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Marketing management plays important role to promote the products and increase the number of customers.
C. Interest of English Course Students
This section consists of three main subsections including the nature of interest, the aspects of interest, and the types of interest.
1. The Nature of Interest
The term interest closely relates to the state of curiosity or concern about or attention to something. It can be shown in the involvement or participation in
the activities. The different degree of interest of each person influences the success for the activities which they join in.
There are some definitions from many experts who state the meaning of interest, in order to understand what is meant by interest. Elliot 2000: 349 states
that interest is similar and relating to curiosity. Interest is an enduring characteristic expressed by a relationship between a person and a particular
activity or object. By comparison, curiosity is more fleeting. Interest occurs when a student’s needs, capacities, and skills are a good match for the demands offering
by a particular activity. This definition is supported strongly by Hidi Anderson in Ormford,
2003: 399 state that people have interest in a particular topic or activity; it means that they find the topic or activity intriguing and enticing. Interest is a form of
intrinsic motivation. Positive affect accompanies interest; for example, people pursuing a task in which they are interested experience such feelings as pleasure,
excitement, and liking. Dewey in the State University 2009 says that Interest
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describes the cognitive and affective relationship between a student and particular classes of subject matter. Interest can hold a students attention, encourage effort,
and support learning. Based on the explanation above, the writer concludes that interest is a
personal feeling of attract to involves in doing something; therefore they desire to do something because of personal motives in order to get their objectives. Interest
makes some one enjoy doing something. Every interest will satisfy some needs in the person’s life, if they see that
something is benefit, heshe will try to reach it. The stronger the need, the stronger of interest. Furthermore, the more often interest is expressed in activities, the
stronger it will become. The personality interest is reflected in the kinds of things people likes and dislikes to do, what make people enjoy and what appreciate. A
person who is interested will have strong drives to know about something making himher attracted, to pay attentions and to be involved with.
To make a lecture relevant, teacher must first determine what students find interesting. Maltby 1995: 364 states that students can have different interest
depending on: a. Their age, sex, socioeconomic status, level of ability, previous educational
experiences and success, ethnicity, religion and so on. b. The times in which they life
c. Changes in their circumstances and conditions of living. d. World events in art, politics, science and technology
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e. Their stage of development – for example, adolescents may be more interested in the opposite sex than in their careers, whereas students undertaking tertiary
education may be more concerned with their future occupation. Based on the factor caused of interest above, there is Maslow’s hierarchy
of needs. Slavin 1997: 348 states that Maslow identifies two types of needs: deficiency needs and growth needs. People are motivated to satisfy needs at the
bottom of the hierarchy before seeking to satisfy those at the top. Table 2. 2 Maslow’s Hierarchy of Needs
Picture 2. Maslow’s Hierarchy of Needs Adapted by Chapman, 2001
2. The Aspects of Interest
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