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CHAPTER V CONCLUSION AND SUGGESTION
The writer discusses two main points in this chapter namely conclusion and suggestion.
A. Conclusion
In this section, the writer comes to the conclusion of the research. Based on the research finding and discussions, the writer finds the main idea in
answering the problems of the research. In brief, it can be drawn the theory that marketing management at LBPP LIA Surakarta attracts the students’ interest to
join LBPP LIA Surakarta in the case of the media of marketing, marketing activities and the quality of the course which involves the role of the teachers,
facilities, methods, and the graduates. Dealing with the quality of the course, the students are interested to join
the certain course because they choose the course which has a good quality. A good quality can be seen from the successful graduation or the ability of the
students. Beside that the course which has completed facilities are included has a good quality too.
The teacher has a very important role in improve the students’ ability in English. The good quality of the teacher makes the students motivated. Although
every teacher has their own characteristics, they are trained to convey the material clearly and bring the media of teaching. The other characteristics of good teacher
are friendly, communicative, clearly explaining, and creative.
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The teaching methods in LBPP LIA is variety and attractive. It is arranged to increase the students’ motivation in teaching learning process. The
teaching methods or teaching techniques is still a good point for the students’ interested to join certain course. A good teaching method will make the students
more understand with the material given. For example games. Games make the students enjoy the lesson and actively. The students improve their ability, like oral
skill unconsciously. The other methods which make the students enjoy the learning are discussion. It can increase the students’ actively in the class,
moreover in class speaking. Discussion makes the students more confidence in conveying the idea through oral.
Dealing with the facilities of LBPP LIA, the facilities are the classrooms, television, tape recorder, chairs, air conditioner, white board, students’ book, work
book, magazine, mosque, toilet, and canteen. The facilities are the aids to support the students’ learning. The completed facilities will help in developing the
students’ ability in English. Dealing with the media used in marketing management at LBPP LIA
Surakarta, it is found that the media of marketing is very good and continually from year to year to attract the students’ interest to join the course. The media
used is printed media, electronic media and social interaction. The printed media consists of leaflets, brochure, magazine and newspaper. The electronic media
consists of television, radio and internet. Social interaction is the information obtained from mouth to mouth. The social interaction involves friends, family,
neighbor and other.
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The media of marketing can not run smoothly without the participation of all of the staffs of LBPP LIA Surakarta. Although there is not the specific
division of marketing, the secretary can handle the programs of marketing well. Therefore, all the staffs of the institution are participated to introduce the products
to the customers. The secretary holds the program of product knowledge for all of the staffs. They are collected and given the explanation about the products.
Therefore, the staffs are able to do marketing. Beside the media, the activities of marketing also influenced the
students’ interest to join an English course. In LBPP LIA Surakarta, the activities of marketing involve sponsorships, social activities, scholarships, conferences,
reading competition, and extracurricular activity. All of the branches of LIA is cooperated under the instruction of the central LIA of Jakarta in order to success
the activities. The management of marketing is held for some purposes. One of them is
to get as many as possible students. It means that, that purpose is profit for the common company. Beside that, LBPP LIA Surakarta is an education institution.
The specific objectives can be seen in vision and mission. Both show the education marketing of academic institution. It states in the vision that LBPP LIA
is established as the learning center and springing up in Indonesia through some programs and the facilities for language learning. It also has the education purpose
to improve their spoken skill. The students’ interest to join an English course is influenced by the
influence of their surrounding. They are interested by the information given by
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their fiends or family, leaflets, brochures, sponsorship, social activities, etc. Firstly, they need to improve their skill of English. Then, they look for the
information about the course which can fulfill their need. After they find it, if the course is appropriate with them, they will register to the course.
B. Suggestion
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