Hasil Analisis Deskriptif Responden Hasil Uji Validitas dan Realibilitas Hasil Uji Regresi Linear Berganda

2. Hasil Analisis Deskriptif Responden

Usia JenisKelamin Crosstabulation Count JenisKelamin Total Laki-laki Perempuan Usia 19 tahun 8 9 17 20 - 22 tahun 18 26 44 23 tahun 16 16 32 Total 42 51 93 JenisKelamin Usia Crosstabulation Count Usia Total 19 tahun 20 - 22 tahun 23 tahun JenisKelamin Laki-laki 11 17 14 42 Perempuan 12 19 20 51 Total 23 36 34 93 JenisKelamin Jurusan Crosstabulation Count Jurusan Total Akuntansi Manajemen D3 Keuangan JenisKelamin Pria 8 24 10 42 Wanita 27 16 8 51 Universitas Sumatera Utara JenisKelamin Jurusan Crosstabulation Count Jurusan Total Akuntansi Manajemen D3 Keuangan JenisKelamin Pria 8 24 10 42 Wanita 27 16 8 51 Total 35 40 18 93

3. Hasil Uji Validitas dan Realibilitas

Reliability Statistics Cronbachs Alpha N of Items ,862 11 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted VAR00001 41,4333 7,978 ,716 ,841 VAR00002 41,4000 7,007 ,682 ,840 VAR00003 41,3333 8,230 ,438 ,858 VAR00004 41,3333 7,816 ,621 ,845 VAR00005 41,5667 8,668 ,491 ,856 VAR00006 41,4667 8,602 ,447 ,857 VAR00007 41,4000 7,834 ,715 ,840 VAR00008 41,4000 8,455 ,407 ,859 VAR00009 41,4333 7,357 ,584 ,850 VAR00010 41,6000 7,490 ,658 ,841 VAR00011 41,3000 8,079 ,475 ,856 Universitas Sumatera Utara

4. Hasil Uji Regresi Linear Berganda

Variables EnteredRemoved a Model Variables Entered Variables Removed Method 1 Harga, Kualitas.Produk b . Enter a. Dependent Variable: Keputusan.Pembelian b. All requested variables entered. Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 ,557 a ,310 ,295 ,65807 a. Predictors: Constant, Harga, Kualitas.Produk ANOVA a Model Sum of Squares df Mean Square F Sig. 1 Regression 17,541 2 8,770 20,252 ,000 b Residual 38,975 90 ,433 Total 56,516 92 a. Dependent Variable: Keputusan.Pembelian b. Predictors: Constant, Harga, Kualitas.Produk Universitas Sumatera Utara Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 Constant 1,569 1,671 ,939 ,350 Kualitas.Produk ,336 ,066 ,446 5,081 ,000 Harga ,270 ,080 ,297 3,378 ,001 a. Dependent Variable: Keputusan.Pembelian Universitas Sumatera Utara

5. Hasil Uji Asumsi Klasik