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focused on interviewing the secretary, academic operational officer and students of LBPP LIA Surakarta.
3. Document analysis The documents analysis did to select the documents related to the
marketing management in relation to the students’ interest to join LBPP LIA Surakarta. Based on Suharsimi 1998: 236, documentation is a method of
collecting the data by taking the data from the existing data as document such as notes, book, newspaper, agenda and scan. In this study, the documents are taken
base on the brochure of LBPP LIA, brochure of STBA LIA, pamphlet of research colloquium LIA, pamphlet walk the talk trans7, pamphlet STBA LIA, time table
of trainers, students’ progress report, time table of the course, staffs’ data, the total students’ number, scholarships’ data, internet data, and banner.
E. Technique of Data Analysis
The analysis data in the qualitative research is based on the method which is used. In this research, the researcher used naturalistic method which was called
interactive model analysis. The writer used an interview model of analysis involving collecting the data, reducing the data, and presenting the data and also
drawing conclusion Sutopo, 2002: 95. After the writer collected the data, she reduced and presented the data. When reducing the data, the writer rejected the
meaningless data; therefore she got the important points of finding. It was followed by presenting the data; it means that the writer presents about the data
systematically and logically, so the meaning of every event is clear. In the end of
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collecting the data, the researcher tried to verify the data based on reduction and data presentation.
1. Reducing the data Not all of the obtained data of the research are important. It means that the
important information must be taken and unimportant information must be ignored. In the process of the data reduction, the writer selected, focused,
simplified, and abstracted the data in the field note. The data reduction was done during the research activities. In this case, the writer reduced the information
during the research activities if the data were unimportant or did not support the data the writer needed.
2. Presenting the data Presenting the data means describing the data in the form of description or
narration. As the second component in analyzing the data, this technique was used in arranging the information, description, or narration to draw the conclusion. By
presenting the data, the writer considered what she should do; she can analyze or take the other action based on her understanding.
3. Drawing conclusion The third activity is drawing conclusion. In this study, conclusions were
drawn continuously throughout the course of the study. The writer tended to accumulate and formulate her interpretations as she goes along. She has likely to
write up not only what she will see each day but also her interpretation of those observation.
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Table 1. 3 The Interactive Model of Analysis
F. Trustworthiness
