X1.3 X1.5 TOTAL X1 X2.3 X2.5 X2.7 X2.9 TOTAL

Rekapitulasi Jawaban Responden Rekapitulasi Jawaban Responden Variabel Corporate Philanthropy X 1 NO X1.1

X1.2 X1.3

X1.4 X1.5

X1.6 TOTAL X1

1 4 4 4 4 4 4 24 2 4 4 4 4 4 4 24 3 5 5 5 5 5 5 30 4 5 5 5 4 4 4 27 5 4 4 4 4 4 4 24 6 4 4 4 4 4 4 24 7 4 4 4 4 4 4 24 8 4 4 4 4 4 4 24 9 4 4 4 4 4 4 24 10 4 4 4 4 4 4 24 11 4 4 4 4 4 4 24 12 4 4 4 4 4 4 24 13 4 4 4 4 4 4 24 14 5 5 5 5 4 4 28 15 5 5 5 5 5 5 30 16 5 5 5 4 4 4 27 17 5 5 5 4 4 4 27 18 5 4 5 4 4 4 26 19 5 5 5 4 4 4 27 20 5 5 5 4 4 4 27 21 5 5 5 5 4 5 29 22 5 5 5 5 4 5 29 23 5 5 5 5 5 4 29 24 5 5 5 4 4 4 27 25 4 5 4 5 5 4 27 26 5 5 5 5 5 5 30 27 5 5 5 5 4 5 29 28 3 4 3 3 3 4 20 29 5 5 5 5 5 5 30 30 5 4 4 5 5 4 27 31 5 5 4 4 5 4 27 32 5 5 5 4 4 4 27 33 4 4 4 4 4 4 24 Universitas Sumatera Utara 34 5 5 5 4 4 4 27 35 5 4 5 4 4 4 26 36 5 5 5 4 4 4 27 37 5 5 5 4 4 4 27 38 4 4 4 4 4 4 24 39 5 5 5 4 5 5 29 40 5 5 5 4 5 5 29 41 4 4 3 4 3 4 22 42 5 4 5 5 5 3 27 43 4 4 2 3 3 4 20 44 4 4 4 4 4 4 24 45 4 4 4 4 4 4 24 46 4 5 4 5 4 4 26 47 5 5 5 5 5 5 30 48 5 3 4 3 4 4 23 49 5 5 5 5 5 5 30 50 4 4 4 4 4 4 24 51 4 4 4 3 3 3 21 52 4 4 5 5 4 5 27 53 4 4 4 4 4 4 24 54 4 4 4 3 4 4 23 55 4 4 2 3 4 5 22 56 5 5 4 4 4 3 25 57 5 5 5 5 5 5 30 58 5 4 4 5 4 5 27 59 5 5 4 5 5 4 28 60 5 4 5 4 4 5 27 61 5 5 4 5 5 4 28 62 5 5 5 4 4 5 28 63 5 4 5 4 5 4 27 64 5 5 5 5 5 5 30 65 5 5 5 4 5 5 29 66 5 5 5 4 4 4 27 67 4 4 4 4 4 4 24 68 4 4 3 2 4 4 21 69 4 4 4 4 4 4 24 70 4 4 4 4 4 4 24 71 4 4 4 4 4 4 24 72 4 4 4 4 4 4 24 Universitas Sumatera Utara 73 3 3 3 3 4 4 20 74 2 3 4 4 4 3 20 75 4 4 4 4 4 4 24 76 5 4 5 4 5 4 27 77 4 4 4 4 4 4 24 78 5 4 5 4 5 4 27 79 4 4 4 4 4 4 24 80 4 3 4 2 4 3 20 81 3 3 4 3 4 4 21 82 4 4 3 4 4 3 22 83 4 5 3 4 4 4 24 84 4 4 4 4 4 4 24 85 4 4 3 3 4 4 22 86 4 4 4 4 4 4 24 87 4 4 4 4 3 4 23 88 4 4 4 4 4 4 24 89 4 3 3 3 4 3 20 90 5 4 3 4 3 4 23 91 4 3 4 4 4 4 23 92 4 4 4 4 4 4 24 93 4 5 4 3 5 4 25 94 4 4 4 3 4 4 23 95 4 4 4 4 4 4 24 96 5 4 5 4 5 4 27 97 4 5 4 5 4 5 27 98 5 4 5 4 5 3 26 99 5 4 5 4 5 4 27 100 4 4 4 4 4 4 24 Rekapitulasi Jawaban Responden Variabel Social Responsibility Business Practice X 2 NO X2.1

X2.2 X2.3

X2.4 X2.5

X2.6 X2.7

X2.8 X2.9

X2.10 TOTAL

X2 1 4 4 4 4 4 4 4 4 4 4 40 2 4 4 4 4 4 4 3 3 3 3 36 3 4 3 4 4 4 4 4 5 5 5 42 Universitas Sumatera Utara 4 4 5 4 4 4 4 4 4 4 4 41 5 4 4 4 4 4 4 4 4 4 4 40 6 4 4 4 4 4 4 4 4 4 4 40 7 4 4 4 4 4 4 4 4 4 4 40 8 4 4 5 4 4 4 4 4 4 4 41 9 4 4 4 4 4 4 4 4 4 4 40 10 4 4 4 4 4 4 4 4 4 4 40 11 4 4 4 4 4 4 4 4 4 4 40 12 4 4 4 4 4 4 4 4 4 4 40 13 4 4 4 4 4 4 4 4 4 5 41 14 5 4 4 4 5 4 5 5 5 4 45 15 5 5 5 5 5 5 5 5 5 5 50 16 4 5 5 4 4 4 4 4 5 5 44 17 4 5 4 4 4 5 4 4 5 5 44 18 4 5 4 4 4 4 4 4 5 5 43 19 4 5 4 4 4 4 4 4 5 5 43 20 4 5 4 4 4 4 4 4 5 5 43 21 5 5 4 4 4 4 4 4 5 5 44 22 4 5 5 4 5 5 4 5 5 4 46 23 5 5 4 4 4 4 4 4 4 5 43 24 4 5 5 4 5 4 5 4 3 5 44 25 4 5 4 4 4 4 4 4 4 4 41 26 4 5 4 5 4 5 4 5 4 5 45 27 4 5 5 4 4 4 5 4 5 5 45 28 4 5 4 4 4 5 5 4 5 5 45 29 4 4 4 4 4 5 4 4 4 5 42 30 4 4 4 5 5 4 3 3 4 4 40 31 5 5 4 5 4 5 5 5 4 4 46 32 5 5 4 4 4 4 5 4 4 5 44 33 3 4 3 4 3 4 5 5 5 5 41 34 4 5 4 4 4 4 4 4 5 5 43 35 4 5 4 4 4 4 4 4 5 5 43 36 4 5 4 4 4 5 4 4 5 5 44 37 4 5 5 4 4 4 4 4 5 5 44 38 4 4 4 4 4 4 4 4 4 4 40 39 4 5 4 4 4 5 4 4 5 4 43 40 4 5 4 4 4 5 4 4 5 5 44 41 3 4 4 4 4 4 4 4 4 4 39 42 4 3 4 4 4 4 4 4 4 4 39 Universitas Sumatera Utara 43 4 4 4 5 5 4 4 4 4 4 42 44 3 4 4 5 4 4 4 4 4 4 40 45 4 4 3 4 4 4 4 4 4 4 39 46 4 4 4 4 4 4 3 4 4 4 39 47 5 5 5 5 5 5 5 5 5 5 50 48 4 4 4 4 4 4 4 4 4 4 40 49 4 4 4 5 5 4 4 4 4 4 42 50 4 4 4 4 4 5 5 5 4 4 43 51 4 4 4 4 3 3 4 4 5 5 40 52 4 4 4 5 4 5 5 5 5 5 46 53 4 4 4 4 4 4 4 4 4 4 40 54 4 4 4 4 4 4 4 4 4 4 40 55 4 4 4 4 4 4 4 4 4 4 40 56 3 3 5 5 5 4 4 4 4 4 41 57 4 5 5 4 4 4 5 4 5 5 45 58 5 4 4 4 5 5 4 5 4 5 45 59 4 5 4 4 5 4 5 4 5 5 45 60 4 5 5 4 5 5 4 4 5 4 45 61 4 4 5 4 4 5 4 4 5 4 43 62 4 5 5 4 5 5 4 5 5 4 46 63 5 5 4 5 5 4 5 5 5 4 47 64 5 5 5 4 4 5 4 4 5 4 45 65 5 5 5 5 5 4 4 5 5 4 47 66 4 5 4 4 4 4 4 4 4 5 42 67 4 4 4 4 4 4 4 4 4 4 40 68 4 4 3 4 3 4 5 5 4 4 40 69 2 4 4 4 4 4 4 4 4 4 38 70 3 3 3 3 3 3 3 3 4 4 32 71 4 4 4 4 4 3 4 4 4 4 39 72 4 4 3 3 3 4 3 4 4 4 36 73 4 4 4 4 4 4 4 3 5 2 38 74 4 4 4 4 3 3 3 3 4 4 36 75 4 4 4 4 4 4 4 3 3 4 38 76 5 4 4 5 5 4 4 4 4 4 43 77 4 4 4 3 4 4 4 4 4 4 39 78 4 1 4 4 4 4 4 4 3 4 36 79 4 4 4 3 2 4 4 4 4 4 37 80 5 5 4 5 4 4 4 4 4 5 44 81 4 4 4 4 2 4 4 4 4 4 38 Universitas Sumatera Utara 82 4 4 3 4 4 4 4 4 4 4 39 83 3 5 4 4 4 4 4 4 3 3 38 84 4 4 4 4 4 4 3 4 4 4 39 85 4 4 4 4 4 2 2 4 4 3 35 86 4 4 4 2 3 4 4 4 4 4 37 87 4 4 4 4 4 4 3 4 4 4 39 88 3 3 3 3 3 3 3 3 3 3 30 89 4 4 4 4 4 4 4 4 4 4 40 90 3 3 4 4 3 4 4 4 4 4 37 91 4 4 3 4 3 4 4 4 4 4 38 92 4 4 4 5 4 4 4 4 5 5 43 93 4 3 2 4 4 4 4 4 4 4 37 94 4 3 4 5 5 4 3 3 4 4 39 95 4 4 4 4 4 4 4 4 4 4 40 96 5 4 5 4 5 4 3 3 4 3 40 97 4 5 4 5 4 5 4 5 4 4 44 98 3 4 5 5 4 3 4 5 3 4 40 99 4 3 4 3 4 4 4 4 3 4 37 100 4 4 4 4 4 4 4 4 4 4 40 Rekapitulasi Jawaban Responden Variabel Citra Perusahaan Y NO Y1.1 Y1.2 Y1.3 Y1.4 Total Y 1 4 4 4 4 16 2 4 4 5 5 18 3 4 5 4 4 17 4 4 4 4 4 16 5 4 4 4 4 16 6 4 4 4 4 16 7 4 4 4 4 16 8 5 5 4 4 18 9 4 4 4 4 16 10 4 4 4 4 16 11 4 4 4 4 16 12 4 4 4 4 16 13 4 4 4 4 16 14 5 5 4 4 18 15 5 5 5 5 20 Universitas Sumatera Utara 16 5 5 4 4 18 17 4 5 4 5 18 18 4 5 4 4 17 19 4 5 4 4 17 20 4 5 4 4 17 21 5 5 4 4 18 22 5 5 4 4 18 23 4 5 4 4 17 24 4 5 4 4 17 25 4 4 4 4 16 26 5 5 5 5 20 27 5 4 5 4 18 28 4 3 3 3 13 29 4 4 4 4 16 30 4 4 4 4 16 31 4 4 4 4 16 32 4 5 5 5 19 33 5 4 4 5 18 34 4 5 4 4 17 35 4 5 4 4 17 36 4 5 4 4 17 37 5 5 4 4 18 38 4 4 4 4 16 39 5 5 4 4 18 40 5 5 4 4 18 41 5 5 3 3 16 42 4 4 3 4 15 43 4 4 5 5 18 44 3 4 5 5 17 45 3 4 4 4 15 46 4 4 4 4 16 47 5 5 4 4 18 48 5 5 4 4 18 49 4 4 4 4 16 50 5 5 5 5 20 51 5 5 4 4 18 52 5 5 4 4 18 53 4 4 4 4 16 54 4 4 4 5 17 Universitas Sumatera Utara 55 4 4 5 5 18 56 5 5 4 4 18 57 4 4 4 4 16 58 5 5 5 4 19 59 4 5 4 4 17 60 4 4 4 4 16 61 5 5 4 4 18 62 4 5 4 5 18 63 5 5 5 5 20 64 4 4 5 5 18 65 4 4 4 4 16 66 5 5 5 5 20 67 5 5 4 4 18 68 4 4 4 4 16 69 5 5 3 3 16 70 5 5 5 5 20 71 3 3 3 3 12 72 4 4 4 4 16 73 4 4 4 3 15 74 4 4 4 4 16 75 4 4 3 3 14 76 4 4 4 4 16 77 4 4 4 4 16 78 3 4 3 3 13 79 4 4 4 4 16 80 5 5 5 5 20 81 4 4 4 4 16 82 4 4 4 4 16 83 4 4 4 4 16 84 4 4 4 4 16 85 4 4 4 4 16 86 4 4 4 4 16 87 4 4 5 4 17 88 3 3 3 3 12 89 4 4 4 3 15 90 4 4 4 4 16 91 4 4 4 4 16 92 5 5 3 3 16 93 4 5 4 4 17 Universitas Sumatera Utara 94 4 4 5 5 18 95 4 4 4 5 17 96 4 4 5 5 18 97 4 5 5 5 19 98 4 5 5 5 19 99 4 5 5 5 19 100 4 4 4 4 16 Universitas Sumatera Utara Frekuensi Karakteristik Responden FREQUENCIES VARIABLES=Jenis_Kelamin STATISTICS=MINIMUM MAXIMUM MEAN MEDIAN MODE ORDER=ANALYSIS. Frequencies Statistics Jenis Kelamin N Valid 100 Missing Jenis Kelamin Frequency Percent Valid Percent Cumulative Percent Valid Perempuan 40 40,0 40,0 40,0 Laki - Laki 60 60,0 60,0 100,0 Total 100 100,0 100,0 FREQUENCIES VARIABLES=Pendidikan_Terakhir STATISTICS=MINIMUM MAXIMUM MEAN MEDIAN MODE ORDER=ANALYSIS. Frequencies Statistics Pendidikan Terakhir N Valid 100 Missing Mean 2,92 Median 3,00 Mode 3 Minimum 1 Maximum 5 Universitas Sumatera Utara Pendidikan Terakhir Frequency Percent Valid Percent Cumulative Percent Valid SMP 8 8,0 8,0 8,0 SMA 25 25,0 25,0 33,0 D3 36 36,0 36,0 69,0 S1 29 29,0 29,0 98,0 S2 2 2,0 2,0 100,0 Total 100 100,0 100,0 FREQUENCIES VARIABLES=Pekerjaan STATISTICS=MINIMUM MAXIMUM MEAN MEDIAN MODE ORDER=ANALYSIS. Frequencies Statistics Pekerjaan N Valid 100 Missing Mean 3,70 Median 4,50 Mode 6 Minimum 1 Maximum 6 Pekerjaan Frequency Percent Valid Percent Cumulative Percent Valid PNS 24 24,0 24,0 24,0 Pegawai Swasta 22 22,0 22,0 46,0 TNI 1 1,0 1,0 47,0 Polri 3 3,0 3,0 50,0 Petani 13 13,0 13,0 63,0 Dan Lain Lain 37 37,0 37,0 100,0 Total 100 100,0 100,0 Universitas Sumatera Utara Frekuensi Jawaban Tiap Pertanyaan FREQUENCIES VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 STATISTICS=MINIMUM MAXIMUM MEAN MEDIAN MODE ORDER=ANALYSIS. Frequencies Frequency Table Pernyataan 1 Frequency Percent Valid Percent Cumulative Percent Valid Tidak Setuju 1 1,0 1,0 1,0 Kurang Setuju 6 6,0 6,0 7,0 Setuju 46 46,0 46,0 53,0 Sangat Setuju 47 47,0 47,0 100,0 Total 100 100,0 100,0 Pernyataan 2 Statistics Pernyataan 1 Pernyataan 2 Pernyataan 3 Pernyataan 4 Pernyataan 5 Pernyataan 6 N Valid 100 100 100 100 100 100 Missing Mean 4,39 4,26 4,29 4,07 4,13 4,15 Median 4,00 4,00 4,00 4,00 4,00 4,00 Mode 5 4 4 4 4 4 Minimum 2 3 2 2 3 3 Maximum 5 5 5 5 5 5 Universitas Sumatera Utara Frequency Percent Valid Percent Cumulative Percent Valid Kurang setuju 12 12,0 12,0 12,0 Setuju 50 50,0 50,0 62,0 Sangat Setuju 38 38,0 38,0 100,0 Total 100 100,0 100,0 Pernyataan 3 Frequency Percent Valid Percent Cumulative Percent Valid Tidak Setuju 2 2,0 2,0 2,0 Kurang Setuju 10 10,0 10,0 12,0 Setuju 45 45,0 45,0 57,0 Sangat Setuju 43 43,0 43,0 100,0 Total 100 100,0 100,0 Pernyataan 4 Frequency Percent Valid Percent Cumulative Percent Valid Tidak Setuju 2 2,0 2,0 2,0 Kurang Setuju 15 15,0 15,0 17,0 Setuju 57 57,0 57,0 74,0 Sangat Setuju 26 26,0 26,0 100,0 Total 100 100,0 100,0 Pernyataan 5 Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 13 13,0 13,0 13,0 Setuju 61 61,0 61,0 74,0 Sangat Setuju 26 26,0 26,0 100,0 Total 100 100,0 100,0 Pernyataan 6 Universitas Sumatera Utara Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 9 9,0 9,0 9,0 Setuju 67 67,0 67,0 76,0 Sangat Setuju 24 24,0 24,0 100,0 Total 100 100,0 100,0 FREQUENCIES VARIABLES=X2.1 X2.3 X2.2 X2.4 X2.5 X2.6 X2.7 X2.8 X2.9 X2.10 STATISTICS=MINIMUM MAXIMUM MEAN MEDIAN MODE ORDER=ANALYSIS. Frequencies Statistics Pernya taan 7 Pernya taan 9 Pernya taan 8 Pernyat aan 10 Pernyat aan 11 Pernyat aan 12 Pernyat aan 13 Pernyat aan 14 Pernyat aan 15 Pernyat aan 16 N Vali d 100 100 100 100 100 100 100 100 100 100 Miss ing Mean 4,06 4,79 4,20 4,09 4,01 4,09 4,02 4,03 4,19 4,24 Median 4,00 5,00 4,00 4,00 4,00 4,00 4,00 4,00 4,00 4,00 Mode 4 5 4 4 4 4 4 4 4 4 Minimum 3 3 3 2 2 3 3 3 3 2 Maximu m 5 5 5 5 5 5 5 5 5 5 Frequency Table Pernyataan 7 Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 9 9,0 9,0 9,0 Setuju 76 76,0 76,0 85,0 Sangat Setuju 15 15,0 15,0 100,0 Universitas Sumatera Utara Total 100 100,0 100,0 Pernyataan 9 Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 2 2,0 2,0 2,0 Setuju 17 17,0 17,0 19,0 Sangat Setuju 81 81,0 81,0 100,0 Total 100 100,0 100,0 Pernyataan 8 Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 11 11,0 11,0 11,0 Setuju 58 58,0 58,0 69,0 Sangat Setuju 31 31,0 31,0 100,0 Total 100 100,0 100,0 Pernyataan 10 Frequency Percent Valid Percent Cumulative Percent Valid Tidak Setuju 1 1,0 1,0 1,0 Kurang Setuju 12 12,0 12,0 13,0 Setuju 64 64,0 64,0 77,0 Sangat Setuju 23 23,0 23,0 100,0 Total 100 100,0 100,0 Pernyataan 11 Frequency Percent Valid Percent Cumulative Percent Valid Tidak Setuju 2 2,0 2,0 2,0 Kurang Setuju 14 14,0 14,0 16,0 Setuju 65 65,0 65,0 81,0 Sangat Setuju 19 19,0 19,0 100,0 Total 100 100,0 100,0 Universitas Sumatera Utara Pernyataan 12 Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 14 14,0 14,0 14,0 Setuju 63 63,0 63,0 77,0 Sangat Setuju 23 23,0 23,0 100,0 Total 100 100,0 100,0 Pernyataan 13 Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 17 17,0 17,0 17,0 Setuju 64 64,0 64,0 81,0 Sangat Setuju 19 19,0 19,0 100,0 Total 100 100,0 100,0 Pernyataan 14 Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 16 16,0 16,0 16,0 Setuju 65 65,0 65,0 81,0 Sangat Setuju 19 19,0 19,0 100,0 Total 100 100,0 100,0 Pernyataan 15 Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 13 13,0 13,0 13,0 Setuju 55 55,0 55,0 68,0 Sangat Setuju 32 32,0 32,0 100,0 Total 100 100,0 100,0 Pernyataan 16 Universitas Sumatera Utara Frequency Percent Valid Percent Cumulative Percent Valid Tidak Setuju 1 1,0 1,0 1,0 Kurang Setuju 6 6,0 6,0 7,0 Setuju 61 61,0 61,0 68,0 Sangat Setuju 32 32,0 32,0 100,0 Total 100 100,0 100,0 FREQUENCIES VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4 STATISTICS=MINIMUM MAXIMUM MEAN MEDIAN MODE ORDER=ANALYSIS. Frequencies Statistics Pernyataan 17 Pernyataan 18 Pernyataan 19 Pernyataan 20 N Valid 100 100 100 100 Missing Mean 4,19 4,33 3,97 4,09 Median 4,00 4,00 4,00 4,00 Mode 4 4 4 4 Minimum 3 3 3 3 Maximum 5 5 5 5 Frequency Table Pernyataan 17 Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 9 9,0 9,0 9,0 Setuju 63 63,0 63,0 72,0 Sangat Setuju 28 28,0 28,0 100,0 Total 100 100,0 100,0 Universitas Sumatera Utara Pernyataan 18 Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 8 8,0 8,0 8,0 Setuju 51 51,0 51,0 59,0 Sangat Setuju 41 41,0 41,0 100,0 Total 100 100,0 100,0 Pernyataan 19 Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 20 20,0 20,0 20,0 Setuju 63 63,0 63,0 83,0 Sangat Setuju 17 17,0 17,0 100,0 Total 100 100,0 100,0 Pernyataan 20 Frequency Percent Valid Percent Cumulative Percent Valid Kurang Setuju 12 12,0 12,0 12,0 Setuju 67 67,0 67,0 79,0 Sangat Setuju 21 21,0 21,0 100,0 Total 100 100,0 100,0 Universitas Sumatera Utara Hasil Uji Validitas dan Reliabilitas RELIABILITY VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 SCALEALL VARIABLES ALL MODEL=ALPHA STATISTICS=DESCRIPTIVE SCALE SUMMARY=TOTAL. Reliability [DataSet0] Scale: ALL VARIABLES Case Processing Summary N Cases Valid 100 100,0 Excluded a ,0 Total 100 100,0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items ,843 6 Item Statistics Mean Std. Deviation N X1.1 4,41 ,605 100 X1.2 4,30 ,595 100 X1.3 4,26 ,705 100 X1.4 4,06 ,649 100 X1.5 4,19 ,526 100 X1.6 4,12 ,518 100 Item-Total Statistics Universitas Sumatera Utara Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted X1.1 20,93 5,056 ,705 ,801 X1.2 21,04 5,150 ,680 ,806 X1.3 21,08 4,741 ,684 ,806 X1.4 21,28 5,052 ,640 ,814 X1.5 21,15 5,684 ,549 ,831 X1.6 21,22 5,850 ,487 ,841 Scale Statistics Mean Variance Std. Deviation N of Items 25,34 7,338 2,709 6 RELIABILITY VARIABLES=X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2.7 X2.8 X2.9 X2.10 SCALEALL VARIABLES ALL MODEL=ALPHA STATISTICS=DESCRIPTIVE SCALE SUMMARY=TOTAL. Reliability Scale: ALL VARIABLES Case Processing Summary N Cases Valid 100 100,0 Excluded a ,0 Total 100 100,0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items ,804 10 Universitas Sumatera Utara Item Statistics Mean Std. Deviation N X2.1 4,03 ,521 100 X2.2 4,23 ,694 100 X2.3 4,07 ,537 100 X2.4 4,10 ,522 100 X2.5 4,04 ,602 100 X2.6 4,11 ,530 100 X2.7 4,02 ,550 100 X2.8 4,08 ,506 100 X2.9 4,24 ,588 100 X2.10 4,24 ,588 100 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted X2.1 37,13 9,953 ,421 ,793 X2.2 36,93 8,833 ,556 ,778 X2.3 37,09 9,901 ,421 ,793 X2.4 37,06 10,017 ,400 ,795 X2.5 37,12 9,642 ,430 ,793 X2.6 37,05 9,543 ,546 ,780 X2.7 37,14 9,536 ,522 ,782 X2.8 37,08 9,751 ,507 ,784 X2.9 36,92 9,347 ,533 ,781 X2.10 36,92 9,569 ,466 ,789 Scale Statistics Mean Variance Std. Deviation N of Items 41,16 11,611 3,407 10 RELIABILITY VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4 SCALEALL VARIABLES ALL MODEL=ALPHA STATISTICS=DESCRIPTIVE SCALE SUMMARY=TOTAL. Universitas Sumatera Utara Reliability Scale: ALL VARIABLES Case Processing Summary N Cases Valid 100 100,0 Excluded a ,0 Total 100 100,0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items ,713 4 Item Statistics Mean Std. Deviation N Y1.1 4,23 ,529 100 Y1.2 4,40 ,550 100 Y1.3 4,12 ,537 100 Y1.4 4,13 ,562 100 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted Y1.1 12,65 1,705 ,410 ,701 Y1.2 12,48 1,565 ,496 ,652 Y1.3 12,76 1,518 ,563 ,611 Y1.4 12,75 1,503 ,531 ,630 Scale Statistics Mean Variance Std. Deviation N of Items 16,88 2,551 1,597 4 Universitas Sumatera Utara Hasil Regresi Linier Berganda Regression Variables EnteredRemoved a Model Variables Entered Variables Removed Method 1 Social Responsibility Business Practice , Corporate Philanthropy b . Enter a. Dependent Variable: Citra Perusahaan b. All requested variables entered. Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate 1 ,885 a ,783 ,778 ,696 a. Predictors: Constant, Social Responsibility Business Practice , Corporate Philanthropy b. Dependent Variable: Citra Perusahaan ANOVA a Model Sum of Squares Df Mean Square F Sig. 1 Regression 39,333 2 19,667 10,776 ,000 b Residual 177,027 97 1,825 Total 216,360 99 a. Dependent Variable: Citra Perusahaan b. Predictors: Constant, Social Responsibility Business Practice , Corporate Philanthropy Universitas Sumatera Utara Coefficients a Model Unstandardized Coefficients Standardize d Coefficients t Sig. Collinearity Statistics B Std. Error Beta Toleranc e VIF 1 Constant 1,280 ,981 1,304 ,195 Corporate Philanthropy ,832 ,045 ,899 18,670 ,000 ,966 1,035 Social Responsibility Business Practice ,054 ,022 ,120 2,499 ,014 ,966 1,035 a. Dependent Variable: Citra Perusahaan Coefficient Correlations a Model Social Responsibility Business Practice Corporate Philanthropy 1 Correlations Social Responsibility Business Practice 1,000 ,185 Corporate Philanthropy ,185 1,000 Covariances Social Responsibility Business Practice ,000 ,000 Corporate Philanthropy ,000 ,002 a. Dependent Variable: Citra Perusahaan Collinearity Diagnostics a Model Dimension Eigenvalue Condition Index Variance Proportions Constant Corporate Philanthropy Social Responsibility Business Practice 1 1 2,979 1,000 ,00 ,00 ,00 2 ,017 13,112 ,01 ,17 ,67 Universitas Sumatera Utara 3 ,003 30,460 ,99 ,83 ,33 a. Dependent Variable: Citra Perusahaan Residuals Statistics a Minimum Maximum Mean Std. Deviation N Predicted Value 12,50 19,27 16,58 1,308 100 Std. Predicted Value -3,116 2,056 ,000 1,000 100 Standard Error of Predicted Value ,070 ,230 ,115 ,035 100 Adjusted Predicted Value 12,57 19,28 16,58 1,307 100 Residual -2,114 1,329 ,000 ,689 100 Std. Residual -3,036 1,909 ,000 ,990 100 Stud. Residual -3,098 1,934 -,002 1,008 100 Deleted Residual -2,200 1,364 -,003 ,715 100 Stud. Deleted Residual -3,247 1,962 -,007 1,024 100 Mahal. Distance ,011 9,772 1,980 1,999 100 Cooks Distance ,000 ,219 ,013 ,031 100 Centered Leverage Value ,000 ,099 ,020 ,020 100 a. Dependent Variable: Citra Perusahaan Charts Universitas Sumatera Utara Universitas Sumatera Utara Universitas Sumatera Utara DAFTAR PUSTAKA Sumber Buku : Abdurachman,Oemi.2001.Dasar-Dasar Public Relations.Bandung : PT Citra Aditya Bakti. Abdurrahman,H.Nana Herdiana.2015.Manajemen Strategi Pemasaran.Bandung : Pustaka Setia. Anggoro,M.Linggar.2000.Teori Profesi Kehumasan.Jakarta :Bumi Aksara. Ardianto, Elvinaro dan Soleh Soemirat. 2010. Dasar-Dasar Public Relations . Bandung: PT Remaja Rosdakarya Budi Untung,Hendrik.2008.Corporate Social Responsibility.Jakarta : Sinar Grafika. Jefkins, Frank.1995.Public Relations. Jakarta :Erlangga. Hamsinah. 2007. Pembentukan Corporate Image untuk Citra dan Reputasi Perusahaan. FIKOM Universitas Prof. Dr. Moestopo Beragama. Jakarta. Hasyim, dan Rina Anindita. 2009. Prinsip-Prinsip Dasar Metode Riset Bidang Pemasaran. Jakarta: UIEU-University Press. Isa Wahyudi dan Busyra Azheri.2008.Corporate Social Responsibility,Prinsip,Pengaturan dan Implementasi.Malang : Setara press dan Inpire Indonesia. Kusumastuti,Frida.2002.Dasar-Dasar Hubungan Masyarakat.Bogor : Ghalia Indonesia. Matias Siagian dan Agus Suriadi.2012.CSR Perspektif Pekerjaan Sosial.Medan : Grasindo Monoratama. Universitas Sumatera Utara Philip Kotler Nancy Lee.2005.Corporate Social Responsibility : doing The Most Good for Your Company and Your cause.New Jersey : John Wiley Sons. Prayudi.2007.Penulisan Naskah Public Relations.Yogyakarta : Andy Purwanto, 2004. Statistika untuk Ekonomi dan Keuangan Modern. Jakarta : Salemba Empat Rahmatullah Kurniati, Trianita. 2011. Panduan Praktis Pengelolaan CSR Corporate Social Responsibility. Yogyakarta: Samudra Biru. Rumanti,Sr.Maria Assumpta.2002.Dasar-Dasar Public Relation Teori dan Praktik.Jakarta : PT Grasindo. Ruslan, Rosady.2012. Manajemen Public Relations dan Media Komunikasi.Jakarta : RajaGrafindo Persada. Singarimbun dan Effendi. 1995. Metode Penelitian Survey. Jakarta : PT. Pustaka LP3ES Soemirat,Soleh, dan Elvinaro Ardianto.2012.Dasar-Dasar Public Relations.Bandung : Remaja Rosdakarya. Soemirat,Soleh, dan Elvinaro Ardianto. 2004. Dasar-Dasar Public Relations . Bandung: PT Remaja Rosdakarya. Sugiyono. 2004. Metode Penelitian Bisnis.Bandung : Alfabeta Sugiyono. 2005. Statistika untuk Penelitian.Bandung : Alfabeta Sugiyono. 2010. Metode Penelitian Pendidikan Pendekatan Kuantitatif,Kualitatif,R D. Bandung : Alfabeta. Sugiyono. 2011. Metode Penelitian Pendidikan Pendekatan Kuantitatif,Kualitatif,R D. Bandung : Alfabeta Supranto. 2001. Statistik Teori dan Aplikasi. Jakarta : Erlangga. Sutisna.2001.Perilaku Konsumen dan Komunikasi Pemasaran.Bandung :PT Remaja Rosdakarya. Universitas Sumatera Utara Sutojo,Siswanto.2004.Membangun Citra Perusahaan.Jakarta :Damar Mulia Pustaka. Untung,Budi.2014.CSR dalam Dunia Bisnis.Yogyakarta :ANDI. Wibisono,Yusuf.2007.Membedah Konsep dan Aplikasi CSR Corporate Social Responsibility,Gresik : Fascho Publishing. Yulianita, Neni. 2003. Dasar-dasar Public Relations. Bandung: Pusat Penerbitan Universitas P2U LPPM- Unisba Sumber Skripsi : ETI.2012.Implementasi Corporate Social responsibility CSR serta Pengaruhnya terhadap Citra dan Kepercayaan pada Bank Syariah studi kasus di BNI syariah Cabang Semarang.Semarang : Fakultas Syari’ah Institut Agama Islam Negeri Walisongo. Panjaitan.2010.Dampak Program Corporate Social Responsibility CSR PT Toba Pulp Lestari Terhadap Kesejahteraan Masyarakat Kabupaten Toba Samosir Studi Kasus Kec Porsea.Medan : Fakultas Ekonomi Universitas Sumatera Utara. Putri.2012.Pengaruh kegiatan Corporate Social Responsibility Terhadap Citra Perusahaan Studi pada program Beasiswa Unggulan CIMB Niaga 2011.Depok :Universitas Indonesia. Ulva.2012.Analisis Pengaruh Corporate Sosial Responsibility Terhadap Citra Perusahaan Studi Kasus PT.International Nickel Indonesia Tbk.Makassar : Fakultas Ekonomi dan Bisnis Universitas Hasanuddin. Sumber Jurnal : Henriques ,dan Sadorsky.1999.The Relationship Between Environtmental Commitment and Managerial Perception of Stakeholder Importance.Academy of Management Journal,Vol.42,No.1,p.87-89. Rizky Ramadhani.2011. Analisis Pengaruh Corporate Social Responsibility terhadap Citra dan Loyalitas Konsumen PT Indosiar Visual Mandiri Tbk. Jurnal Penelitian Ekonomi dan Manajemen Universitas Sumatera Utara Sheikh, Sana-ur Rehman dan Rian Beise-Zee. 20111. Corporate Social Responsibility or Caused- Related Marketing ? The Role of Cause Specificity of CSR. Jornal of Consumer Marketing. Sumber Internet : www.bumn.go.id diakses pada tanggal 24 Oktober 2015 pada jam 12.56 www.iso.org ISO 26000:2010diakses tanggal 15 Oktober 2015 pada jam 20.35. www.ptpn6.com diakses pada tanggal 24 oktober 2015 pada jam13.25 www.jambiprov.go.id diakses pada tanggal 10 Desember 2015 pada jam 16. Universitas Sumatera Utara 43

BAB III METODE PENELITIAN

3.1 Desain dan Pendekatan Penelitian