR00012 15.4286
26.636 .433
.798 VAR00013
15.4921 26.802
.364 .800
VAR00014 15.9206
27.107 .327
.802 VAR00015
15.8413 26.394
.445 .797
VAR00016 15.6667
26.419 .409
.798 VAR00017
15.4127 27.762
.187 .807
VAR00018 15.3810
27.982 .149
.808 VAR00019
15.7143 26.046
.486 .795
VAR00020 15.5714
28.249 .057
.813 VAR00021
15.3968 28.114
.113 .810
VAR00022 15.7460
25.870 .527
.793 VAR00023
15.5397 26.640
.383 .800
VAR00024 15.5079
28.544 .004
.815 VAR00025
15.2857 28.240
.134 .808
VAR00026 15.7619
25.765 .552
.792 VAR00027
15.7778 27.369
.229 .806
VAR00028 15.7302
26.329 .430
.797 VAR00029
15.4921 25.931
.552 .793
VAR00030 15.2063
28.586 .092
.808
2. Segmen Maker
Case Processing Summary
N Cases
Valid 63
98.4 Excluded
a
1 1.6
Universitas Sumatera Utara
Total 64
100.0 a. Listwise deletion based on all variables
in the procedure.
Reliability Statistics
Cronbachs Alpha N of Items
.812 30
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total Correlation
Cronbachs Alpha if Item
Deleted VAR00001
13.2222 27.047
.346 .806
VAR00002 12.9206
28.332 .243
.810 VAR00003
13.3810 26.756
.388 .804
VAR00004 13.5397
27.769 .210
.811 VAR00005
13.1587 27.039
.369 .805
VAR00006 13.4762
26.544 .445
.802 VAR00007
13.4603 27.156
.317 .807
VAR00008 13.0952
27.410 .319
.807 VAR00009
13.1905 27.544
.252 .810
VAR00010 13.2222
27.401 .274
.809 VAR00011
13.3968 27.179
.305 .808
VAR00012 13.6190
26.949 .425
.803 VAR00013
13.5238 26.802
.406 .804
VAR00014 13.1270
27.242 .340
.806 VAR00015
13.1746 26.727
.429 .803
VAR00016 13.3651
26.623 .414
.803 VAR00017
13.6190 28.014
.183 .812
VAR00018 13.6984
28.408 .123
.813 VAR00019
13.3175 26.446
.451 .802
VAR00020 13.4603
28.317 .089
.817 VAR00021
13.6349 28.332
.116 .814
VAR00022 13.2540
26.257 .500
.799 VAR00023
13.5238 26.705
.427 .803
VAR00024 13.5238
28.770 .006
.819
Universitas Sumatera Utara
VAR00025 13.7302
28.426 .137
.813 VAR00026
13.2698 26.168
.515 .799
VAR00027 13.2381
27.346 .282
.809 VAR00028
13.3175 26.478
.444 .802
VAR00029 13.5873
26.182 .578
.797 VAR00030
13.8095 28.641
.148 .812
Universitas Sumatera Utara
LAMPIRAN 2
Penelitian dan Hasil Penelitian 1. Skala intensi membeli dan VALS
2. Tabulasi skor skala intensi membeli dan VALS 3. Hasil pengolahan data
a. Uji normalitas b. Uji Homogenitas
c. Hasil perhitungan t-test
Universitas Sumatera Utara
1. Skala intensi membeli dan VALS
