APPENDIX 1
CHAPTER III RESEARCH METHODOLOGY
A. Research Method
Research method refers to the general strategy followed in gathering analysing the data necessary for answering the question at hand. It is a plan to
attack for the problem under investigation. This study will use the qualitative approach, using naturalistic inquiry.
This research is used qualitative method. By the term of qualitative research, we mean any kind of research that produces findings not arrived at by
means of statistied procedures or other means of quantification. It can refer to research about persons’ lives, stories, behavior, but also about organizational
functioning, social movements, or interactional relationships Strauss Corbin, 1990: 17. Moleong 2007: 6 writes that qualitative research can be defined as the
research which aimed to study holistically the phenomenon experienced by the research subject, such as the behaviour, perception, motivation, action, and so on.
In this research, the writer used qualitative research in the form of naturalistic inquiry because qualitative research was based on the natural setting
or entity method. Natural setting refers to the LBPP LIA Surakarta where the activities of marketing take place, and the entity context refers to the marketing
activities of LBPP LIA Surakarta related to the students’ interest to join an English course.
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APPENDIX 1
The other reason why using qualitative research is based on the objective of the study that this research is done to know how far the effect of marketing
management toward the students’ interest to join an English course; to identify how does marketing management able to attract the students interest to join an
English course. In this research, the researcher tried to describe detail all of what goes on in the process of marketing management activities related to the students’
interest to join an English course.
B. Time and Place of the Research
Kategori