The chief marketing executive’s business strategy responsibilities include: 1 participating in strategy formulation, and 2 developing
marketing strategies that are consistent with business strategy priorities. Successful businesses actually can be found operating in very demanding
market and competitive environments. They tend to be motivated to improve their business to b
e the first products in their world as a life’s goal Cravens, 2000: 29
D. Structural Elements of the Novel
1. Character and Characterization
Character is a part of fiction. Character is someone who plays in a show or story. Kennedy defines character as “an imagined person who
inhabits a story therefore they cannot be expected to have all attribute of real human beings” Kennedy, 1983: 45. Meanwhile, Characterization is
the process by which the researcher reveals the personality of a character. Character can be divided into two types, namely major character and
minor character. The major character belong the familiar as well as important character in the novel that takes part of the story. Thus, the
minor character consists of character that supports the major character to make them more alive. Kennedy states that “minor characters are the
characters which exist to support the major character and make the story more convincing and life like Kennedy, 1983: 45.
2. Setting
Setting is really important to create real impressions at the story for readers will be able to create circumstances as if the story really happens.
Setting may help the readers in developing their imagination about the story.
Setting of a literary work consists of two broader setting. Firstly is setting of place that is work of fiction in which the place is classified as
example of locale color region. Secondly is setting of time. In many works of fiction the time is very important especially in the historical
fiction Kennedy, 1983: 32. In other word, setting should be to form certain plot and theme which are interrelated to its place, time, area, and
certain characters with own characterization Fananie, 2000: 98.
3. Plot
Kennedy defines plot as “whatever happens in the story, more exactly referring to the author’s particular arrangement of event”
Kennedy, 1983: 824. Stanton states that “the plot is important to build the story in a novel. Plot is a series of events in a
story” Stanton, 2007: 26. Plot is divided into three. The first is plot structure which includes;
complication, climax and resolution. Second is causality and the last is
plausibility.
