APPENDIX 1
3. The Reason of People to Join an Organization
According to Wursanto 2003: 7, people join into one or more organizations based on the same reasons in order to satisfy their need. They have
same reasons relates of some reasons: a. Sense of security
Wursanto 2003: 7 states that an organization can give the sense of security of security toward the member, including:
1 The sense of security expressing the talented in an organization. 2 The feeling of a square deal with the same member in the organization.
3 The feeling of regarded as a member in the organization. 4 The guarantee of having the free initiative in the organization.
5 The safety guarantee in taking the duty. b. Solve the problems
An organization can help someone to solve their problems, such as economics, politics, law and education Wursanto, 2003: 7.
c. Prestige and social standing An organization can give the prestige and social standing for the member
Wursanto, 2003: 7. d. Motivation
An organization can give support and motivation for the member Wursanto, 2003: 7.
APPENDIX 1
e. Increasing the achievements An organization can give the guidance for the member in increasing the
achievements Wursanto, 2003: 7. f. Satisfying
An organization can give the physics, psychology and social satisfaction to the member Wursanto, 2003: 8.
g. Help An organization can help the member in solving the problems Wursanto,
2003: 8. According to Wursanto 2003: 7, if an organization can satisfy the
member, it means that the organization can fulfill the people’s need. Therefore, people join an organization based of their purpose and reason. There are some
motives of people to join an organization: a. Getting the constant income.
b. Getting the Sense of security. c. Having the experiences from themselves and other.
d. Developing the carrier based on their ability. e. Getting the prestige.
f. Getting the guidance from other who had the more experiences. g. Increasing the achievement.
h. Having society. i. Acted as an honorary people.
APPENDIX 1
B. Marketing Management of an English Course
There are three points to be discussed in this section. They include the nature of marketing management in education, the scope of marketing
management, and the importance of marketing management.
1. The Nature of Marketing Management in Education
According to Bartol and Martin 1998: 5, management is the process of achieving organizational goals by engaging in the four major functions of
planning, organizing, leading and controlling. In this section, the writer states a brief overview of the four functions based Bartol and Martin 1998: 6-7.
a. Planning is the process of setting goals and deciding how best to achieve them.
b. Organizing is the process of allocating and arranging human and nonhuman resources so that plans can be carried out successfully.
c. Leading is the process of influencing others to engage in the work behaviors necessary to reach organizational goals.
d. Controlling is the process of regulating organizational activities so that actual performance conforms to expected organizational standards and goals.
One of management is management of marketing. The broad concept of marketing in an English course displays a big explanation about the process of
distributing the products toward the students. Some experts have stated the definition about market, marketing and marketing management in order to make it
clear enough.
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