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The other reason why using qualitative research is based on the objective of the study that this research is done to know how far the effect of marketing
management toward the students’ interest to join an English course; to identify how does marketing management able to attract the students interest to join an
English course. In this research, the researcher tried to describe detail all of what goes on in the process of marketing management activities related to the students’
interest to join an English course.
B. Time and Place of the Research
The place of the research refers to the setting of where the research conducted, and the time of the research related to the duration needed to do the
research. This research carried out at Lembaga Bahasa dan Pendidikan Profesional LBPP LIA Surakarta. This course is located on Jl. Bhayangkara No. 10
Surakarta, Central Java 57154. It conducted on Pebruari to May 2009.
C. Source of the Data
According to Lofland as quoted by Moleong 2004: 112 sources of data in qualitative research are words and events, for the additional data can be
documents or others. The research data in this study are collected in the form of information about the marketing management and the relation to the students’
interest to join an English course. To carry out the research, the researcher collected the data related to the marketing management in relation to the students;
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interest to join LBPP LIA Surakarta. The data took from three kinds of sources, those was:
1. The events. It was the process of students’ registrar of LBPP LIA, the services of the receptionist, and the marketing’ activities.
2. Documents. Document is a paper that given information, proof, or support of some thing. Thus documentation is technique in collecting the data by using
the document the written things from which the researcher gets the data. Based on Suharsimi 1998: 236. Documents are about the written information based
on the study of marketing management in relation to the students; interest to join LBPP LIA Surakarta. The documents used as the sources in this research
were brochure of LBPP LIA, brochure of STBA LIA, pamphlet of research colloquium LIA, pamphlet walk the talk trans7, pamphlet STBA LIA, time
table of trainers, students’ progress report, time table of the course, staffs’ data, the total students’ number, scholarships’ data, internet data, and banner.
3. Informants. The research took the secretary, academic operational officer, students of LBPP LIA as the key informants to be interviewed.
D. Technique of Data Collecting
